Australian Football League Audience in Germany
Australian Football League has an estimated audience of 340,029 people in Germany. 36.2% are female, 63.8% are male, average age 31.5. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: FC St. Pauli, Borussia Dortmund, Germany, Rugby union, FC Bayern Munich.
The average Australian Football League fan in Germany is 31.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include FC St. Pauli, Borussia Dortmund, Germany, with strongest over-indexing on FC St. Pauli (6.99× the country average). Demographically, the Australian Football League audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Australian football
Demographics of Australian Football League fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 31.5 |
| Estimated audience size | 340,029 |
Audience persona
The typical Australian Football League fan in Germany is more male, around 31.5 years old, with strong Family Orientation tendencies and a notable affinity for FC St. Pauli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 76,888 | 1.41× |
| Nordrhein-Westfalen | 65,908 | 0.89× |
| Berlin | 49,711 | 3.27× |
| Baden-Württemberg | 41,659 | 0.9× |
| Hessen | 36,998 | 1.43× |
| Niedersachsen | 22,893 | 0.69× |
| Rheinland-Pfalz | 15,379 | 0.9× |
| Sachsen | 13,984 | 0.84× |
| Hamburg | 10,678 | 1.39× |
| Schleswig-Holstein | 8,228 | 0.67× |
| Brandenburg | 7,925 | 0.75× |
| Thüringen | 4,990 | 0.58× |
| Mecklenburg-Vorpommern | 4,364 | 0.67× |
| Sachsen-Anhalt | 3,471 | 0.39× |
| Bremen | 2,159 | 0.74× |
| Saarland | 1,996 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC St. Pauli | 6.99× | Sports |
| Borussia Dortmund | 1.88× | Sports |
| Germany | 1.78× | Travel & Leisure |
| Rugby union | 6.71× | Sports |
| FC Bayern Munich | 1.86× | Sports |
| Bundesliga | 1.84× | Sports |
| Transfermarkt | 2.58× | Sports |
| SV Werder Bremen | 2.2× | Sports |
| Sportschau | 2.39× | Sports |
| UEFA Champions League | 1.95× | Sports |
| 2. Bundesliga | 2.32× | Sports |
| Europe | 1.69× | Travel & Leisure |
| VfB Stuttgart | 2.35× | Sports |
| RB Leipzig | 2.91× | Sports |
| Bauhaus | 1.91× | Shopping |
| Politics and social issues | 1.54× | Politics & Society |
| Eintracht Frankfurt | 2.07× | Sports |
| Bild | 1.58× | News |
| National Rugby League | 9.09× | Sports |
| Yann Sommer | 11.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.03 |
| Sports Activity | POWER | 1.02 |
| Price Sensitivity | PREMIUM | 0.99 |
| Risk Appetite | THRILL | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 53.7% |
| United States | 8.8% |
| United Kingdom | 4.4% |
See Australian Football League audiences in other countries
- Australian Football League — United States
- Australian Football League — United Kingdom
- Australian Football League — France
- Australian Football League — Italy
- Australian Football League — Spain
- Australian Football League — Brazil
- Australian Football League — Japan
- Australian Football League — South Korea
- Australian Football League — India
More Australian football audiences in Germany
- AFL Grand Final (56,093)
- Geelong Football Club (34,510)
- Fremantle Football Club (21,770)
- Western Bulldogs (19,171)
- West Coast Eagles (18,429)
Frequently asked questions
How many fans does Australian Football League have in Germany?
Australian Football League has an estimated audience of 340,029 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Australian Football League fans?
36.2% of Australian Football League fans are female, 63.8% are male, with an average age of 31.5 years.
Which brands do Australian Football League fans like most?
Australian Football League fans show strongest brand affinity for FC St. Pauli (6.99×), Borussia Dortmund (1.88×), and Germany (1.78×) over the country average.
Where do Australian Football League fans live in Germany?
Australian Football League fans in Germany are most concentrated in Bayern (reach 76,888), Nordrhein-Westfalen (reach 65,908), and Berlin (reach 49,711). These three regions account for the largest share of the active audience.
What other brands do Australian Football League fans also like?
Beyond Australian Football League itself, the audience over-indexes on Borussia Dortmund (1.88×), Germany (1.78×), Rugby union (6.71×), and FC Bayern Munich (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.