Australian Football League Audience in United States

Australian Football League logo

Australian Football League has an estimated audience of 1,396,647 people in United States. 37.7% are female, 62.3% are male, average age 31.7. Top regions: California, New York, Texas. Top brand affinities: Australian rules football, National Rugby League, NFL, Harry Potter, Real Madrid C.F..

The average Australian Football League fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Australian rules football, National Rugby League, NFL, with strongest over-indexing on Australian rules football (28.76× the country average). Demographically, the Australian Football League audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Australian football

Demographics of Australian Football League fans

Demographic split for Australian Football League audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.7
Estimated audience size1,396,647

Audience persona

The typical Australian Football League fan in United States is more male, around 31.7 years old, with strong Sustainability tendencies and a notable affinity for Australian rules football.

Top regions in United States

Top regions ranked by reach for Australian Football League in United States
RegionReachAffinity
California189,5161.23×
New York111,3841.43×
Texas93,7150.78×
Florida80,3600.85×
Pennsylvania45,1430.96×
Illinois40,0940.86×
North Carolina39,3630.94×
Ohio38,4080.89×
Washington35,7651.28×
Georgia32,4340.75×
New Jersey32,1910.91×
Arizona31,3691.1×
Virginia30,9810.91×
South Carolina26,9291.28×
Massachusetts26,2890.96×
Michigan25,5610.7×
Colorado24,8471.13×
Nevada24,3621.8×
Tennessee23,9610.86×
Indiana18,9450.74×
Missouri18,7540.83×
Maryland17,8510.74×
Minnesota17,0150.85×
Hawaii16,6182.77×
Oregon16,4461.03×
Louisiana14,6330.81×
Wisconsin14,6240.7×
Alabama14,5990.75×
Utah12,4661×
Iowa12,3421.07×
Washington, District of Columbia12,3352.94×
Connecticut12,0240.86×
Oklahoma11,7090.75×
Kansas11,0201×
Kentucky10,7130.61×
Arkansas7,2860.63×
Nebraska6,7350.96×
Mississippi6,1960.54×
New Mexico5,4800.78×
Alaska5,4551.83×
New Hampshire4,7190.86×
Idaho4,7020.67×
Montana4,6861.21×
Rhode Island4,0790.92×
South Dakota3,9931.24×
Maine3,5890.72×
West Virginia3,5390.54×
Delaware2,4890.65×
North Dakota2,3040.8×
Vermont1,9440.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian Football League audience
BrandAffinityCategory
Australian rules football28.76×Sports
National Rugby League10.08×Sports
NFL1.55×Sports
Harry Potter1.75×Movies & TV
Real Madrid C.F.2.16×Sports
MLB1.7×Sports
Aaron Rodgers2.67×Sports
Aldi1.6×Shopping
Golden State Warriors2.09×Sports
The Block (Australian TV series)5.59×Movies & TV
Hawthorn Football Club25.54×Sports
Taylor Swift1.78×Music & Radio
Richmond Football Club23.54×Sports
Eastern Time Zone1.54×Politics & Society
Los Angeles Lakers1.9×Sports
Casey1.9×Music & Radio
Twitch2.01×Games
Kroger1.58×Food & Beverages
Grigor Dimitrov13.05×Sports
Madison Keys7.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian Football League audience
TraitClusterScore
SustainabilityBALANCE1.37
TraditionCONSERVATISM1.35
PatriotismCONSERVATISM1.34
DIY MentalityTHRILL1.21
Early Adopter MentalityPOWER1.15
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Australian Football League
CountryShare
Australia53.7%
United States8.8%
United Kingdom4.4%

See Australian Football League audiences in other countries

More Australian football audiences in United States

Frequently asked questions

How many fans does Australian Football League have in United States?

Australian Football League has an estimated audience of 1,396,647 people in United States, concentrated in California and New York.

What is the gender split and age of Australian Football League fans?

37.7% of Australian Football League fans are female, 62.3% are male, with an average age of 31.7 years.

Which brands do Australian Football League fans like most?

Australian Football League fans show strongest brand affinity for Australian rules football (28.76×), National Rugby League (10.08×), and NFL (1.55×) over the country average.

Where do Australian Football League fans live in United States?

Australian Football League fans in United States are most concentrated in California (reach 189,516), New York (reach 111,384), and Texas (reach 93,715). These three regions account for the largest share of the active audience.

What other brands do Australian Football League fans also like?

Beyond Australian Football League itself, the audience over-indexes on National Rugby League (10.08×), NFL (1.55×), Harry Potter (1.75×), and Real Madrid C.F. (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.