Rascasse Audience Intelligence

Topwater fishing lure Audience in United States

A data profile of the people who buy, follow and care about Topwater fishing lure in United States — modelled from more than twelve digital signal sources. Topwater fishing lure has an estimated audience of 899,905 people in United States.

#9062among Topic in United States

The average Topwater fishing lure fan in United States is 38.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tackle Warehouse, Shimano, Spinnerbait, with strongest over-indexing on Tackle Warehouse (70.58× the country average).

Demographically, the Topwater fishing lure audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Topwater fishing lure fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Tackle Warehouse.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Topwater fishing lure profile in United States.

Audience size
900K
in United States
Gender
21.1%♀
78.9% male
Age
38.4
average years
Country rank
#25405
Topic in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Topwater fishing lure fans

21.1% are female, 78.9% are male, average age 38.4.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for Topwater fishing lure audience in United States
MetricValue
Female21.1%
Male78.9%
Average age38.4
Estimated audience size899,905
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Topwater fishing lure audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Topwater fishing lure audience comes from United States.

Worldwide audience distribution share by country for Topwater fishing lure
CountryShare
United States27.1%
Japan21.6%
Germany9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Topwater fishing lure audience in United States is strongest.

Fig. 05

Top regions by affinity

Topwater fishing lure fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K1.86×
02West Virginia~7K1.71×
03Oklahoma~20K1.58×
04Minnesota~20K1.55×
05Wisconsin~20K1.54×
06Alabama~20K1.54×
07Tennessee~30K1.42×
08Kentucky~20K1.42×
09Mississippi~10K1.41×
10Louisiana~20K1.35×
11Iowa~10K1.33×
12Missouri~20K1.31×
13South Carolina~20K1.28×
14Michigan~30K1.18×
15Nebraska~5K1.18×
16Maine~4K1.18×
17Indiana~20K1.17×
18Kansas~8K1.16×
19North Carolina~30K1.15×
20Georgia~30K1.09×
21South Dakota~2K1.09×
22North Dakota~2K1.08×
23New Hampshire~4K1.05×
24Vermont~2K1.01×
25Virginia~20K0.99×
26Ohio~30K0.96×
27Idaho~4K0.95×
28Montana~2K0.95×
29Illinois~30K0.92×
30Texas~70K0.91×
31Pennsylvania~30K0.90×
32Alaska~2K0.88×
33Delaware~2K0.86×
34Rhode Island~2K0.83×
35Connecticut~7K0.80×
36Utah~6K0.79×
37Florida~50K0.78×
38Hawaii~3K0.74×
39Massachusetts~10K0.73×
40New Mexico~3K0.73×
41Washington, District of Columbia~2K0.71×
42Colorado~10K0.69×
43Oregon~7K0.65×
44Maryland~10K0.64×
45Washington~10K0.62×
46New Jersey~10K0.59×
47Nevada~5K0.58×
48Arizona~10K0.55×
49New York~30K0.51×
50California~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Topwater fishing lure, United States
0.49×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Topwater fishing lure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Topwater fishing lure audience
#·InterestCategoryAffinity×
01TackleDirectShopping78.53×
02Tackle WarehouseShopping70.58×
03SpinnerbaitSports50.89×
04camelbakFashion & Accessoires32.32×
05ShimanoCars & Mobility29.27×
06Major League FishingSports27.40×
07MotorboatCars & Mobility11.89×
08AnglingSports11.04×
09Boat showTravel & Leisure10.93×
10CatfishMovies & TV8.80×
11Nebraska Cornhuskers footballSports6.96×
12Jet skiSports6.23×
13Largemouth bassFood & Beverages5.20×
14Fly fishingSports4.95×
15KayakTravel & Leisure4.35×
16Lawn mowerHome & Garden4.18×
17Discount TireShopping3.28×
18Planet FitnessSports3.20×
19Solar energyHome & Garden2.95×
20AutoZoneCars & Mobility2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Topwater fishing lure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Topwater fishing lure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Risk AppetiteTHRILL2.04×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Topwater fishing lure audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Design AffinityPREMIUM0.61×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Topwater fishing lure have in United States?

Topwater fishing lure has an estimated audience of 899,905 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Topwater fishing lure fans?

21.1% of Topwater fishing lure fans are female, 78.9% are male, with an average age of 38.4 years.

03

Which brands do Topwater fishing lure fans like most?

Topwater fishing lure fans show strongest brand affinity for Tackle Warehouse (70.58×), Shimano (29.27×), and Spinnerbait (50.89×) over the country average.

04

Where do Topwater fishing lure fans live in United States?

Topwater fishing lure fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Topwater fishing lure fans also like?

Beyond Topwater fishing lure itself, the audience over-indexes on Shimano (29.27×), Spinnerbait (50.89×), TackleDirect (78.53×), and Motorboat (11.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Topwater fishing lure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Topwater fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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