Rascasse Audience Intelligence

Ilona Maher Audience in United States

A data profile of the people who buy, follow and care about Ilona Maher in United States — modelled from more than twelve digital signal sources. Ilona Maher has an estimated audience of 2,257,629 people in United States.

#4among Rugby in United States#2258among Person in United States#1158in Sports

The average Ilona Maher fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rugby sevens, Six Nations Championship, Bath and Bodyworks, with strongest over-indexing on Rugby sevens (141.06× the country average).

Demographically, the Ilona Maher audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ilona Maher fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Rugby sevens.

Category: Sports · Type: Person · Subtype: Rugby

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ilona Maher profile in United States.

Audience size
2.3M
in United States
Gender
42.0%♀
58.0% male
Age
36.5
average years
Country rank
#12914
Person in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ilona Maher fans

42.0% are female, 58.0% are male, average age 36.5.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Ilona Maher audience in United States
MetricValue
Female42.0%
Male58.0%
Average age36.5
Estimated audience size2,257,629
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Ilona Maher audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Ilona Maher audience comes from United States.

Worldwide audience distribution share by country for Ilona Maher
CountryShare
United States52.4%
United Kingdom11.1%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ilona Maher audience in United States is strongest.

Fig. 05

Top regions by affinity

Ilona Maher fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K3.03×
02New Hampshire~10K1.41×
03Massachusetts~50K1.23×
04Maine~8K1.22×
05Connecticut~20K1.19×
06Utah~20K1.14×
07Pennsylvania~70K1.10×
08Montana~6K1.10×
09Iowa~20K1.07×
10Wisconsin~30K1.06×
11Idaho~10K1.06×
12Nebraska~10K1.06×
13Tennessee~40K1.05×
14Missouri~30K1.05×
15Colorado~30K1.05×
16Minnesota~30K1.05×
17Kentucky~20K1.03×
18West Virginia~9K1.03×
19Rhode Island~6K1.03×
20Oregon~20K1.01×
21Kansas~20K1.01×
22Ohio~60K1.00×
23Indiana~30K1.00×
24Oklahoma~20K1.00×
25Washington~40K0.96×
26Arkansas~10K0.96×
27Virginia~40K0.95×
28Illinois~60K0.94×
29North Carolina~50K0.94×
30New Jersey~50K0.94×
31Washington, District of Columbia~5K0.94×
32South Dakota~4K0.93×
33North Dakota~4K0.93×
34South Carolina~30K0.92×
35Delaware~5K0.91×
36Alabama~20K0.90×
37Michigan~40K0.89×
38New York~90K0.87×
39Maryland~30K0.87×
40Alaska~3K0.86×
41Louisiana~20K0.85×
42Mississippi~10K0.84×
43Georgia~50K0.79×
44New Mexico~7K0.77×
45Texas~100K0.75×
46Florida~100K0.75×
47Arizona~30K0.75×
48Hawaii~6K0.75×
49California~100K0.71×
50Nevada~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Ilona Maher, United States
0.66×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ilona Maher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ilona Maher audience
#·InterestCategoryAffinity×
01Rugby sevensSports141.06×
02Six Nations ChampionshipSports44.76×
03Paolo MaldiniSports20.00×
04KiltFashion & Accessoires19.65×
05CasemiroSports11.15×
06Bayer 04 LeverkusenSports10.56×
07Death Wish CoffeeFood & Beverages10.08×
08National Rugby LeagueSports9.53×
09Rugby World CupSports9.15×
10Bath and BodyworksShopping4.80×
11Olympic sportsSports3.34×
12Broadcasting of sports eventsMovies & TV2.53×
13High schoolBusiness & Career2.06×
14Scooby-DooMovies & TV2.00×
15House musicMusic & Radio1.84×
16Anime conventionLiterature1.73×
17PianoMusic & Radio1.65×
18NBA FinalsSports1.60×
19InnovationBusiness & Career1.54×
20Dog walkingPets & Animals1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ilona Maher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ilona Maher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Career OrientationPOWER1.22×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ilona Maher audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Pet OwnershipJOY0.85×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ilona Maher have in United States?

Ilona Maher has an estimated audience of 2,257,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ilona Maher fans?

42.0% of Ilona Maher fans are female, 58.0% are male, with an average age of 36.5 years.

03

Which brands do Ilona Maher fans like most?

Ilona Maher fans show strongest brand affinity for Rugby sevens (141.06×), Six Nations Championship (44.76×), and Bath and Bodyworks (4.8×) over the country average.

04

Where do Ilona Maher fans live in United States?

Ilona Maher fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ilona Maher fans also like?

Beyond Ilona Maher itself, the audience over-indexes on Six Nations Championship (44.76×), Bath and Bodyworks (4.8×), National Rugby League (9.53×), and Kilt (19.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rugby audiences in United States

See Ilona Maher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ilona Maher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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