Duck Audience in United States

Duck logo

Duck has an estimated audience of 5,952,340 people in United States. 47.0% are female, 53.0% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Autism Awareness, DuckDuckGo, Diabetes mellitus awareness.

The average Duck fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (9.57× the country average). Demographically, the Duck audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Duck fans

Demographic split for Duck audience in United States
MetricValue
Female47.0%
Male53.0%
Average age37.6
Estimated audience size5,952,340

Audience persona

The typical Duck fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Duck in United States
RegionReachAffinity
California930,6181.42×
Texas540,6731.06×
Florida413,9701.03×
New York323,7230.97×
Pennsylvania211,3981.05×
North Carolina200,5771.12×
Illinois184,8870.93×
Georgia176,1920.96×
Ohio170,4530.93×
Michigan147,0700.94×
Virginia146,3561.01×
Washington144,7681.21×
New Jersey143,3730.95×
Arizona140,2441.15×
Oregon131,3041.92×
Minnesota120,1801.41×
Tennessee118,6490.99×
Massachusetts115,0040.98×
Indiana105,7320.97×
Wisconsin95,4161.07×
Maryland94,0270.92×
Missouri93,7730.98×
Alabama90,9121.09×
Colorado88,3560.94×
South Carolina82,1050.92×
Louisiana74,9120.98×
Kentucky71,8960.96×
Oklahoma66,8291.01×
Utah61,8011.16×
Nevada59,8721.04×
Connecticut52,3200.88×
Arkansas47,6690.97×
Mississippi47,1140.96×
Iowa46,5560.95×
Kansas43,0750.92×
Idaho30,2051.01×
West Virginia28,8751.04×
New Mexico28,0390.94×
Nebraska26,4400.89×
Hawaii21,8600.85×
New Hampshire20,3300.87×
Maine19,4230.91×
Washington, District of Columbia17,7300.99×
Rhode Island16,3760.86×
Alaska13,2501.04×
Montana12,8730.78×
Delaware12,0730.74×
South Dakota11,3400.82×
North Dakota10,7650.88×
Vermont9,5720.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duck audience
BrandAffinityCategory
Capital One9.57×Business & Career
Google Maps8.58×Internet & Social Media
Autism Awareness19.03×Health
DuckDuckGo17.76×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Eataly28.59×Food & Beverages
Indeed.com6.41×Business & Career
Bagel24.63×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Circle K9.52×Shopping
Google News7.52×News
AccuWeather8.15×Home & Garden
Beetlejuice6×Movies & TV
CarGurus6.75×Cars & Mobility
Diane Keaton7.09×Movies & TV
Jollibee12.3×Food & Beverages
DeviantArt7.78×Internet & Social Media
Enterprise Rent-A-Car6.64×Cars & Mobility
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duck audience
TraitClusterScore
PatriotismCONSERVATISM1.14
DIY MentalityTHRILL1.13
Price SensitivityPREMIUM1.13
Urban LifestyleOPEN1.08
SustainabilityBALANCE1.06
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Duck
CountryShare
United States21.2%
Taiwan7.8%
United Kingdom4.7%

See Duck audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Duck have in United States?

Duck has an estimated audience of 5,952,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Duck fans?

47.0% of Duck fans are female, 53.0% are male, with an average age of 37.6 years.

Which brands do Duck fans like most?

Duck fans show strongest brand affinity for Capital One (9.57×), Google Maps (8.58×), and Autism Awareness (19.03×) over the country average.

Where do Duck fans live in United States?

Duck fans in United States are most concentrated in California (reach 930,618), Texas (reach 540,673), and Florida (reach 413,970). These three regions account for the largest share of the active audience.

What other brands do Duck fans also like?

Beyond Duck itself, the audience over-indexes on Google Maps (8.58×), Autism Awareness (19.03×), DuckDuckGo (17.76×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.