University of Cologne Audience in Germany

University of Cologne logo

University of Cologne has an estimated audience of 517,661 people in Germany. 51.1% are female, 48.9% are male, average age 26.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: ImmoScout24, Tagesschau, SV Werder Bremen, University of Bonn, Immowelt.

The average University of Cologne fan in Germany is 26.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include ImmoScout24, Tagesschau, SV Werder Bremen, with strongest over-indexing on ImmoScout24 (3.75× the country average). Demographically, the University of Cologne audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Cologne fans

Demographic split for University of Cologne audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age26.2
Estimated audience size517,661

Audience persona

The typical University of Cologne fan in Germany is balanced, around 26.2 years old, with strong Career Orientation tendencies and a notable affinity for ImmoScout24.

Top regions in Germany

Top regions ranked by reach for University of Cologne in Germany
RegionReachAffinity
Nordrhein-Westfalen388,2465.62×
Baden-Württemberg48,5550.69×
Bayern48,4820.58×
Niedersachsen37,5210.75×
Hessen32,7100.83×
Rheinland-Pfalz27,6261.07×
Berlin16,2170.7×
Sachsen14,7970.58×
Schleswig-Holstein12,0260.65×
Brandenburg10,4150.65×
Thüringen8,4150.64×
Sachsen-Anhalt8,2400.61×
Hamburg7,7300.66×
Mecklenburg-Vorpommern5,5400.56×
Saarland5,0610.8×
Bremen2,7460.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Cologne audience
BrandAffinityCategory
ImmoScout243.75×Home & Garden
Tagesschau2.51×Movies & TV
SV Werder Bremen3.11×Sports
University of Bonn17×Business & Career
Immowelt3.27×Home & Garden
Humboldt University of Berlin7.93×Business & Career
Gute Zeiten, schlechte Zeiten3.24×Movies & TV
VfB Stuttgart2.77×Sports
Karlsruhe Institute of Technology18.02×Business & Career
FC Bayern Munich1.85×Sports
Victor Wembanyama17.44×Sports
ImmobilienScout243.16×Home & Garden
limango6.38×Shopping
Bundesliga1.77×Sports
Hamburger SV3.02×Sports
FIBA Basketball World Cup11.52×Sports
Alba Berlin10.2×Sports
FC Bayern Basketball13.75×Sports
Cologne2.35×Travel & Leisure
Technical University of Berlin12.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Cologne audience
TraitClusterScore
Career OrientationPOWER2.03
SustainabilityBALANCE1.92
Early Adopter MentalityPOWER1.58
Price SensitivityPREMIUM1.38
LGBTQ+ IdentityOPEN1.33
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for University of Cologne
CountryShare
Germany50.6%
United States10.9%
India4.1%

See University of Cologne audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does University of Cologne have in Germany?

University of Cologne has an estimated audience of 517,661 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of University of Cologne fans?

51.1% of University of Cologne fans are female, 48.9% are male, with an average age of 26.2 years.

Which brands do University of Cologne fans like most?

University of Cologne fans show strongest brand affinity for ImmoScout24 (3.75×), Tagesschau (2.51×), and SV Werder Bremen (3.11×) over the country average.

Where do University of Cologne fans live in Germany?

University of Cologne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 388,246), Baden-Württemberg (reach 48,555), and Bayern (reach 48,482). These three regions account for the largest share of the active audience.

What other brands do University of Cologne fans also like?

Beyond University of Cologne itself, the audience over-indexes on Tagesschau (2.51×), SV Werder Bremen (3.11×), University of Bonn (17×), and Immowelt (3.27×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Cologne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.