Rascasse Audience Intelligence

camelbak Target Market in United States

A data profile of the people who buy, follow and care about camelbak in United States — modelled from more than twelve digital signal sources. camelbak has an estimated audience of 476,770 people in United States.

#16among Outdoor in United States#3865among Brand in United States#1350in Fashion & Accessoires

The average camelbak fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include AllTrails, Hydro Flask, Macross, with strongest over-indexing on AllTrails (53.33× the country average).

Demographically, the camelbak audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical camelbak fan in United States is more male, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for AllTrails.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the camelbak profile in United States.

Audience size
477K
in United States
Gender
44.0%♀
56.0% male
Age
38.0
average years
Country rank
#37690
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of camelbak

44.0% are female, 56.0% are male, average age 38.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for camelbak audience in United States
MetricValue
Female44.0%
Male56.0%
Average age38.0
Estimated audience size476,770
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the camelbak audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3925%
40-4915%
50+19%
Fig. 04

Worldwide distribution

29.9%

of the worldwide camelbak audience comes from United States.

Worldwide audience distribution share by country for camelbak
CountryShare
United States29.9%
Japan8.8%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the camelbak audience in United States is strongest.

Fig. 05

Top regions by affinity

camelbak customers by region in United States
#RegionReachAffinity×
01Utah~7K1.68×
02Colorado~10K1.64×
03Hawaii~3K1.40×
04Montana~2K1.33×
05California~70K1.28×
06Vermont~1K1.28×
07Idaho~3K1.24×
08Arizona~10K1.17×
09Oregon~6K1.15×
10New Hampshire~2K1.12×
11Washington~10K1.10×
12Washington, District of Columbia~2K1.09×
13Nevada~5K1.07×
14Alaska~1K1.07×
15Virginia~10K1.06×
16New Mexico~2K1.05×
17New Jersey~10K1.04×
18Maine~2K1.04×
19Pennsylvania~20K1.03×
20New York~30K1.00×
21Kansas~4K0.98×
22Arkansas~4K0.96×
23South Dakota~1K0.95×
24Texas~40K0.94×
25North Dakota<1K0.93×
26Maryland~7K0.92×
27Missouri~7K0.92×
28Massachusetts~8K0.90×
29Delaware~1K0.90×
30Connecticut~4K0.89×
31West Virginia~2K0.89×
32Wisconsin~6K0.88×
33Oklahoma~5K0.88×
34Tennessee~8K0.87×
35South Carolina~6K0.87×
36North Carolina~10K0.86×
37Minnesota~6K0.86×
38Nebraska~2K0.86×
39Rhode Island~1K0.86×
40Illinois~10K0.84×
41Kentucky~5K0.84×
42Iowa~3K0.84×
43Georgia~10K0.82×
44Alabama~5K0.82×
45Indiana~7K0.80×
46Mississippi~3K0.80×
47Florida~20K0.79×
48Louisiana~5K0.77×
49Ohio~10K0.76×
50Michigan~9K0.75×
Fig. 06

Affinity by region

Affinity by region — camelbak, United States
0.75×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the camelbak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for camelbak audience
#·InterestCategoryAffinity×
01ATV Rider MagazineCars & Mobility175.53×
02Matheus e KauanMusic & Radio142.78×
03MacrossMovies & TV72.91×
04MikkellerFood & Beverages60.70×
05Gal Meets GlamShopping58.97×
06British Equestrian FederationSports54.92×
07AllTrailsInternet & Social Media53.33×
08José Luis PeralesMusic & Radio46.80×
09Topwater fishing lureTopic32.32×
10Hydro FlaskHome & Garden29.82×
11RousesShopping20.39×
12TevaFashion & Accessoires17.48×
13SalomonFashion & Accessoires13.25×
14Alex HonnoldSports12.80×
15Dr. SeussLiterature10.38×
16Tyra BanksFashion & Accessoires9.93×
17Sierra Trading PostFashion & Accessoires9.90×
18Stripes (film)Movies & TV8.31×
19Mark WahlbergMovies & TV5.07×
20Family (biology)Kids & Family2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the camelbak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by camelbak audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.26×
Design AffinityPREMIUM1.26×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by camelbak audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Need for SecurityCONSERVATISM0.79×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is camelbak's target market in United States?

camelbak's target market in United States covers an estimated 476,770 people, concentrated in California and Texas.

02

What is the gender split and age of camelbak customers?

44.0% of the camelbak audience are female, 56.0% are male, with an average age of 38.0 years.

03

Which brands do camelbak fans like most?

camelbak fans show strongest brand affinity for AllTrails (53.33×), Hydro Flask (29.82×), and Macross (72.91×) over the country average.

04

Where do camelbak fans live in United States?

camelbak fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do camelbak fans also like?

Beyond camelbak itself, the audience over-indexes on Hydro Flask (29.82×), Macross (72.91×), Rouses (20.39×), and Topwater fishing lure (32.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See camelbak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for camelbak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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