Australian Football League Audience in Germany
A data profile of the people who buy, follow and care about Australian Football League in Germany — modelled from more than twelve digital signal sources. Australian Football League has an estimated audience of 340,451 people in Germany.
The average Australian Football League fan in Germany is 31.5 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include FC St. Pauli, FC Bayern Munich, Germany, with strongest over-indexing on FC St. Pauli (6.99× the country average).
Demographically, the Australian Football League audience skews more male with an average age of 31.5, and over-indexes on personality traits such as DIY Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Australian Football League fan in Germany is more male, around 31.5 years old, with strong DIY Mentality tendencies and a notable affinity for FC St. Pauli.
At a glance
The key figures that characterise the Australian Football League profile in Germany.
Search interest · 12-month trend
Demographics of Australian Football League fans
36.2% are female, 63.8% are male, average age 31.5.
Gender split
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 31.5 |
| Estimated audience size | 340,451 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Australian Football League audience comes from Germany.
| Country | Share |
|---|---|
| Australia | 54.8% |
| United States | 8.6% |
| United Kingdom | 4.3% |
Geography
Where the Australian Football League audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 3.03× | |
| 02 | Hessen | ~40K | 1.41× | |
| 03 | Hamburg | ~10K | 1.40× | |
| 04 | Bayern | ~80K | 1.37× | |
| 05 | Baden-Württemberg | ~40K | 0.93× | |
| 06 | Rheinland-Pfalz | ~20K | 0.92× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.89× | |
| 08 | Sachsen | ~10K | 0.86× | |
| 09 | Bremen | ~2K | 0.86× | |
| 10 | Brandenburg | ~8K | 0.80× | |
| 11 | Mecklenburg-Vorpommern | ~5K | 0.76× | |
| 12 | Schleswig-Holstein | ~9K | 0.75× | |
| 13 | Niedersachsen | ~20K | 0.72× | |
| 14 | Saarland | ~3K | 0.72× | |
| 15 | Thüringen | ~6K | 0.69× | |
| 16 | Sachsen-Anhalt | ~5K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Australian Football League audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VfL Osnabrück | Sports | 7.24× | ||
| 02 | FC St. Pauli | Sports | 6.99× | ||
| 03 | Rugby union | Sports | 6.71× | ||
| 04 | Frauen-Bundesliga | Sports | 4.97× | ||
| 05 | Borussia Mönchengladbach | Sports | 3.51× | ||
| 06 | RB Leipzig | Sports | 2.91× | ||
| 07 | Transfermarkt | Sports | 2.58× | ||
| 08 | Sportschau | Sports | 2.39× | ||
| 09 | VfB Stuttgart | Sports | 2.35× | ||
| 10 | 2. Bundesliga | Sports | 2.32× | ||
| 11 | SV Werder Bremen | Sports | 2.20× | ||
| 12 | UEFA Champions League | Sports | 1.95× | ||
| 13 | Bauhaus | Shopping | 1.91× | ||
| 14 | Borussia Dortmund | Sports | 1.88× | ||
| 15 | FC Bayern Munich | Sports | 1.86× | ||
| 16 | Bundesliga | Sports | 1.84× | ||
| 17 | Germany | Travel & Leisure | 1.78× | ||
| 18 | Europe | Travel & Leisure | 1.69× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Politics and social issues | Politics & Society | 1.54× |
Personality of the Australian Football League audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.33× | |
| Sports Activity | POWER | 1.31× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Individualism | JOY | 1.07× | |
| Convenience Orientation | PREMIUM | 1.09× |
Frequently asked questions
How many fans does Australian Football League have in Germany?
Australian Football League has an estimated audience of 340,451 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Australian Football League fans?
36.2% of Australian Football League fans are female, 63.8% are male, with an average age of 31.5 years.
Which brands do Australian Football League fans like most?
Australian Football League fans show strongest brand affinity for FC St. Pauli (6.99×), FC Bayern Munich (1.86×), and Germany (1.78×) over the country average.
Where do Australian Football League fans live in Germany?
Australian Football League fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Berlin (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Australian Football League fans also like?
Beyond Australian Football League itself, the audience over-indexes on FC Bayern Munich (1.86×), Germany (1.78×), Borussia Mönchengladbach (3.51×), and Rugby union (6.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Australian football audiences in Germany
- AFL Grand Final (56,103)
- Geelong Football Club (34,536)
- Fremantle Football Club (21,791)
- Western Bulldogs (19,184)
- West Coast Eagles (18,443)
See Australian Football League audiences in other countries
- Australian Football League — United States
- Australian Football League — United Kingdom
- Australian Football League — France
- Australian Football League — Italy
- Australian Football League — Spain
- Australian Football League — Brazil
- Australian Football League — Japan
- Australian Football League — South Korea
- Australian Football League — India
- Australian Football League — Canada
- Australian Football League — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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