Topwater fishing lure Audience in United States

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Topwater fishing lure has an estimated audience of 899,905 people in United States. 21.1% are female, 78.9% are male, average age 38.4. Top regions: Texas, Florida, California. Top brand affinities: Kwaito, Pro-Ject, Urban Outfitters, JDSU, Alaska.

The average Topwater fishing lure fan in United States is 38.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Kwaito, Pro-Ject, Urban Outfitters, with strongest over-indexing on Kwaito (58.33× the country average). Demographically, the Topwater fishing lure audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Topwater fishing lure fans

Demographic split for Topwater fishing lure audience in United States
MetricValue
Female21.1%
Male78.9%
Average age38.4
Estimated audience size899,905

Audience persona

The typical Topwater fishing lure fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Kwaito.

Top regions in United States

Top regions ranked by reach for Topwater fishing lure in United States
RegionReachAffinity
Texas74,3310.96×
Florida55,2520.91×
California43,6020.44×
North Carolina32,0981.19×
Illinois29,6700.99×
Georgia28,8111.04×
Michigan27,7901.18×
Ohio27,0150.97×
Pennsylvania26,6100.88×
New York26,5920.53×
Tennessee24,7531.37×
Virginia21,1400.96×
Indiana20,6631.26×
Wisconsin20,3971.51×
Missouri19,1881.32×
Minnesota18,8211.46×
Alabama18,4651.47×
Oklahoma17,9991.8×
Kentucky16,4871.46×
South Carolina16,3421.21×
Louisiana15,0191.29×
Arkansas13,5911.83×
Massachusetts10,7430.61×
Mississippi10,6771.44×
New Jersey10,4910.46×
Iowa10,2671.38×
Colorado9,9780.7×
Maryland9,9040.64×
Kansas9,2351.3×
Washington9,1400.51×
Arizona8,1580.44×
Oregon6,3380.61×
West Virginia6,1831.48×
Nebraska6,0501.34×
Connecticut5,7230.63×
Utah5,6810.7×
Idaho4,6171.02×
Maine3,6611.14×
New Hampshire3,5771.01×
Nevada3,4730.4×
Montana2,6321.05×
South Dakota2,2591.09×
Rhode Island2,1980.77×
New Mexico2,1120.47×
North Dakota1,8701.01×
Hawaii1,8570.48×
Alaska1,7500.91×
Delaware1,6870.68×
Vermont1,6471.04×
Wyoming1,5961.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Topwater fishing lure audience
BrandAffinityCategory
Kwaito58.33×Music & Radio
Pro-Ject7.15×Music & Radio
Urban Outfitters2.36×Shopping
JDSU3.25×Business & Career
Alaska1.67×Travel & Leisure
Minnesota1.52×Travel & Leisure
Product design1.68×Business & Career
UK garage4.6×Music & Radio
Staycation2.66×Home & Garden
Unique Gifts1.73×Shopping
Nebraska Cornhuskers football2.56×Sports
Home staging3.65×Home & Garden
N1 road (South Africa)2.52×Travel & Leisure
PBS Kids Preschool Block13.03×Movies & TV
WESH2.72×Movies & TV
Birthday Gifts1.74×Kids & Family
MK2.25×Music & Radio
Monogram2.04×Home & Garden
Jaws2.9×Movies & TV
Stamp collecting2.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Topwater fishing lure audience
TraitClusterScore
Risk AppetiteTHRILL1.73
PatriotismCONSERVATISM1.7
SustainabilityBALANCE1.4
DIY MentalityTHRILL1.3
Need for SecurityCONSERVATISM1.25
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Topwater fishing lure
CountryShare
United States27.1%
Japan21.6%
Germany9.2%

See Topwater fishing lure audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Topwater fishing lure have in United States?

Topwater fishing lure has an estimated audience of 899,905 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Topwater fishing lure fans?

21.1% of Topwater fishing lure fans are female, 78.9% are male, with an average age of 38.4 years.

Which brands do Topwater fishing lure fans like most?

Topwater fishing lure fans show strongest brand affinity for Kwaito (58.33×), Pro-Ject (7.15×), and Urban Outfitters (2.36×) over the country average.

Where do Topwater fishing lure fans live in United States?

Topwater fishing lure fans in United States are most concentrated in Texas (reach 74,331), Florida (reach 55,252), and California (reach 43,602). These three regions account for the largest share of the active audience.

What other brands do Topwater fishing lure fans also like?

Beyond Topwater fishing lure itself, the audience over-indexes on Pro-Ject (7.15×), Urban Outfitters (2.36×), JDSU (3.25×), and Alaska (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Topwater fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.