Rascasse Audience Intelligence

La Sportiva Target Market in United States

A data profile of the people who buy, follow and care about La Sportiva in United States — modelled from more than twelve digital signal sources. La Sportiva has an estimated audience of 666,682 people in United States.

#3170among Brand in United States#1164in Fashion & Accessoires

The average La Sportiva fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, New York.

Top brand affinities include Vue Cinemas, Super League, Yahoo! News, with strongest over-indexing on Vue Cinemas (600.26× the country average).

Demographically, the La Sportiva audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Sportiva fan in United States is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Vue Cinemas.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Sportiva profile in United States.

Audience size
667K
in United States
Gender
39.2%♀
60.8% male
Age
39.9
average years
Country rank
#30774
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Sportiva

39.2% are female, 60.8% are male, average age 39.9.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for La Sportiva audience in United States
MetricValue
Female39.2%
Male60.8%
Average age39.9
Estimated audience size666,682
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the La Sportiva audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4918%
50+25%
Fig. 04

Worldwide distribution

16.2%

of the worldwide La Sportiva audience comes from United States.

Worldwide audience distribution share by country for La Sportiva
CountryShare
Italy17.6%
United States16.2%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Sportiva audience in United States is strongest.

Fig. 05

Top regions by affinity

La Sportiva customers by region in United States
#RegionReachAffinity×
01Colorado~40K4.18×
02Montana~7K3.81×
03Wyoming~3K3.24×
04Alaska~4K2.98×
05Utah~20K2.91×
06Vermont~3K2.29×
07Idaho~6K1.88×
08Washington~20K1.80×
09New Hampshire~4K1.64×
10Oregon~10K1.60×
11Maine~3K1.39×
12New Mexico~4K1.15×
13California~70K1.02×
14Massachusetts~10K0.88×
15Washington, District of Columbia~2K0.87×
16New York~30K0.85×
17Nevada~5K0.84×
18South Dakota~1K0.83×
19Arizona~10K0.80×
20Connecticut~5K0.75×
21Hawaii~2K0.74×
22Rhode Island~1K0.71×
23Minnesota~7K0.70×
24Tennessee~9K0.66×
25Virginia~10K0.65×
26West Virginia~2K0.64×
27Delaware~1K0.64×
28North Carolina~10K0.62×
29Arkansas~3K0.62×
30Wisconsin~6K0.60×
31Nebraska~2K0.60×
32Mississippi~3K0.57×
33Kansas~3K0.56×
34Michigan~9K0.53×
35Kentucky~4K0.53×
36Iowa~3K0.53×
37Pennsylvania~10K0.52×
38Maryland~6K0.52×
39New Jersey~8K0.51×
40Missouri~5K0.51×
41Illinois~10K0.50×
42Alabama~5K0.50×
43Georgia~10K0.49×
44Oklahoma~4K0.49×
45Indiana~6K0.46×
46Ohio~9K0.44×
47South Carolina~4K0.44×
48Louisiana~4K0.44×
49Texas~20K0.41×
50Florida~10K0.32×
Fig. 06

Affinity by region

Affinity by region — La Sportiva, United States
0.32×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Sportiva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Sportiva audience
#·InterestCategoryAffinity×
01Vue CinemasMovies & TV600.26×
02Super LeagueSports273.85×
03Mo FarahSports221.79×
04SalewaFashion & Accessoires171.64×
05Sasha DiGiulianSports137.14×
06Adam OndraSports112.63×
07Steph DavisSports112.48×
08Nakhon Sawan ProvinceTravel & Leisure110.07×
09PetzlFashion & Accessoires78.76×
10Icebreaker (clothing)Fashion & Accessoires71.41×
11Real Canadian SuperstoreShopping65.13×
12Mountain HardwearFashion & Accessoires43.13×
13SalomonFashion & Accessoires40.82×
14Marmot (company)Sports29.87×
15Alex HonnoldSports27.61×
16Ski mountaineeringSports17.47×
17Arc'teryxFashion & Accessoires16.78×
18New York PostNews13.27×
19Christmas decorationHome & Garden11.73×
20Yahoo! NewsNews11.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Sportiva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Sportiva audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
PatriotismCONSERVATISM1.85×
Sports ActivityPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Sportiva audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Convenience OrientationPREMIUM0.96×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Sportiva's target market in United States?

La Sportiva's target market in United States covers an estimated 666,682 people, concentrated in California and Colorado.

02

What is the gender split and age of La Sportiva customers?

39.2% of the La Sportiva audience are female, 60.8% are male, with an average age of 39.9 years.

03

Which brands do La Sportiva fans like most?

La Sportiva fans show strongest brand affinity for Vue Cinemas (600.26×), Super League (273.85×), and Yahoo! News (11.48×) over the country average.

04

Where do La Sportiva fans live in United States?

La Sportiva fans in United States are most concentrated in California (reach ~70K), Colorado (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do La Sportiva fans also like?

Beyond La Sportiva itself, the audience over-indexes on Super League (273.85×), Yahoo! News (11.48×), Mo Farah (221.79×), and New York Post (13.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See La Sportiva audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Sportiva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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