University of Cologne Audience in Germany

University of Cologne has an estimated audience of 517,661 people in Germany. 51.1% are female, 48.9% are male, average age 26.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: ImmoScout24, Tagesschau, SV Werder Bremen, University of Bonn, Immowelt.
The average University of Cologne fan in Germany is 26.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include ImmoScout24, Tagesschau, SV Werder Bremen, with strongest over-indexing on ImmoScout24 (3.75× the country average). Demographically, the University of Cologne audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Cologne fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 26.2 |
| Estimated audience size | 517,661 |
Audience persona
The typical University of Cologne fan in Germany is balanced, around 26.2 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 388,246 | 5.62× |
| Baden-Württemberg | 48,555 | 0.69× |
| Bayern | 48,482 | 0.58× |
| Niedersachsen | 37,521 | 0.75× |
| Hessen | 32,710 | 0.83× |
| Rheinland-Pfalz | 27,626 | 1.07× |
| Berlin | 16,217 | 0.7× |
| Sachsen | 14,797 | 0.58× |
| Schleswig-Holstein | 12,026 | 0.65× |
| Brandenburg | 10,415 | 0.65× |
| Thüringen | 8,415 | 0.64× |
| Sachsen-Anhalt | 8,240 | 0.61× |
| Hamburg | 7,730 | 0.66× |
| Mecklenburg-Vorpommern | 5,540 | 0.56× |
| Saarland | 5,061 | 0.8× |
| Bremen | 2,746 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmoScout24 | 3.75× | Home & Garden |
| Tagesschau | 2.51× | Movies & TV |
| SV Werder Bremen | 3.11× | Sports |
| University of Bonn | 17× | Business & Career |
| Immowelt | 3.27× | Home & Garden |
| Humboldt University of Berlin | 7.93× | Business & Career |
| Gute Zeiten, schlechte Zeiten | 3.24× | Movies & TV |
| VfB Stuttgart | 2.77× | Sports |
| Karlsruhe Institute of Technology | 18.02× | Business & Career |
| FC Bayern Munich | 1.85× | Sports |
| Victor Wembanyama | 17.44× | Sports |
| ImmobilienScout24 | 3.16× | Home & Garden |
| limango | 6.38× | Shopping |
| Bundesliga | 1.77× | Sports |
| Hamburger SV | 3.02× | Sports |
| FIBA Basketball World Cup | 11.52× | Sports |
| Alba Berlin | 10.2× | Sports |
| FC Bayern Basketball | 13.75× | Sports |
| Cologne | 2.35× | Travel & Leisure |
| Technical University of Berlin | 12.27× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.03 |
| Sustainability | BALANCE | 1.92 |
| Early Adopter Mentality | POWER | 1.58 |
| Price Sensitivity | PREMIUM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.6% |
| United States | 10.9% |
| India | 4.1% |
See University of Cologne audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does University of Cologne have in Germany?
University of Cologne has an estimated audience of 517,661 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of University of Cologne fans?
51.1% of University of Cologne fans are female, 48.9% are male, with an average age of 26.2 years.
Which brands do University of Cologne fans like most?
University of Cologne fans show strongest brand affinity for ImmoScout24 (3.75×), Tagesschau (2.51×), and SV Werder Bremen (3.11×) over the country average.
Where do University of Cologne fans live in Germany?
University of Cologne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,246), Baden-Württemberg (reach 48,555), and Bayern (reach 48,482). These three regions account for the largest share of the active audience.
What other brands do University of Cologne fans also like?
Beyond University of Cologne itself, the audience over-indexes on Tagesschau (2.51×), SV Werder Bremen (3.11×), University of Bonn (17×), and Immowelt (3.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for University of Cologne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.