Fiji Audience in Germany
Fiji has an estimated audience of 228,200 people in Germany. 60.1% are female, 39.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crystal Palace F.C., Sunderland A.F.C., Stoke City F.C., Highlanders (rugby union), Middlesbrough F.C..
The average Fiji fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crystal Palace F.C., Sunderland A.F.C., Stoke City F.C., with strongest over-indexing on Crystal Palace F.C. (141.47× the country average). Demographically, the Fiji audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Fiji fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.0 |
| Estimated audience size | 228,200 |
Audience persona
The typical Fiji fan in Germany is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Crystal Palace F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,899 | 1.12× |
| Bayern | 41,554 | 1.13× |
| Baden-Württemberg | 36,858 | 1.18× |
| Niedersachsen | 23,532 | 1.06× |
| Hessen | 18,264 | 1.05× |
| Rheinland-Pfalz | 11,148 | 0.98× |
| Sachsen | 10,672 | 0.95× |
| Berlin | 10,385 | 1.02× |
| Schleswig-Holstein | 8,414 | 1.03× |
| Brandenburg | 6,517 | 0.92× |
| Hamburg | 5,824 | 1.13× |
| Thüringen | 5,104 | 0.88× |
| Sachsen-Anhalt | 5,058 | 0.86× |
| Mecklenburg-Vorpommern | 3,818 | 0.88× |
| Saarland | 2,314 | 0.83× |
| Bremen | 1,939 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal Palace F.C. | 141.47× | Sports |
| Sunderland A.F.C. | 136.49× | Sports |
| Stoke City F.C. | 162.79× | Sports |
| Highlanders (rugby union) | 179.36× | Sports |
| Middlesbrough F.C. | 147.76× | Sports |
| Michael Olise | 48.07× | Sports |
| Wolverhampton Wanderers F.C. | 116.8× | Sports |
| College soccer | 102.82× | Sports |
| New Caledonia | 126.57× | Travel & Leisure |
| Bijou Brigitte | 45.19× | Fashion & Accessoires |
| FIFA Club World Cup | 30.95× | Sports |
| Newcastle United F.C. | 37.35× | Sports |
| Crusaders (rugby union) | 161.65× | Sports |
| AFC Champions League | 168.14× | Sports |
| Rugby sevens | 73.93× | Sports |
| Luka Modrić | 35.8× | Sports |
| Purelei | 16.12× | Fashion & Accessoires |
| West Ham United F.C. | 34.58× | Sports |
| Longchamp | 22.91× | Fashion & Accessoires |
| Bora Bora | 32.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.37 |
| Spirituality | BALANCE | 1.36 |
| Price Sensitivity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Australia | 11.4% |
| India | 6.0% |
See Fiji audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Fiji have in Germany?
Fiji has an estimated audience of 228,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiji fans?
60.1% of Fiji fans are female, 39.9% are male, with an average age of 39.0 years.
Which brands do Fiji fans like most?
Fiji fans show strongest brand affinity for Crystal Palace F.C. (141.47×), Sunderland A.F.C. (136.49×), and Stoke City F.C. (162.79×) over the country average.
Where do Fiji fans live in Germany?
Fiji fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,899), Bayern (reach 41,554), and Baden-Württemberg (reach 36,858). These three regions account for the largest share of the active audience.
What other brands do Fiji fans also like?
Beyond Fiji itself, the audience over-indexes on Sunderland A.F.C. (136.49×), Stoke City F.C. (162.79×), Highlanders (rugby union) (179.36×), and Middlesbrough F.C. (147.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.