National Rugby League Audience in United States

National Rugby League logo

National Rugby League has an estimated audience of 4,438,859 people in United States. 50.0% are female, 50.0% are male, average age 33.9. Top regions: California, New York, Texas. Top brand affinities: Rugby league, Sports, Arts and music, Food and drink, Pets.

The average National Rugby League fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Rugby league, Sports, Arts and music, with strongest over-indexing on Rugby league (5.32× the country average). Demographically, the National Rugby League audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Rugby

Demographics of National Rugby League fans

Demographic split for National Rugby League audience in United States
MetricValue
Female50.0%
Male50.0%
Average age33.9
Estimated audience size4,438,859

Audience persona

The typical National Rugby League fan in United States is balanced, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rugby league.

Top regions in United States

Top regions ranked by reach for National Rugby League in United States
RegionReachAffinity
California688,7411.41×
New York310,7131.25×
Texas292,9560.77×
Florida184,2370.61×
Virginia159,5351.48×
Maryland128,7731.69×
Illinois117,9880.8×
Washington107,6631.21×
Hawaii104,3245.47×
Pennsylvania97,3920.65×
Nevada92,8312.16×
Arizona92,3091.02×
Ohio88,6410.65×
New Jersey88,3140.78×
North Carolina82,4960.62×
Georgia79,6450.58×
Colorado68,6240.98×
Massachusetts68,4940.78×
Michigan67,7850.58×
Tennessee60,9420.68×
Indiana55,5230.68×
Washington, District of Columbia54,4054.08×
Oregon49,9860.98×
Louisiana49,7320.87×
Utah46,0741.16×
South Carolina39,8440.6×
Kentucky38,5990.69×
Missouri37,8630.53×
Alabama36,8410.59×
Minnesota35,3470.56×
Wisconsin32,2660.48×
Alaska28,4483×
Connecticut27,4220.62×
Mississippi24,0100.66×
Iowa22,0360.6×
Kansas20,9480.6×
Idaho20,7040.93×
New Mexico17,7270.8×
Oklahoma17,3440.35×
Arkansas16,3770.45×
West Virginia11,8040.57×
Maine11,2750.71×
Montana10,9790.89×
New Hampshire10,8580.62×
South Dakota9,9120.97×
Nebraska9,4940.43×
Rhode Island9,2140.65×
Delaware8,3580.68×
Vermont5,7220.73×
Wyoming5,5550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Rugby League audience
BrandAffinityCategory
Rugby league5.32×Sports
Sports1.81×Sports
Arts and music1.82×Arts & Culture
Food and drink1.74×Food & Beverages
Pets1.92×Pets & Animals
Princess Polly7.96×Fashion & Accessoires
Music1.74×Business & Career
Movies1.78×Movies & TV
Food1.77×Food & Beverages
Reading1.72×Literature
Outdoor recreation1.82×Sports
Parent2.57×Kids & Family
Entertainment1.77×Movies & TV
Myer12.74×Fashion & Accessoires
Rugby sevens18.29×Sports
Live events1.68×Music & Radio
rugby6.87×Sports
Consumer electronics1.62×Technology & Electronics
NFL1.84×Sports
Target Corporation2.22×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Rugby League audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
Sports ActivityPOWER1.52
SustainabilityBALANCE1.48
DIY MentalityTHRILL1.38
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for National Rugby League
CountryShare
Australia29.6%
United States14.0%
Papua New Guinea12.5%

See National Rugby League audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does National Rugby League have in United States?

National Rugby League has an estimated audience of 4,438,859 people in United States, concentrated in California and New York.

What is the gender split and age of National Rugby League fans?

50.0% of National Rugby League fans are female, 50.0% are male, with an average age of 33.9 years.

Which brands do National Rugby League fans like most?

National Rugby League fans show strongest brand affinity for Rugby league (5.32×), Sports (1.81×), and Arts and music (1.82×) over the country average.

Where do National Rugby League fans live in United States?

National Rugby League fans in United States are most concentrated in California (reach 688,741), New York (reach 310,713), and Texas (reach 292,956). These three regions account for the largest share of the active audience.

What other brands do National Rugby League fans also like?

Beyond National Rugby League itself, the audience over-indexes on Sports (1.81×), Arts and music (1.82×), Food and drink (1.74×), and Pets (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Rugby League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.