Rugby sevens Audience in United States

Rugby sevens logo

Rugby sevens has an estimated audience of 1,360,234 people in United States. 41.6% are female, 58.4% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Ilona Maher, Irish Rugby Football Union, rugby, Rugby World Cup, Six Nations Championship.

The average Rugby sevens fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ilona Maher, Irish Rugby Football Union, rugby, with strongest over-indexing on Ilona Maher (141.06× the country average). Demographically, the Rugby sevens audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Rugby sevens fans

Demographic split for Rugby sevens audience in United States
MetricValue
Female41.6%
Male58.4%
Average age35.6
Estimated audience size1,360,234

Audience persona

The typical Rugby sevens fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Ilona Maher.

Top regions in United States

Top regions ranked by reach for Rugby sevens in United States
RegionReachAffinity
California200,3981.34×
New York101,4641.33×
Texas85,7730.73×
Florida70,8560.77×
Illinois44,6560.99×
Pennsylvania40,6520.89×
North Carolina38,6360.94×
Virginia38,5971.16×
Massachusetts38,1691.42×
Washington36,1051.32×
Ohio35,5860.85×
New Jersey35,5171.03×
Georgia34,8650.83×
Colorado30,4971.42×
Michigan26,7850.75×
Maryland25,4561.09×
Oregon24,3031.56×
Arizona22,1630.8×
Tennessee20,0230.73×
Minnesota19,8791.02×
Missouri19,7670.9×
Wisconsin17,7620.87×
Utah17,6981.45×
Indiana16,3500.66×
South Carolina15,3910.75×
Connecticut13,7111.01×
Nevada11,9930.91×
Kentucky11,9070.7×
Alabama10,7350.56×
Oklahoma10,3200.68×
Kansas10,2030.95×
Iowa10,0810.9×
Louisiana9,3470.53×
Washington, District of Columbia8,9302.18×
Hawaii7,7561.33×
Arkansas7,2780.65×
New Hampshire6,5941.23×
Idaho6,4530.95×
Maine6,3631.31×
Vermont4,8512.03×
Mississippi4,7790.43×
Rhode Island4,7531.1×
Nebraska4,6380.68×
New Mexico4,6140.68×
Montana4,1181.09×
West Virginia3,9450.62×
Alaska3,3741.16×
Delaware2,8110.75×
North Dakota2,7330.98×
South Dakota2,5160.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rugby sevens audience
BrandAffinityCategory
Ilona Maher141.06×Sports
Irish Rugby Football Union219.77×Sports
rugby25.58×Sports
Rugby World Cup39.65×Sports
Six Nations Championship62.12×Sports
Springboks115.26×Sports
England Rugby108.53×Sports
Din Tai Fung14.27×Food & Beverages
Cronulla-Sutherland Sharks143.78×Sports
National Rugby League18.35×Sports
All Blacks49.47×Sports
Hurricanes (rugby union)20×Sports
Fiji20.67×Travel & Leisure
Manny Machado29.46×Sports
Rugby School91.15×Business & Career
Brisbane Broncos80.09×Sports
P.O.D.19.53×Music & Radio
USA Rugby109.63×Sports
Islander17.07×Music & Radio
New Zealand Warriors106.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rugby sevens audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Sports ActivityPOWER1.11
TravellingTHRILL1.1
Design AffinityPREMIUM1.1
Urban LifestyleOPEN1.09
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Rugby sevens
CountryShare
United Kingdom19.6%
United States12.4%
France11.4%

See Rugby sevens audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rugby sevens have in United States?

Rugby sevens has an estimated audience of 1,360,234 people in United States, concentrated in California and New York.

What is the gender split and age of Rugby sevens fans?

41.6% of Rugby sevens fans are female, 58.4% are male, with an average age of 35.6 years.

Which brands do Rugby sevens fans like most?

Rugby sevens fans show strongest brand affinity for Ilona Maher (141.06×), Irish Rugby Football Union (219.77×), and rugby (25.58×) over the country average.

Where do Rugby sevens fans live in United States?

Rugby sevens fans in United States are most concentrated in California (reach 200,398), New York (reach 101,464), and Texas (reach 85,773). These three regions account for the largest share of the active audience.

What other brands do Rugby sevens fans also like?

Beyond Rugby sevens itself, the audience over-indexes on Irish Rugby Football Union (219.77×), rugby (25.58×), Rugby World Cup (39.65×), and Six Nations Championship (62.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rugby sevens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.