Salomon Audience in United States

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Salomon has an estimated audience of 1,617,351 people in United States. 44.8% are female, 55.2% are male, average age 34.9. Top regions: California, New York, Texas. Top brand affinities: Elsword, Product design, Home construction, Hypothec, Alaska.

The average Salomon fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Product design, Home construction, with strongest over-indexing on Elsword (37.89× the country average). Demographically, the Salomon audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Salomon fans

Demographic split for Salomon audience in United States
MetricValue
Female44.8%
Male55.2%
Average age34.9
Estimated audience size1,617,351

Audience persona

The typical Salomon fan in United States is more male, around 34.9 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Salomon in United States
RegionReachAffinity
California322,4111.81×
New York216,0342.39×
Texas111,3140.8×
Florida76,5760.7×
Washington53,9481.66×
Illinois52,5200.97×
New Jersey51,1961.24×
Colorado49,3621.94×
Pennsylvania47,3800.87×
Massachusetts46,0351.44×
Virginia36,9810.94×
Georgia36,4790.73×
North Carolina34,7680.71×
Utah34,5282.38×
Arizona29,1390.88×
Michigan27,2310.64×
Ohio26,2200.53×
Oregon25,6211.38×
Maryland24,7520.89×
Tennessee21,2260.65×
Minnesota18,2390.79×
Wisconsin16,0540.66×
Indiana15,6480.53×
Nevada15,5340.99×
Connecticut14,5870.9×
Missouri13,3960.51×
Alabama13,1490.58×
South Carolina11,8160.49×
Kentucky10,3540.51×
Idaho9,9801.23×
Hawaii9,2451.33×
Louisiana9,1460.44×
Alaska8,7462.53×
Montana8,6221.92×
Washington, District of Columbia8,3521.72×
Oklahoma8,2230.46×
New Hampshire7,5301.18×
Arkansas7,2750.55×
Iowa6,8510.51×
New Mexico6,4280.79×
Maine6,3741.1×
Kansas6,2300.49×
Vermont5,7852.04×
Mississippi4,9020.37×
Rhode Island4,2620.83×
Nebraska4,1460.51×
West Virginia3,5870.48×
Wyoming3,1921.33×
Delaware2,4610.55×
South Dakota1,9480.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salomon audience
BrandAffinityCategory
Elsword37.89×Games
Product design2.34×Business & Career
Home construction1.64×Home & Garden
Hypothec13.19×Business & Career
Alaska1.59×Travel & Leisure
Home equity1.8×Home & Garden
Natural rubber1.51×Cars & Mobility
Staycation2.16×Home & Garden
Thom Browne6.15×Fashion & Accessoires
Highland games5.76×Sports
Home staging3.08×Home & Garden
JDSU1.71×Business & Career
Mothercare1.67×Kids & Family
N1 road (South Africa)2.1×Travel & Leisure
Cachorro2.73×Pets & Animals
Corona (band)2.79×Music & Radio
Noodle (Gorillaz)1.73×Music & Radio
Historic site2.02×Arts & Culture
Academy Award for Best Production Design7.83×Movies & TV
Sailor2.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salomon audience
TraitClusterScore
SustainabilityBALANCE3.14
Quality AwarenessPREMIUM2.29
Sports ActivityPOWER2.13
Luxury OrientationPREMIUM2.13
Design AffinityPREMIUM1.88
Family OrientationCONSERVATISM1.78

Worldwide distribution

Worldwide audience distribution share by country for Salomon
CountryShare
France12.6%
China11.0%
Japan10.6%

See Salomon audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Salomon have in United States?

Salomon has an estimated audience of 1,617,351 people in United States, concentrated in California and New York.

What is the gender split and age of Salomon fans?

44.8% of Salomon fans are female, 55.2% are male, with an average age of 34.9 years.

Which brands do Salomon fans like most?

Salomon fans show strongest brand affinity for Elsword (37.89×), Product design (2.34×), and Home construction (1.64×) over the country average.

Where do Salomon fans live in United States?

Salomon fans in United States are most concentrated in California (reach 322,411), New York (reach 216,034), and Texas (reach 111,314). These three regions account for the largest share of the active audience.

What other brands do Salomon fans also like?

Beyond Salomon itself, the audience over-indexes on Product design (2.34×), Home construction (1.64×), Hypothec (13.19×), and Alaska (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salomon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.