Rascasse Audience Intelligence

Australian Football League Audience in United States

A data profile of the people who buy, follow and care about Australian Football League in United States — modelled from more than twelve digital signal sources. Australian Football League has an estimated audience of 1,402,600 people in United States.

#1among Australian football in United States#218among Event in United States#1696in Sports

The average Australian Football League fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Australian rules football, National Rugby League, NFL, with strongest over-indexing on Australian rules football (28.76× the country average).

Demographically, the Australian Football League audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian Football League fan in United States is more male, around 31.7 years old, with strong Mindfulness tendencies and a notable affinity for Australian rules football.

Category: Sports · Type: Event · Subtype: Australian football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Football League profile in United States.

Audience size
1.4M
in United States
Gender
37.7%♀
62.3% male
Age
31.7
average years
Country rank
#18671
Event in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Football League fans

37.7% are female, 62.3% are male, average age 31.7.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Australian Football League audience in United States
MetricValue
Female37.7%
Male62.3%
Average age31.7
Estimated audience size1,402,600
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Australian Football League audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Australian Football League audience comes from United States.

Worldwide audience distribution share by country for Australian Football League
CountryShare
Australia54.8%
United States8.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Football League audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian Football League fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.65×
02Hawaii~20K2.60×
03Alaska~6K2.11×
04Nevada~20K1.66×
05South Carolina~30K1.44×
06Washington~40K1.37×
07New York~100K1.35×
08California~200K1.22×
09South Dakota~4K1.17×
10Colorado~20K1.11×
11Montana~4K1.11×
12Kansas~10K1.09×
13Iowa~10K1.02×
14Arizona~30K1.01×
15Oregon~20K0.98×
16Massachusetts~30K0.94×
17Utah~10K0.94×
18Nebraska~7K0.94×
19Virginia~30K0.93×
20Rhode Island~4K0.93×
21Pennsylvania~40K0.92×
22New Hampshire~5K0.92×
23New Jersey~30K0.91×
24Connecticut~10K0.91×
25North Carolina~40K0.90×
26Vermont~2K0.88×
27North Dakota~3K0.87×
28Ohio~40K0.86×
29Florida~80K0.84×
30Illinois~40K0.84×
31Tennessee~20K0.84×
32New Mexico~6K0.84×
33Missouri~20K0.83×
34Georgia~40K0.82×
35Maine~4K0.82×
36Minnesota~20K0.81×
37Louisiana~10K0.81×
38Texas~90K0.77×
39Indiana~20K0.77×
40Maryland~20K0.77×
41Oklahoma~10K0.77×
42Alabama~10K0.76×
43Delaware~3K0.76×
44Idaho~5K0.75×
45Michigan~30K0.71×
46Wisconsin~10K0.70×
47Arkansas~8K0.70×
48Kentucky~10K0.69×
49Mississippi~8K0.66×
50West Virginia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Australian Football League, United States
0.65×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Football League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Football League audience
#·InterestCategoryAffinity×
01Australian rules footballSports28.76×
02Richmond Football ClubSports23.54×
03National Rugby LeagueSports10.08×
04Madison KeysSports7.96×
05The Block (Australian TV series)Movies & TV5.59×
06Aaron RodgersSports2.67×
07Real Madrid C.F.Sports2.16×
08Golden State WarriorsSports2.09×
09LeBron JamesSports2.06×
10TwitchGames2.01×
11Los Angeles LakersSports1.90×
12CaseyMusic & Radio1.90×
13Taylor SwiftMusic & Radio1.78×
14NBA playoffsSports1.76×
15Harry PotterMovies & TV1.75×
16MLBSports1.70×
17AldiShopping1.60×
18KrogerFood & Beverages1.58×
19NFLSports1.55×
20Eastern Time ZonePolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Football League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Football League audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.27×
SpiritualityBALANCE1.12×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Football League audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
DIY MentalityTHRILL0.64×
IndividualismJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Football League have in United States?

Australian Football League has an estimated audience of 1,402,600 people in United States, concentrated in California and New York.

02

What is the gender split and age of Australian Football League fans?

37.7% of Australian Football League fans are female, 62.3% are male, with an average age of 31.7 years.

03

Which brands do Australian Football League fans like most?

Australian Football League fans show strongest brand affinity for Australian rules football (28.76×), National Rugby League (10.08×), and NFL (1.55×) over the country average.

04

Where do Australian Football League fans live in United States?

Australian Football League fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Football League fans also like?

Beyond Australian Football League itself, the audience over-indexes on National Rugby League (10.08×), NFL (1.55×), Harry Potter (1.75×), and MLB (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Australian football audiences in United States

See Australian Football League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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