A data profile of the people who buy, follow and care about Duck in United Kingdom — modelled from more than twelve digital signal sources. Duck has an estimated audience of 1,330,771 people in United Kingdom.
The average Duck fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Hobby, Wikipedia, Kitchen, with strongest over-indexing on Hobby (2.12× the country average).
Demographically, the Duck audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Duck fan in United Kingdom is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Duck profile in United Kingdom.
68.4% are female, 31.6% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.5 |
| Estimated audience size | 1,330,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Duck audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.5% |
| Taiwan | 7.9% |
| United Kingdom | 4.8% |
Where the Duck audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~1M | 1.78× | |
| 02 | Wales | ~50K | 0.68× | |
| 03 | Scotland | ~70K | 0.55× |
The strongest cross-interests of the Duck audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.86× | ||
| 02 | Fish and chips | Food & Beverages | 2.69× | ||
| 03 | Hot tub | Home & Garden | 2.64× | ||
| 04 | Mother's Day | Kids & Family | 2.59× | ||
| 05 | Wikipedia | Internet & Social Media | 2.55× | ||
| 06 | Refrigerator | Home & Garden | 2.47× | ||
| 07 | Risk management | Business & Career | 2.22× | ||
| 08 | Mobile home | Cars & Mobility | 2.21× | ||
| 09 | Satire | Literature | 2.14× | ||
| 10 | Hobby | Home & Garden | 2.12× | ||
| 11 | Volunteering | Politics & Society | 2.08× | ||
| 12 | Esso | Cars & Mobility | 1.98× | ||
| 13 | Distilled beverage | Food & Beverages | 1.89× | ||
| 14 | Aldi | Shopping | 1.80× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Kitchen | Home & Garden | 1.67× | ||
| 17 | William Hill (bookmaker) | Games | 1.62× | ||
| 18 | Weddings | Kids & Family | 1.56× | ||
| 19 | Local news | News | 1.54× | ||
| 20 | Vegetable | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Duck has an estimated audience of 1,330,771 people in United Kingdom, concentrated in England and Scotland.
68.4% of Duck fans are female, 31.6% are male, with an average age of 42.5 years.
Duck fans show strongest brand affinity for Hobby (2.12×), Wikipedia (2.55×), and Kitchen (1.67×) over the country average.
Duck fans in United Kingdom are most concentrated in England (reach ~1M), Scotland (reach ~70K), and Wales (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Duck itself, the audience over-indexes on Wikipedia (2.55×), Kitchen (1.67×), Refrigerator (2.47×), and Aldi (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Duck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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