Rascasse Audience Intelligence

National Rugby League Audience in United States

A data profile of the people who buy, follow and care about National Rugby League in United States — modelled from more than twelve digital signal sources. National Rugby League has an estimated audience of 4,441,674 people in United States.

#2among Rugby in United States#80among Event in United States#633in Sports

The average National Rugby League fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Rugby league, Sports, Arts and music, with strongest over-indexing on Rugby league (5.32× the country average).

Demographically, the National Rugby League audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Rugby League fan in United States is balanced, around 33.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rugby league.

Category: Sports · Type: Event · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Rugby League profile in United States.

Audience size
4.4M
in United States
Gender
50.0%♀
50.0% male
Age
33.9
average years
Country rank
#7363
Event in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Rugby League fans

50.0% are female, 50.0% are male, average age 33.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for National Rugby League audience in United States
MetricValue
Female50.0%
Male50.0%
Average age33.9
Estimated audience size4,441,674
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the National Rugby League audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

13.8%

of the worldwide National Rugby League audience comes from United States.

Worldwide audience distribution share by country for National Rugby League
CountryShare
Australia30.4%
United States13.8%
Papua New Guinea12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Rugby League audience in United States is strongest.

Fig. 05

Top regions by affinity

National Rugby League fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K5.49×
02Washington, District of Columbia~50K4.00×
03Alaska~30K3.06×
04Nevada~90K2.11×
05Maryland~100K1.60×
06California~700K1.39×
07Virginia~100K1.39×
08Washington~100K1.37×
09South Dakota~10K1.20×
10New York~300K1.17×
11Utah~40K1.13×
12Wyoming~7K1.00×
13Oregon~50K0.97×
14Arizona~90K0.96×
15Colorado~70K0.94×
16Montana~10K0.92×
17Idaho~20K0.91×
18Louisiana~50K0.86×
19New Mexico~20K0.84×
20North Dakota~7K0.81×
21West Virginia~20K0.79×
22Massachusetts~70K0.76×
23Illinois~100K0.75×
24Maine~10K0.75×
25Rhode Island~10K0.75×
26New Jersey~80K0.74×
27Delaware~9K0.72×
28Texas~300K0.71×
29New Hampshire~10K0.70×
30Indiana~60K0.68×
31Mississippi~20K0.68×
32Kentucky~40K0.67×
33Tennessee~60K0.66×
34Iowa~20K0.64×
35Pennsylvania~90K0.63×
36Connecticut~30K0.63×
37Kansas~20K0.62×
38Florida~200K0.61×
39Ohio~80K0.61×
40North Carolina~80K0.59×
41South Carolina~40K0.59×
42Alabama~40K0.58×
43Michigan~70K0.57×
44Missouri~40K0.56×
45Minnesota~40K0.56×
46Georgia~80K0.55×
47Arkansas~20K0.54×
48Nebraska~10K0.53×
49Wisconsin~30K0.50×
50Oklahoma~20K0.45×
Fig. 06

Affinity by region

Affinity by region — National Rugby League, United States
0.45×1.00×5.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Rugby League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Rugby League audience
#·InterestCategoryAffinity×
01Rugby sevensSports18.29×
02Princess PollyFashion & Accessoires7.96×
03rugbySports6.87×
04Rugby leagueSports5.32×
05ParentKids & Family2.57×
06GardenHome & Garden2.30×
07Target CorporationShopping2.22×
08PetsPets & Animals1.92×
09NFLSports1.84×
10Arts and musicArts & Culture1.82×
11Outdoor recreationSports1.82×
12SportsSports1.81×
13MoviesMovies & TV1.78×
14FoodFood & Beverages1.77×
15EntertainmentMovies & TV1.77×
16Food and drinkFood & Beverages1.74×
17MusicBusiness & Career1.74×
18ReadingLiterature1.72×
19Live eventsMusic & Radio1.68×
20Consumer electronicsTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Rugby League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Rugby League audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.91×
Pet OwnershipJOY1.90×
Design AffinityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Rugby League audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.97×
Convenience OrientationPREMIUM1.00×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Rugby League have in United States?

National Rugby League has an estimated audience of 4,441,674 people in United States, concentrated in California and New York.

02

What is the gender split and age of National Rugby League fans?

50.0% of National Rugby League fans are female, 50.0% are male, with an average age of 33.9 years.

03

Which brands do National Rugby League fans like most?

National Rugby League fans show strongest brand affinity for Rugby league (5.32×), Sports (1.81×), and Arts and music (1.82×) over the country average.

04

Where do National Rugby League fans live in United States?

National Rugby League fans in United States are most concentrated in California (reach ~700K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do National Rugby League fans also like?

Beyond National Rugby League itself, the audience over-indexes on Sports (1.81×), Arts and music (1.82×), Food and drink (1.74×), and Princess Polly (7.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in United States

See National Rugby League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Rugby League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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