Duck Audience in Germany
Duck has an estimated audience of 236,026 people in Germany. 58.9% are female, 41.1% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Boiled egg, Roman Reigns, Silent Hill (film), Humboldt University of Berlin, Sziget Festival.
The average Duck fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Boiled egg, Roman Reigns, Silent Hill (film), with strongest over-indexing on Boiled egg (62.67× the country average). Demographically, the Duck audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Duck fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 34.4 |
| Estimated audience size | 236,026 |
Audience persona
The typical Duck fan in Germany is more female, around 34.4 years old, with strong Pet Ownership tendencies and a notable affinity for Boiled egg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,434 | 1× |
| Bayern | 42,706 | 1.13× |
| Hessen | 36,810 | 2.05× |
| Baden-Württemberg | 35,851 | 1.11× |
| Niedersachsen | 20,136 | 0.88× |
| Berlin | 14,038 | 1.33× |
| Rheinland-Pfalz | 13,253 | 1.12× |
| Sachsen | 9,109 | 0.79× |
| Schleswig-Holstein | 7,778 | 0.92× |
| Brandenburg | 5,339 | 0.73× |
| Hamburg | 5,118 | 0.96× |
| Thüringen | 3,912 | 0.65× |
| Mecklenburg-Vorpommern | 3,442 | 0.76× |
| Sachsen-Anhalt | 3,209 | 0.52× |
| Saarland | 2,581 | 0.89× |
| Bremen | 2,355 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boiled egg | 62.67× | Food & Beverages |
| Roman Reigns | 14.94× | Sports |
| Silent Hill (film) | 11.48× | Movies & TV |
| Humboldt University of Berlin | 7.62× | Business & Career |
| Sziget Festival | 20× | Music & Radio |
| Tagesschau | 1.82× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| José Carreras | 11.53× | Music & Radio |
| Pancake | 7.8× | Food & Beverages |
| Seth Rollins | 17.15× | Sports |
| Bret Hart | 16.5× | Sports |
| Spiegel Online | 1.79× | News |
| Satire | 3.61× | Literature |
| Child development | 2.92× | Business & Career |
| Netto Marken-Discount | 1.79× | Shopping |
| Shawn Michaels | 19.25× | Sports |
| Teppanyaki | 19.62× | Food & Beverages |
| Descendants (2015 film) | 12.89× | Movies & TV |
| Asian cuisine | 7.25× | Food & Beverages |
| Mysteryland | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.44 |
| Community Orientation | OPEN | 1.39 |
| Indulgence | JOY | 1.38 |
| Mindfulness | BALANCE | 1.33 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Taiwan | 7.8% |
| United Kingdom | 4.7% |
See Duck audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Duck have in Germany?
Duck has an estimated audience of 236,026 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Duck fans?
58.9% of Duck fans are female, 41.1% are male, with an average age of 34.4 years.
Which brands do Duck fans like most?
Duck fans show strongest brand affinity for Boiled egg (62.67×), Roman Reigns (14.94×), and Silent Hill (film) (11.48×) over the country average.
Where do Duck fans live in Germany?
Duck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,434), Bayern (reach 42,706), and Hessen (reach 36,810). These three regions account for the largest share of the active audience.
What other brands do Duck fans also like?
Beyond Duck itself, the audience over-indexes on Roman Reigns (14.94×), Silent Hill (film) (11.48×), Humboldt University of Berlin (7.62×), and Sziget Festival (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.