Rascasse Audience Intelligence

Real Canadian Superstore Target Market in United States

A data profile of the people who buy, follow and care about Real Canadian Superstore in United States — modelled from more than twelve digital signal sources. Real Canadian Superstore has an estimated audience of 382,983 people in United States.

#70among Supermarket in United States#4410among Brand in United States#589in Shopping

The average Real Canadian Superstore fan in United States is 33.1 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include spicy food, Sobeys, WE Fashion, with strongest over-indexing on spicy food (26.31× the country average).

Demographically, the Real Canadian Superstore audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real Canadian Superstore fan in United States is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for spicy food.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real Canadian Superstore profile in United States.

Audience size
383K
in United States
Gender
62.2%♀
37.8% male
Age
33.1
average years
Country rank
#42600
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Real Canadian Superstore

62.2% are female, 37.8% are male, average age 33.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Real Canadian Superstore audience in United States
MetricValue
Female62.2%
Male37.8%
Average age33.1
Estimated audience size382,983
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Real Canadian Superstore audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Real Canadian Superstore audience comes from United States.

Worldwide audience distribution share by country for Real Canadian Superstore
CountryShare
Canada81.0%
United States9.8%
India2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real Canadian Superstore audience in United States is strongest.

Fig. 05

Top regions by affinity

Real Canadian Superstore customers by region in United States
#RegionReachAffinity×
01Georgia~60K5.14×
02Washington~30K3.38×
03Alaska~2K2.28×
04North Dakota~1K1.64×
05Michigan~20K1.59×
06North Carolina~20K1.58×
07Washington, District of Columbia~2K1.39×
08Wyoming<1K1.33×
09Montana~1K1.30×
10Mississippi~4K1.27×
11New York~30K1.21×
12Oregon~5K1.11×
13Hawaii~2K1.08×
14Connecticut~4K1.07×
15West Virginia~2K1.01×
16South Dakota<1K1.00×
17Minnesota~5K0.94×
18Maine~1K0.93×
19Idaho~2K0.92×
20New Hampshire~1K0.90×
21Rhode Island~1K0.88×
22Delaware<1K0.88×
23South Carolina~5K0.87×
24Texas~30K0.84×
25California~30K0.83×
26New Mexico~2K0.83×
27Nebraska~2K0.83×
28Arizona~6K0.81×
29Nevada~3K0.81×
30Utah~3K0.80×
31Arkansas~2K0.80×
32Kansas~2K0.80×
33Virginia~7K0.78×
34Iowa~2K0.78×
35Oklahoma~3K0.75×
36Illinois~9K0.74×
37Colorado~4K0.74×
38Louisiana~4K0.74×
39Kentucky~3K0.74×
40Ohio~8K0.72×
41Alabama~4K0.72×
42Florida~20K0.71×
43Indiana~5K0.71×
44Wisconsin~4K0.70×
45New Jersey~7K0.69×
46Tennessee~5K0.69×
47Missouri~4K0.69×
48Massachusetts~5K0.66×
49Maryland~4K0.66×
50Pennsylvania~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Real Canadian Superstore, United States
0.62×1.00×5.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real Canadian Superstore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real Canadian Superstore audience
#·InterestCategoryAffinity×
01SobeysFood & Beverages112.52×
02E.tvMovies & TV107.16×
03Travel BahamasTopic50.01×
04McCormick SpiceFood & Beverages47.38×
05Antoine FuquaMovies & TV46.29×
06Canadian TireCars & Mobility38.41×
07HungryhouseFood & Beverages29.38×
08WE FashionFashion & Accessoires29.16×
09spicy foodFood & Beverages26.31×
10Travel the WorldTravel & Leisure22.70×
11Australian rules footballSports16.11×
12LICEMusic & Radio9.55×
13Raising Cane's Chicken FingersFood & Beverages5.24×
14Popeyes Louisiana KitchenFood & Beverages3.75×
15SephoraShopping2.25×
16Chick-fil-AFood & Beverages2.23×
17StarbucksFood & Beverages2.10×
18American footballSports1.76×
19NFLSports1.55×
20FoodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real Canadian Superstore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real Canadian Superstore audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.89×
Pet OwnershipJOY1.66×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real Canadian Superstore audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
TraditionCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Real Canadian Superstore's target market in United States?

Real Canadian Superstore's target market in United States covers an estimated 382,983 people, concentrated in Georgia and California.

02

What is the gender split and age of Real Canadian Superstore customers?

62.2% of the Real Canadian Superstore audience are female, 37.8% are male, with an average age of 33.1 years.

03

Which brands do Real Canadian Superstore fans like most?

Real Canadian Superstore fans show strongest brand affinity for spicy food (26.31×), Sobeys (112.52×), and WE Fashion (29.16×) over the country average.

04

Where do Real Canadian Superstore fans live in United States?

Real Canadian Superstore fans in United States are most concentrated in Georgia (reach ~60K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Real Canadian Superstore fans also like?

Beyond Real Canadian Superstore itself, the audience over-indexes on Sobeys (112.52×), WE Fashion (29.16×), Canadian Tire (38.41×), and McCormick Spice (47.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Real Canadian Superstore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real Canadian Superstore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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