Ilona Maher Audience in United States

Ilona Maher has an estimated audience of 1,877,488 people in United States. 41.8% are female, 58.2% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Rugby sevens, Six Nations Championship, Kia Sportage, National Rugby League, Honda HR-V.

The average Ilona Maher fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rugby sevens, Six Nations Championship, Kia Sportage, with strongest over-indexing on Rugby sevens (125.68× the country average). Demographically, the Ilona Maher audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Rugby

Demographics of Ilona Maher fans

Demographic split for Ilona Maher audience in United States
MetricValue
Female41.8%
Male58.2%
Average age36.0
Estimated audience size1,877,488

Audience persona

The typical Ilona Maher fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Rugby sevens.

Top regions in United States

Top regions ranked by reach for Ilona Maher in United States
RegionReachAffinity
California154,3990.75×
Texas123,6840.77×
New York97,8070.93×
Florida97,1250.76×
Pennsylvania71,3011.13×
Illinois62,7931×
Ohio58,7591.02×
North Carolina54,2920.96×
Massachusetts49,1191.33×
New Jersey47,8171×
Georgia45,7300.79×
Virginia44,7310.98×
Michigan44,2590.9×
Tennessee38,8661.03×
Washington37,1160.99×
Indiana34,6321.01×
Missouri32,0321.06×
Colorado31,9721.08×
Wisconsin31,2991.11×
Minnesota29,4741.1×
Arizona28,0410.73×
Maryland27,7830.86×
South Carolina25,3810.9×
Kentucky23,9651.02×
Connecticut22,6781.2×
Alabama22,3660.85×
Oregon21,7841.01×
Oklahoma20,3370.98×
Utah20,3061.21×
Louisiana20,1850.83×
Iowa16,4841.07×
Kansas14,8561×
Arkansas14,2430.92×
Mississippi11,8680.77×
Nevada11,7630.65×
New Hampshire10,7581.45×
Vermont10,1683.08×
Idaho9,8941.05×
Nebraska9,7721.04×
Maine8,2321.22×
West Virginia8,1090.93×
New Mexico6,9590.74×
Rhode Island6,0881.02×
Hawaii5,6630.7×
Montana5,5391.06×
Washington, District of Columbia5,2370.93×
Delaware4,5860.89×
South Dakota3,7360.86×
North Dakota3,1850.83×
Alaska2,8770.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ilona Maher audience
BrandAffinityCategory
Rugby sevens125.68×Sports
Six Nations Championship53.62×Sports
Kia Sportage24×Cars & Mobility
National Rugby League12.87×Sports
Honda HR-V16.13×Cars & Mobility
Houston Astros5.29×Sports
Livemusic2.88×Music & Radio
Pre-school playgroup17.23×Kids & Family
Los Angeles Dodgers3.57×Sports
Scooby-Doo2.62×Movies & TV
Rugby World Cup7.9×Sports
Jeep Grand Cherokee4.6×Cars & Mobility
NBA Finals2.09×Sports
FIFA World Cup1.64×Sports
Kilt12.52×Fashion & Accessoires
Bath and Bodyworks2.69×Shopping
High school2.13×Business & Career
Eyebrow2.48×Beauty & Wellness
NBA playoffs1.95×Sports
Dave Franco4.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ilona Maher audience
TraitClusterScore
PatriotismCONSERVATISM1.25
Sports ActivityPOWER1.21
SustainabilityBALANCE1.18
Early Adopter MentalityPOWER1.17
Risk AppetiteTHRILL1.11
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Ilona Maher
CountryShare
United States54.5%
United Kingdom11.8%
Canada5.1%

See Ilona Maher audiences in other countries

More Rugby audiences in United States

Frequently asked questions

How many fans does Ilona Maher have in United States?

Ilona Maher has an estimated audience of 1,877,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Ilona Maher fans?

41.8% of Ilona Maher fans are female, 58.2% are male, with an average age of 36.0 years.

Which brands do Ilona Maher fans like most?

Ilona Maher fans show strongest brand affinity for Rugby sevens (125.68×), Six Nations Championship (53.62×), and Kia Sportage (24×) over the country average.

Where do Ilona Maher fans live in United States?

Ilona Maher fans in United States are most concentrated in California (reach 154,399), Texas (reach 123,684), and New York (reach 97,807). These three regions account for the largest share of the active audience.

What other brands do Ilona Maher fans also like?

Beyond Ilona Maher itself, the audience over-indexes on Six Nations Championship (53.62×), Kia Sportage (24×), National Rugby League (12.87×), and Honda HR-V (16.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ilona Maher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.