Rascasse Audience Intelligence

Fiji Audience in United States

A data profile of the people who buy, follow and care about Fiji in United States — modelled from more than twelve digital signal sources. Fiji has an estimated audience of 3,135,650 people in United States.

#98among Country in United States#725among POI in United States#802in Travel & Leisure

The average Fiji fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiji profile in United States.

Audience size
3.1M
in United States
Gender
55.7%♀
44.3% male
Age
41.1
average years
Country rank
#9923
POI in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiji fans

55.7% are female, 44.3% are male, average age 41.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Fiji audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.1
Estimated audience size3,135,650
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Fiji audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Fiji audience comes from United States.

Worldwide audience distribution share by country for Fiji
CountryShare
United States23.8%
Australia11.4%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiji audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiji fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K4.02×
02Alaska~10K1.51×
03Washington~90K1.39×
04California~500K1.38×
05Utah~40K1.36×
06Washington, District of Columbia~10K1.22×
07Oregon~40K1.21×
08Idaho~20K1.12×
09Massachusetts~70K1.09×
10Montana~9K1.06×
11Colorado~50K1.05×
12Nevada~30K1.05×
13Texas~300K1.03×
14Virginia~80K1.00×
15Maryland~50K0.99×
16Minnesota~40K0.98×
17Arizona~60K0.97×
18New York~200K0.96×
19North Dakota~6K0.96×
20New Jersey~70K0.94×
21Connecticut~30K0.94×
22Georgia~90K0.93×
23New Hampshire~10K0.92×
24Kansas~20K0.90×
25Rhode Island~9K0.90×
26Vermont~5K0.90×
27Florida~200K0.89×
28Illinois~90K0.89×
29Missouri~50K0.89×
30Wisconsin~40K0.88×
31Iowa~20K0.88×
32South Dakota~6K0.88×
33North Carolina~80K0.87×
34Pennsylvania~90K0.86×
35Maine~10K0.86×
36Michigan~70K0.84×
37South Carolina~40K0.84×
38Oklahoma~30K0.84×
39Nebraska~10K0.84×
40Louisiana~30K0.82×
41Ohio~80K0.81×
42Indiana~50K0.81×
43Arkansas~20K0.81×
44Tennessee~50K0.80×
45Delaware~7K0.80×
46New Mexico~10K0.77×
47Kentucky~30K0.76×
48Alabama~30K0.71×
49Mississippi~20K0.68×
50West Virginia~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Fiji, United States
0.68×1.00×4.02×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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