Fiji Audience in United States
Fiji has an estimated audience of 3,135,650 people in United States. 55.7% are female, 44.3% are male, average age 41.1. Top regions: California, Texas, Florida.
The average Fiji fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Fiji audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Fiji fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.1 |
| Estimated audience size | 3,135,650 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 511,915 | 1.48× |
| Texas | 284,756 | 1.06× |
| Florida | 206,100 | 0.97× |
| New York | 184,710 | 1.05× |
| Illinois | 101,279 | 0.97× |
| Georgia | 95,439 | 0.99× |
| Pennsylvania | 93,452 | 0.89× |
| Washington | 89,980 | 1.43× |
| North Carolina | 86,085 | 0.91× |
| Ohio | 84,108 | 0.87× |
| Virginia | 82,021 | 1.07× |
| New Jersey | 80,233 | 1.01× |
| Michigan | 72,925 | 0.89× |
| Massachusetts | 72,506 | 1.17× |
| Arizona | 66,543 | 1.04× |
| Maryland | 57,786 | 1.07× |
| Colorado | 55,965 | 1.13× |
| Tennessee | 54,394 | 0.86× |
| Missouri | 47,100 | 0.93× |
| Indiana | 46,407 | 0.81× |
| Oregon | 45,382 | 1.26× |
| Minnesota | 44,646 | 0.99× |
| Wisconsin | 42,555 | 0.9× |
| South Carolina | 39,451 | 0.84× |
| Hawaii | 37,708 | 2.8× |
| Utah | 35,850 | 1.28× |
| Louisiana | 32,650 | 0.81× |
| Nevada | 32,270 | 1.06× |
| Alabama | 31,282 | 0.71× |
| Kentucky | 30,872 | 0.79× |
| Connecticut | 30,451 | 0.97× |
| Oklahoma | 29,367 | 0.84× |
| Iowa | 22,801 | 0.88× |
| Kansas | 22,612 | 0.92× |
| Arkansas | 20,747 | 0.8× |
| Mississippi | 17,454 | 0.68× |
| Idaho | 17,429 | 1.11× |
| Washington, District of Columbia | 12,986 | 1.38× |
| Nebraska | 12,711 | 0.81× |
| New Mexico | 11,993 | 0.76× |
| New Hampshire | 11,371 | 0.92× |
| Maine | 9,682 | 0.86× |
| West Virginia | 9,678 | 0.66× |
| Montana | 8,993 | 1.03× |
| Alaska | 8,898 | 1.33× |
| Rhode Island | 8,780 | 0.88× |
| Delaware | 6,878 | 0.8× |
| South Dakota | 5,838 | 0.81× |
| North Dakota | 5,408 | 0.84× |
| Vermont | 4,794 | 0.87× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Travelling | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.25 |
| Risk Appetite | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Australia | 11.4% |
| India | 6.0% |
See Fiji audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.