Rascasse Audience Intelligence

Salomon Target Market in United States

A data profile of the people who buy, follow and care about Salomon in United States — modelled from more than twelve digital signal sources. Salomon has an estimated audience of 1,815,094 people in United States.

#21among Footwear in United States#1573among Brand in United States#676in Fashion & Accessoires

The average Salomon fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Gisele Bündchen, ASICS, La Sportiva, with strongest over-indexing on Gisele Bündchen (26.1× the country average).

Demographically, the Salomon audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salomon fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Gisele Bündchen.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salomon profile in United States.

Audience size
1.8M
in United States
Gender
44.8%♀
55.2% male
Age
34.9
average years
Country rank
#15354
Brand in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Salomon

44.8% are female, 55.2% are male, average age 34.9.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Salomon audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.9
Estimated audience size1,815,094
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Salomon audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3924%
40-4917%
50+9%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Salomon audience comes from United States.

Worldwide audience distribution share by country for Salomon
CountryShare
France11.9%
China10.1%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salomon audience in United States is strongest.

Fig. 05

Top regions by affinity

Salomon customers by region in United States
#RegionReachAffinity×
01New York~300K2.96×
02Alaska~8K2.30×
03Utah~30K2.15×
04California~300K1.93×
05Vermont~5K1.93×
06Montana~8K1.75×
07Colorado~40K1.74×
08Washington, District of Columbia~8K1.68×
09Washington~50K1.53×
10New Jersey~60K1.40×
11Hawaii~10K1.39×
12Massachusetts~40K1.36×
13Oregon~20K1.33×
14Wyoming~3K1.32×
15Illinois~60K1.18×
16Idaho~9K1.15×
17New Hampshire~7K1.12×
18Maine~6K1.05×
19Nevada~20K1.04×
20Pennsylvania~50K0.95×
21Connecticut~20K0.95×
22Virginia~40K0.92×
23Maryland~30K0.91×
24Rhode Island~5K0.91×
25Arizona~30K0.89×
26Texas~100K0.84×
27Florida~90K0.83×
28New Mexico~6K0.79×
29Minnesota~20K0.77×
30Georgia~40K0.76×
31Delaware~3K0.74×
32North Carolina~30K0.70×
33Tennessee~20K0.65×
34Wisconsin~20K0.65×
35Michigan~30K0.63×
36South Dakota~2K0.61×
37Arkansas~8K0.58×
38West Virginia~4K0.57×
39Alabama~10K0.55×
40Nebraska~4K0.55×
41Ohio~30K0.54×
42Iowa~7K0.54×
43Kansas~7K0.54×
44Indiana~20K0.53×
45Kentucky~10K0.52×
46Missouri~10K0.51×
47Oklahoma~9K0.51×
48South Carolina~10K0.50×
49Louisiana~10K0.48×
50Mississippi~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Salomon, United States
0.44×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salomon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salomon audience
#·InterestCategoryAffinity×
01La SportivaFashion & Accessoires40.82×
02Gisele BündchenFashion & Accessoires26.10×
03Rose LeslieMovies & TV20.00×
04Richard HarrisMovies & TV20.00×
05cardio fitnessSports18.15×
06BiohackingTechnology & Electronics16.50×
07Protein ShakeFood & Beverages16.40×
08Indian Premier LeagueSports10.42×
09ASICSFashion & Accessoires9.86×
10Family carCars & Mobility9.21×
11E-TradeBusiness & Career8.20×
12The North FaceFashion & Accessoires7.12×
13Air JordanFashion & Accessoires6.54×
14SkechersFashion & Accessoires5.94×
15High-intensity interval trainingSports5.77×
16Extreme sportSports4.97×
17Sneaker collectingFashion & Accessoires4.47×
18Renewable energyBusiness & Career4.05×
19KitchenwareHome & Garden3.51×
20Trader Joe'sShopping2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salomon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salomon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
Family OrientationCONSERVATISM2.54×
SustainabilityBALANCE2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salomon audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.85×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Salomon's target market in United States?

Salomon's target market in United States covers an estimated 1,815,094 people, concentrated in California and New York.

02

What is the gender split and age of Salomon customers?

44.8% of the Salomon audience are female, 55.2% are male, with an average age of 34.9 years.

03

Which brands do Salomon fans like most?

Salomon fans show strongest brand affinity for Gisele Bündchen (26.1×), ASICS (9.86×), and La Sportiva (40.82×) over the country average.

04

Where do Salomon fans live in United States?

Salomon fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Salomon fans also like?

Beyond Salomon itself, the audience over-indexes on ASICS (9.86×), La Sportiva (40.82×), Biohacking (16.5×), and Family car (9.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salomon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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