Australian rules football Audience in United States

Australian rules football logo

Australian rules football has an estimated audience of 1,614,747 people in United States. 43.1% are female, 56.9% are male, average age 32.8. Top regions: California, New York, Texas. Top brand affinities: Australian Football League, AFL Grand Final, Rugby league, Sydney Swans, Geelong Football Club.

The average Australian rules football fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Australian Football League, AFL Grand Final, Rugby league, with strongest over-indexing on Australian Football League (41.8× the country average). Demographically, the Australian rules football audience skews more male with an average age of 32.8, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Australian rules football fans

Demographic split for Australian rules football audience in United States
MetricValue
Female43.1%
Male56.9%
Average age32.8
Estimated audience size1,614,747

Audience persona

The typical Australian rules football fan in United States is more male, around 32.8 years old, with strong DIY Mentality tendencies and a notable affinity for Australian Football League.

Top regions in United States

Top regions ranked by reach for Australian rules football in United States
RegionReachAffinity
California165,7910.93×
New York131,5591.46×
Texas104,0740.75×
Florida95,9690.88×
Ohio68,3101.37×
Illinois58,7831.09×
Pennsylvania57,1731.05×
North Carolina48,3330.99×
Virginia45,3411.15×
Washington45,0721.39×
Massachusetts40,5751.28×
Georgia39,2880.79×
Michigan39,0710.93×
Arizona38,6641.17×
Colorado36,6891.44×
New Jersey35,6060.87×
Tennessee31,7720.98×
Maryland29,1701.05×
Indiana28,4700.97×
Oregon25,8131.39×
Missouri24,6480.95×
Minnesota23,4141.01×
Wisconsin22,3490.92×
Louisiana21,4971.03×
Nevada19,1431.23×
Kentucky17,8920.88×
Utah17,8691.24×
Alabama17,3190.77×
South Carolina16,8240.69×
Connecticut15,3270.95×
Oklahoma14,7410.82×
Iowa14,4311.08×
Kansas13,0451.03×
Arkansas9,7970.74×
Hawaii8,3401.2×
Washington, District of Columbia8,2271.69×
Nebraska7,7220.95×
Idaho7,5450.93×
Mississippi7,0690.53×
New Hampshire6,7321.06×
Maine6,0331.04×
New Mexico5,7150.71×
Montana4,9751.11×
Rhode Island4,5510.89×
West Virginia4,4350.59×
Alaska3,4941.01×
South Dakota3,2070.86×
Vermont3,1061.1×
Delaware3,0770.69×
North Dakota2,4400.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian rules football audience
BrandAffinityCategory
Australian Football League41.8×Sports
AFL Grand Final84.97×Sports
Rugby league6.54×Sports
Sydney Swans86.27×Sports
Geelong Football Club77.8×Sports
Richmond Football Club59.3×Sports
Ford Ranger16.49×Cars & Mobility
rugby8.32×Sports
Collingwood Football Club71.95×Sports
Princess Polly8.36×Fashion & Accessoires
Rugby union6.07×Sports
Brisbane Lions66.77×Sports
Rock music2.16×Music & Radio
NBA2.33×Sports
Rhythm and blues music2.39×Music & Radio
Music1.6×Business & Career
Hawthorn Football Club43.7×Sports
Sports1.58×Sports
Western Bulldogs57.15×Sports
NFL1.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian rules football audience
TraitClusterScore
DIY MentalityTHRILL1.39
Early Adopter MentalityPOWER1.33
PatriotismCONSERVATISM1.29
Sports ActivityPOWER1.28
SustainabilityBALANCE1.19
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Australian rules football
CountryShare
Australia38.0%
United States15.6%
United Kingdom8.3%

See Australian rules football audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Australian rules football have in United States?

Australian rules football has an estimated audience of 1,614,747 people in United States, concentrated in California and New York.

What is the gender split and age of Australian rules football fans?

43.1% of Australian rules football fans are female, 56.9% are male, with an average age of 32.8 years.

Which brands do Australian rules football fans like most?

Australian rules football fans show strongest brand affinity for Australian Football League (41.8×), AFL Grand Final (84.97×), and Rugby league (6.54×) over the country average.

Where do Australian rules football fans live in United States?

Australian rules football fans in United States are most concentrated in California (reach 165,791), New York (reach 131,559), and Texas (reach 104,074). These three regions account for the largest share of the active audience.

What other brands do Australian rules football fans also like?

Beyond Australian rules football itself, the audience over-indexes on AFL Grand Final (84.97×), Rugby league (6.54×), Sydney Swans (86.27×), and Geelong Football Club (77.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian rules football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.