camelbak Audience in United States

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camelbak has an estimated audience of 466,450 people in United States. 44.0% are female, 56.0% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: AllTrails, Hydro Flask, Manu Ginóbili, Macross, Topwater fishing lure.

The average camelbak fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AllTrails, Hydro Flask, Manu Ginóbili, with strongest over-indexing on AllTrails (53.33× the country average). Demographically, the camelbak audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of camelbak fans

Demographic split for camelbak audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.0
Estimated audience size466,450

Audience persona

The typical camelbak fan in United States is more male, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for AllTrails.

Top regions in United States

Top regions ranked by reach for camelbak in United States
RegionReachAffinity
California68,7751.34×
Texas42,3341.06×
Florida24,7570.78×
New York22,7580.87×
Colorado13,3751.82×
Illinois13,3690.86×
Pennsylvania13,2380.84×
North Carolina12,4310.89×
Virginia12,0561.06×
Arizona11,8261.24×
Georgia11,7160.82×
Washington10,9871.17×
Ohio10,4070.72×
Michigan9,9500.82×
New Jersey8,9420.75×
Massachusetts8,6260.94×
Utah8,5302.04×
Tennessee8,3110.89×
Maryland7,2660.91×
Missouri6,9260.92×
Minnesota6,5680.98×
Indiana6,5510.77×
Wisconsin6,2420.89×
Oregon6,1131.14×
South Carolina5,8690.84×
Alabama5,3500.82×
Nevada5,1351.14×
Oklahoma4,6800.9×
Kentucky4,6680.8×
Louisiana3,9220.65×
Connecticut3,7950.81×
Kansas3,5970.98×
Arkansas3,5700.93×
Idaho3,2191.38×
Iowa3,1620.82×
Hawaii2,9161.45×
New Mexico2,4601.05×
Mississippi2,2710.59×
New Hampshire2,1891.19×
Montana2,0071.55×
Maine1,8251.09×
Nebraska1,8040.77×
Washington, District of Columbia1,6391.17×
West Virginia1,6230.75×
Vermont1,1471.4×
Rhode Island1,0810.73×
Alaska1,0071.01×
Wyoming9721.41×
South Dakota9080.84×
North Dakota7940.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for camelbak audience
BrandAffinityCategory
AllTrails53.33×Internet & Social Media
Hydro Flask29.82×Home & Garden
Manu Ginóbili56.83×Sports
Macross72.91×Movies & TV
Topwater fishing lure32.32×
Rouses20.39×Shopping
Alex Honnold12.8×Sports
Stripes (film)8.31×Movies & TV
Gal Meets Glam58.97×Shopping
Dr. Seuss10.38×Literature
Sierra Trading Post9.9×Fashion & Accessoires
José Luis Perales46.8×Music & Radio
Teva17.48×Fashion & Accessoires
Salomon13.25×Fashion & Accessoires
Mikkeller60.7×Food & Beverages
Tyra Banks9.93×Fashion & Accessoires
British Equestrian Federation54.92×Sports
Family (biology)2.41×Kids & Family
ATV Rider Magazine175.53×Cars & Mobility
Bob Ross7.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by camelbak audience
TraitClusterScore
SustainabilityBALANCE3.52
Luxury OrientationPREMIUM1.86
Sports ActivityPOWER1.77
Design AffinityPREMIUM1.76
LGBTQ+ IdentityOPEN1.73
IndulgenceJOY1.62

Worldwide distribution

Worldwide audience distribution share by country for camelbak
CountryShare
United States29.5%
Japan8.8%
France6.6%

See camelbak audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does camelbak have in United States?

camelbak has an estimated audience of 466,450 people in United States, concentrated in California and Texas.

What is the gender split and age of camelbak fans?

44.0% of camelbak fans are female, 56.0% are male, with an average age of 38.0 years.

Which brands do camelbak fans like most?

camelbak fans show strongest brand affinity for AllTrails (53.33×), Hydro Flask (29.82×), and Manu Ginóbili (56.83×) over the country average.

Where do camelbak fans live in United States?

camelbak fans in United States are most concentrated in California (reach 68,775), Texas (reach 42,334), and Florida (reach 24,757). These three regions account for the largest share of the active audience.

What other brands do camelbak fans also like?

Beyond camelbak itself, the audience over-indexes on Hydro Flask (29.82×), Manu Ginóbili (56.83×), Macross (72.91×), and Topwater fishing lure (32.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for camelbak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.