Salomon Audience in United States

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Salomon has an estimated audience of 1,617,351 people in United States. 44.8% are female, 55.2% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, ASICS, Microblogging.

The average Salomon fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Salomon audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Salomon fans

Demographic split for Salomon audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.9
Estimated audience size1,617,351

Audience persona

The typical Salomon fan in United States is more male, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Salomon in United States
RegionReachAffinity
California322,4111.81×
New York216,0342.39×
Texas111,3140.8×
Florida76,5760.7×
Washington53,9481.66×
Illinois52,5200.97×
New Jersey51,1961.24×
Colorado49,3621.94×
Pennsylvania47,3800.87×
Massachusetts46,0351.44×
Virginia36,9810.94×
Georgia36,4790.73×
North Carolina34,7680.71×
Utah34,5282.38×
Arizona29,1390.88×
Michigan27,2310.64×
Ohio26,2200.53×
Oregon25,6211.38×
Maryland24,7520.89×
Tennessee21,2260.65×
Minnesota18,2390.79×
Wisconsin16,0540.66×
Indiana15,6480.53×
Nevada15,5340.99×
Connecticut14,5870.9×
Missouri13,3960.51×
Alabama13,1490.58×
South Carolina11,8160.49×
Kentucky10,3540.51×
Idaho9,9801.23×
Hawaii9,2451.33×
Louisiana9,1460.44×
Alaska8,7462.53×
Montana8,6221.92×
Washington, District of Columbia8,3521.72×
Oklahoma8,2230.46×
New Hampshire7,5301.18×
Arkansas7,2750.55×
Iowa6,8510.51×
New Mexico6,4280.79×
Maine6,3741.1×
Kansas6,2300.49×
Vermont5,7852.04×
Mississippi4,9020.37×
Rhode Island4,2620.83×
Nebraska4,1460.51×
West Virginia3,5870.48×
Wyoming3,1921.33×
Delaware2,4610.55×
South Dakota1,9480.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salomon audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage37.89×Cars & Mobility
ASICS13.19×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.46×Business & Career
Arc'teryx17.76×Fashion & Accessoires
Subway Surfers19.9×Games
Income tax13.19×Business & Career
Gisele Bündchen41.93×Fashion & Accessoires
Honda HR-V25.26×Cars & Mobility
Indian Premier League15.32×Sports
Houston Astros8.09×Sports
Protein Shake21.46×Food & Beverages
Alpine skiing6.65×Sports
La Sportiva32.78×Fashion & Accessoires
Pre-school playgroup27.65×Kids & Family
Google Maps3.1×Internet & Social Media
AllSaints20.39×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salomon audience
TraitClusterScore
SustainabilityBALANCE3.14
Quality AwarenessPREMIUM2.29
Sports ActivityPOWER2.13
Luxury OrientationPREMIUM2.13
Design AffinityPREMIUM1.88
Family OrientationCONSERVATISM1.78

Worldwide distribution

Worldwide audience distribution share by country for Salomon
CountryShare
France12.6%
China11.0%
Japan10.6%

See Salomon audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Salomon have in United States?

Salomon has an estimated audience of 1,617,351 people in United States, concentrated in California and New York.

What is the gender split and age of Salomon fans?

44.8% of Salomon fans are female, 55.2% are male, with an average age of 34.9 years.

Which brands do Salomon fans like most?

Salomon fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (37.89×) over the country average.

Where do Salomon fans live in United States?

Salomon fans in United States are most concentrated in California (reach 322,411), New York (reach 216,034), and Texas (reach 111,314). These three regions account for the largest share of the active audience.

What other brands do Salomon fans also like?

Beyond Salomon itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (37.89×), ASICS (13.19×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salomon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.