Rascasse Audience Intelligence

Australian rules football Audience in United States

A data profile of the people who buy, follow and care about Australian rules football in United States — modelled from more than twelve digital signal sources. Australian rules football has an estimated audience of 1,614,747 people in United States.

#188among Sport in United States#7034among Topic in United States#1504in Sports

The average Australian rules football fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Australian Football League, AFL Grand Final, Rugby league, with strongest over-indexing on Australian Football League (41.8× the country average).

Demographically, the Australian rules football audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian rules football fan in United States is more male, around 32.8 years old, with strong Pet Ownership tendencies and a notable affinity for Australian Football League.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian rules football profile in United States.

Audience size
1.6M
in United States
Gender
43.1%♀
56.9% male
Age
32.8
average years
Country rank
#16784
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian rules football fans

43.1% are female, 56.9% are male, average age 32.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Australian rules football audience in United States
MetricValue
Female43.1%
Male56.9%
Average age32.8
Estimated audience size1,614,747
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Australian rules football audience in United States
Age bracketShare%
16-1939%
20-2921%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Australian rules football audience comes from United States.

Worldwide audience distribution share by country for Australian rules football
CountryShare
Australia38.0%
United States15.6%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian rules football audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian rules football fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.41×
02Colorado~30K1.36×
03Washington~40K1.34×
04Oregon~20K1.31×
05New York~100K1.29×
06Nebraska~10K1.23×
07Ohio~60K1.21×
08Massachusetts~40K1.19×
09Utah~20K1.18×
10Hawaii~8K1.15×
11Nevada~20K1.11×
12Arizona~40K1.09×
13Iowa~10K1.09×
14Montana~5K1.09×
15Alaska~4K1.09×
16Virginia~40K1.08×
17New Hampshire~7K1.06×
18Kansas~10K1.05×
19Maine~6K1.05×
20Vermont~3K1.05×
21Illinois~60K1.03×
22Minnesota~20K1.02×
23Pennsylvania~50K1.01×
24Maryland~30K1.01×
25Idaho~8K0.99×
26Missouri~30K0.97×
27Rhode Island~5K0.97×
28Indiana~30K0.96×
29South Dakota~4K0.96×
30Tennessee~30K0.95×
31Wisconsin~20K0.95×
32Louisiana~20K0.95×
33Connecticut~20K0.95×
34North Carolina~50K0.93×
35North Dakota~3K0.93×
36Kentucky~20K0.92×
37California~200K0.90×
38Michigan~40K0.90×
39Delaware~4K0.88×
40Arkansas~10K0.87×
41Oklahoma~20K0.86×
42West Virginia~7K0.86×
43Alabama~20K0.85×
44New Mexico~7K0.85×
45Florida~90K0.84×
46New Jersey~30K0.84×
47Georgia~40K0.83×
48South Carolina~20K0.80×
49Mississippi~10K0.79×
50Texas~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Australian rules football, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian rules football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian rules football audience
#·InterestCategoryAffinity×
01Sydney SwansSports86.27×
02AFL Grand FinalSports84.97×
03Geelong Football ClubSports77.80×
04Collingwood Football ClubSports71.95×
05Brisbane LionsSports66.77×
06Richmond Football ClubSports59.30×
07Western BulldogsSports57.15×
08Australian Football LeagueSports41.80×
09Ford RangerCars & Mobility16.49×
10Princess PollyFashion & Accessoires8.36×
11rugbySports8.32×
12Rugby leagueSports6.54×
13Rugby unionSports6.07×
14Rhythm and blues musicMusic & Radio2.39×
15NBASports2.33×
16Rock musicMusic & Radio2.16×
17American footballSports2.14×
18NFLSports1.87×
19MusicBusiness & Career1.60×
20SportsSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian rules football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian rules football audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.65×
SustainabilityBALANCE1.63×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian rules football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Convenience OrientationPREMIUM0.55×
Career OrientationPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian rules football have in United States?

Australian rules football has an estimated audience of 1,614,747 people in United States, concentrated in California and New York.

02

What is the gender split and age of Australian rules football fans?

43.1% of Australian rules football fans are female, 56.9% are male, with an average age of 32.8 years.

03

Which brands do Australian rules football fans like most?

Australian rules football fans show strongest brand affinity for Australian Football League (41.8×), AFL Grand Final (84.97×), and Rugby league (6.54×) over the country average.

04

Where do Australian rules football fans live in United States?

Australian rules football fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Australian rules football fans also like?

Beyond Australian rules football itself, the audience over-indexes on AFL Grand Final (84.97×), Rugby league (6.54×), Sydney Swans (86.27×), and Geelong Football Club (77.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Australian rules football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian rules football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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