Rascasse Audience Intelligence

Scarlets Audience in United States

A data profile of the people who buy, follow and care about Scarlets in United States — modelled from more than twelve digital signal sources. Scarlets has an estimated audience of 1,730,831 people in United States.

Scarlets has an estimated audience of 1,730,831 people in United States. 100.0% are female, 0.0% are male, average age 42.3.

Category: Sports · Type: Team · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scarlets profile in United States.

Audience size
1.7M
in United States
Gender
100.0%
0.0% male
Age
42.3
average years
Country rank
#15919
Team in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarlets fans

100.0% are female, 0.0% are male, average age 42.3.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Scarlets audience in United States
MetricValue
Female100.0%
Male0.0%
Average age42.3
Estimated audience size1,730,831
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Scarlets audience in United States
Age bracketShare%
16-190%
20-2914%
30-3946%
40-4933%
50+7%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Scarlets audience comes from United States.

Worldwide audience distribution share by country for Scarlets
CountryShare
United States10.7%
Vietnam8.0%
Japan7.4%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarlets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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