Duck Audience in United States
Duck has an estimated audience of 5,952,340 people in United States. 47.0% are female, 53.0% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Google Home, Goop, Wok, Fairy godmother.
The average Duck fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Google Home, Goop, with strongest over-indexing on Hibachi (13.87× the country average). Demographically, the Duck audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Duck fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 37.6 |
| Estimated audience size | 5,952,340 |
Audience persona
The typical Duck fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 930,618 | 1.42× |
| Texas | 540,673 | 1.06× |
| Florida | 413,970 | 1.03× |
| New York | 323,723 | 0.97× |
| Pennsylvania | 211,398 | 1.05× |
| North Carolina | 200,577 | 1.12× |
| Illinois | 184,887 | 0.93× |
| Georgia | 176,192 | 0.96× |
| Ohio | 170,453 | 0.93× |
| Michigan | 147,070 | 0.94× |
| Virginia | 146,356 | 1.01× |
| Washington | 144,768 | 1.21× |
| New Jersey | 143,373 | 0.95× |
| Arizona | 140,244 | 1.15× |
| Oregon | 131,304 | 1.92× |
| Minnesota | 120,180 | 1.41× |
| Tennessee | 118,649 | 0.99× |
| Massachusetts | 115,004 | 0.98× |
| Indiana | 105,732 | 0.97× |
| Wisconsin | 95,416 | 1.07× |
| Maryland | 94,027 | 0.92× |
| Missouri | 93,773 | 0.98× |
| Alabama | 90,912 | 1.09× |
| Colorado | 88,356 | 0.94× |
| South Carolina | 82,105 | 0.92× |
| Louisiana | 74,912 | 0.98× |
| Kentucky | 71,896 | 0.96× |
| Oklahoma | 66,829 | 1.01× |
| Utah | 61,801 | 1.16× |
| Nevada | 59,872 | 1.04× |
| Connecticut | 52,320 | 0.88× |
| Arkansas | 47,669 | 0.97× |
| Mississippi | 47,114 | 0.96× |
| Iowa | 46,556 | 0.95× |
| Kansas | 43,075 | 0.92× |
| Idaho | 30,205 | 1.01× |
| West Virginia | 28,875 | 1.04× |
| New Mexico | 28,039 | 0.94× |
| Nebraska | 26,440 | 0.89× |
| Hawaii | 21,860 | 0.85× |
| New Hampshire | 20,330 | 0.87× |
| Maine | 19,423 | 0.91× |
| Washington, District of Columbia | 17,730 | 0.99× |
| Rhode Island | 16,376 | 0.86× |
| Alaska | 13,250 | 1.04× |
| Montana | 12,873 | 0.78× |
| Delaware | 12,073 | 0.74× |
| South Dakota | 11,340 | 0.82× |
| North Dakota | 10,765 | 0.88× |
| Vermont | 9,572 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 13.87× | Food & Beverages |
| Google Home | 8.69× | Technology & Electronics |
| Goop | 7.04× | Internet & Social Media |
| Wok | 7.46× | Food & Beverages |
| Fairy godmother | 8.41× | Literature |
| Nebraska Cornhuskers football | 4.06× | Sports |
| Governor of Michigan | 8.16× | Politics & Society |
| Grinch | 4.12× | Movies & TV |
| Vocal harmony | 4.57× | Music & Radio |
| headspace | 8.09× | Health |
| Grace Slick | 7.43× | Music & Radio |
| Historic site | 3.43× | Arts & Culture |
| Cherish (group) | 8.71× | Music & Radio |
| Ira Glass | 13.04× | Music & Radio |
| TV Fanatic | 7.28× | Movies & TV |
| El Paso County, Colorado | 8.55× | Travel & Leisure |
| Hipster | 6.22× | Politics & Society |
| No Escape (1994 film) | 7.22× | Movies & TV |
| Glossier | 3.36× | Beauty & Wellness |
| Mathcore | 4.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| DIY Mentality | THRILL | 1.13 |
| Price Sensitivity | PREMIUM | 1.13 |
| Urban Lifestyle | OPEN | 1.08 |
| Sustainability | BALANCE | 1.06 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Taiwan | 7.8% |
| United Kingdom | 4.7% |
See Duck audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Duck have in United States?
Duck has an estimated audience of 5,952,340 people in United States, concentrated in California and Texas.
What is the gender split and age of Duck fans?
47.0% of Duck fans are female, 53.0% are male, with an average age of 37.6 years.
Which brands do Duck fans like most?
Duck fans show strongest brand affinity for Hibachi (13.87×), Google Home (8.69×), and Goop (7.04×) over the country average.
Where do Duck fans live in United States?
Duck fans in United States are most concentrated in California (reach 930,618), Texas (reach 540,673), and Florida (reach 413,970). These three regions account for the largest share of the active audience.
What other brands do Duck fans also like?
Beyond Duck itself, the audience over-indexes on Google Home (8.69×), Goop (7.04×), Wok (7.46×), and Fairy godmother (8.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Duck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.