Rascasse Audience Intelligence

Rugby sevens Audience in United States

A data profile of the people who buy, follow and care about Rugby sevens in United States — modelled from more than twelve digital signal sources. Rugby sevens has an estimated audience of 1,360,234 people in United States.

#202among Sport in United States#7635among Topic in United States#1740in Sports

The average Rugby sevens fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ilona Maher, Irish Rugby Football Union, rugby, with strongest over-indexing on Ilona Maher (141.06× the country average).

Demographically, the Rugby sevens audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rugby sevens fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Ilona Maher.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rugby sevens profile in United States.

Audience size
1.4M
in United States
Gender
41.6%♀
58.4% male
Age
35.6
average years
Country rank
#19068
Topic in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rugby sevens fans

41.6% are female, 58.4% are male, average age 35.6.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Rugby sevens audience in United States
MetricValue
Female41.6%
Male58.4%
Average age35.6
Estimated audience size1,360,234
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Rugby sevens audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Rugby sevens audience comes from United States.

Worldwide audience distribution share by country for Rugby sevens
CountryShare
United Kingdom19.6%
United States12.4%
France11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rugby sevens audience in United States is strongest.

Fig. 05

Top regions by affinity

Rugby sevens fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.73×
02California~300K1.68×
03Vermont~3K1.45×
04Oregon~20K1.40×
05Washington~40K1.34×
06Massachusetts~30K1.29×
07Utah~20K1.29×
08Colorado~30K1.26×
09New York~90K1.25×
10Hawaii~7K1.23×
11Alaska~3K1.17×
12Maine~6K1.13×
13New Hampshire~6K1.11×
14Montana~4K1.08×
15Virginia~40K1.07×
16Rhode Island~5K1.06×
17North Dakota~3K1.06×
18Maryland~20K1.04×
19New Jersey~40K1.03×
20South Dakota~3K1.01×
21Connecticut~10K1.00×
22Idaho~7K1.00×
23Nevada~10K0.98×
24Minnesota~20K0.97×
25Kansas~10K0.95×
26Delaware~4K0.94×
27Iowa~10K0.93×
28Illinois~40K0.92×
29West Virginia~6K0.92×
30Missouri~20K0.89×
31Nebraska~6K0.89×
32North Carolina~40K0.88×
33Wisconsin~20K0.88×
34New Mexico~6K0.88×
35Pennsylvania~40K0.86×
36Arkansas~10K0.85×
37Mississippi~9K0.84×
38Arizona~20K0.83×
39Ohio~30K0.82×
40South Carolina~20K0.82×
41Kentucky~10K0.82×
42Oklahoma~10K0.82×
43Georgia~30K0.81×
44Tennessee~20K0.79×
45Michigan~30K0.77×
46Louisiana~10K0.77×
47Florida~70K0.76×
48Alabama~10K0.76×
49Indiana~20K0.75×
50Texas~80K0.71×
Fig. 06

Affinity by region

Affinity by region — Rugby sevens, United States
0.71×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rugby sevens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rugby sevens audience
#·InterestCategoryAffinity×
01Irish Rugby Football UnionSports219.77×
02Cronulla-Sutherland SharksSports143.78×
03Ilona MaherSports141.06×
04SpringboksSports115.26×
05USA RugbySports109.63×
06England RugbySports108.53×
07New Zealand WarriorsSports106.98×
08Rugby SchoolBusiness & Career91.15×
09Brisbane BroncosSports80.09×
10Six Nations ChampionshipSports62.12×
11All BlacksSports49.47×
12Rugby World CupSports39.65×
13Manny MachadoSports29.46×
14rugbySports25.58×
15FijiTravel & Leisure20.67×
16Hurricanes (rugby union)Sports20.00×
17P.O.D.Music & Radio19.53×
18National Rugby LeagueSports18.35×
19IslanderMusic & Radio17.07×
20Din Tai FungFood & Beverages14.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rugby sevens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rugby sevens audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Sports ActivityPOWER1.41×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rugby sevens audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.90×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rugby sevens have in United States?

Rugby sevens has an estimated audience of 1,360,234 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rugby sevens fans?

41.6% of Rugby sevens fans are female, 58.4% are male, with an average age of 35.6 years.

03

Which brands do Rugby sevens fans like most?

Rugby sevens fans show strongest brand affinity for Ilona Maher (141.06×), Irish Rugby Football Union (219.77×), and rugby (25.58×) over the country average.

04

Where do Rugby sevens fans live in United States?

Rugby sevens fans in United States are most concentrated in California (reach ~300K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rugby sevens fans also like?

Beyond Rugby sevens itself, the audience over-indexes on Irish Rugby Football Union (219.77×), rugby (25.58×), Rugby World Cup (39.65×), and Six Nations Championship (62.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Rugby sevens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rugby sevens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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