Rascasse Audience Intelligence

Duck Audience in United States

A data profile of the people who buy, follow and care about Duck in United States — modelled from more than twelve digital signal sources. Duck has an estimated audience of 5,952,340 people in United States.

#3369among Topic in United States#133in Pets & Animals

The average Duck fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Livestock, Bass guitar, with strongest over-indexing on Planet Fitness (2.35× the country average).

Demographically, the Duck audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duck fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duck profile in United States.

Audience size
6M
in United States
Gender
47.0%♀
53.0% male
Age
37.6
average years
Country rank
#5743
Topic in United States
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duck fans

47.0% are female, 53.0% are male, average age 37.6.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Duck audience in United States
MetricValue
Female47.0%
Male53.0%
Average age37.6
Estimated audience size5,952,340
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Duck audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Duck audience comes from United States.

Worldwide audience distribution share by country for Duck
CountryShare
United States21.2%
Taiwan7.7%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duck audience in United States is strongest.

Fig. 05

Top regions by affinity

Duck fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.81×
02California~1M1.59×
03Minnesota~100K1.32×
04Utah~60K1.17×
05Arizona~100K1.14×
06Washington~100K1.14×
07Alaska~10K1.12×
08North Carolina~200K1.10×
09Alabama~90K1.08×
10West Virginia~30K1.08×
11Nevada~60K1.07×
12Idaho~30K1.05×
13Pennsylvania~200K1.03×
14Wisconsin~90K1.03×
15Louisiana~80K1.02×
16Arkansas~50K1.01×
17Kentucky~70K1.00×
18Oklahoma~70K1.00×
19Texas~500K0.99×
20Virginia~100K0.98×
21Mississippi~50K0.98×
22New Mexico~30K0.98×
23Missouri~90K0.97×
24Florida~400K0.96×
25Indiana~100K0.96×
26Washington, District of Columbia~20K0.96×
27Tennessee~100K0.95×
28North Dakota~10K0.95×
29Massachusetts~100K0.94×
30Iowa~50K0.94×
31Kansas~40K0.94×
32Vermont~10K0.94×
33New York~300K0.93×
34New Jersey~100K0.93×
35South Carolina~80K0.93×
36Nebraska~30K0.93×
37Maine~20K0.93×
38South Dakota~10K0.93×
39Georgia~200K0.92×
40Colorado~90K0.92×
41Ohio~200K0.91×
42Michigan~100K0.91×
43Illinois~200K0.90×
44Maryland~90K0.90×
45Hawaii~20K0.89×
46New Hampshire~20K0.88×
47Rhode Island~20K0.88×
48Connecticut~50K0.86×
49Montana~10K0.86×
50Delaware~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Duck, United States
0.81×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duck audience
#·InterestCategoryAffinity×
01SpinnerbaitSports11.24×
02Chicken RunMovies & TV9.79×
03FunkoKids & Family3.69×
04Hiking trailsSports3.35×
05ClarinetMusic & Radio3.00×
06SaxophoneMusic & Radio2.91×
07Diaper bagKids & Family2.66×
08Tractor Supply CompanyShopping2.60×
09Fly fishingSports2.49×
10Planet FitnessSports2.35×
11Bass guitarMusic & Radio2.23×
12PatioHome & Garden2.08×
13MetaphysicsBusiness & Career2.03×
14Real propertyHome & Garden1.96×
15Electric guitarMusic & Radio1.90×
16Panda ExpressFood & Beverages1.84×
17Labrador RetrieverPets & Animals1.83×
18LivestockPets & Animals1.79×
19HatFashion & Accessoires1.78×
20GeneticsKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
DIY MentalityTHRILL1.15×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duck audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.74×
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duck have in United States?

Duck has an estimated audience of 5,952,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Duck fans?

47.0% of Duck fans are female, 53.0% are male, with an average age of 37.6 years.

03

Which brands do Duck fans like most?

Duck fans show strongest brand affinity for Planet Fitness (2.35×), Livestock (1.79×), and Bass guitar (2.23×) over the country average.

04

Where do Duck fans live in United States?

Duck fans in United States are most concentrated in California (reach ~1M), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Duck fans also like?

Beyond Duck itself, the audience over-indexes on Livestock (1.79×), Bass guitar (2.23×), Diaper bag (2.66×), and Tractor Supply Company (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Duck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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