Rascasse Audience Intelligence

Stoke City F.C. Audience in Germany

A data profile of the people who buy, follow and care about Stoke City F.C. in Germany — modelled from more than twelve digital signal sources. Stoke City F.C. has an estimated audience of 283,732 people in Germany.

#458among Soccer in Germany#300among Team in Germany#1450in Sports

The average Stoke City F.C. fan in Germany is 30.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, FC Bayern Munich, Manuel Neuer, with strongest over-indexing on Borussia Dortmund (3.64× the country average).

Demographically, the Stoke City F.C. audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stoke City F.C. fan in Germany is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stoke City F.C. profile in Germany.

Audience size
284K
in Germany
Gender
25.5%♀
74.5% male
Age
30.8
average years
Country rank
#18058
Team in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stoke City F.C. fans

25.5% are female, 74.5% are male, average age 30.8.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Stoke City F.C. audience in Germany
MetricValue
Female25.5%
Male74.5%
Average age30.8
Estimated audience size283,732
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Stoke City F.C. audience in Germany
Age bracketShare%
16-1943%
20-2924%
30-3913%
40-4913%
50+7%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Stoke City F.C. audience comes from Germany.

Worldwide audience distribution share by country for Stoke City F.C.
CountryShare
United Kingdom25.7%
United States8.6%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stoke City F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stoke City F.C. fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.37×
02Niedersachsen~30K1.22×
03Bremen~3K1.20×
04Hessen~30K1.18×
05Nordrhein-Westfalen~70K1.09×
06Bayern~50K1.08×
07Schleswig-Holstein~10K1.08×
08Berlin~10K1.05×
09Baden-Württemberg~40K1.01×
10Rheinland-Pfalz~10K0.95×
11Saarland~3K0.94×
12Sachsen-Anhalt~6K0.87×
13Mecklenburg-Vorpommern~5K0.84×
14Brandenburg~7K0.81×
15Thüringen~6K0.81×
16Sachsen~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Stoke City F.C., Germany
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stoke City F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stoke City F.C. audience
#·InterestCategoryAffinity×
01Jürgen KloppSports6.91×
02Frauen-BundesligaSports6.25×
03Manuel NeuerSports6.02×
04FC St. PauliSports5.44×
05Hannover 96Sports5.30×
06Hertha BSCSports5.07×
07Borussia MönchengladbachSports5.05×
08Hamburger SVSports4.59×
091. FC KölnSports4.29×
10FC Schalke 04Sports3.77×
11Eintracht FrankfurtSports3.74×
12Borussia DortmundSports3.64×
13VfB StuttgartSports3.57×
14SV Werder BremenSports3.45×
15TransfermarktSports3.27×
16FC Bayern MunichSports2.85×
172. BundesligaSports2.83×
18FIFA World CupSports2.73×
19BundesligaSports2.16×
20dB’sMusic & Radio1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stoke City F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stoke City F.C. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.42×
Design AffinityPREMIUM1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stoke City F.C. audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.26×
IndulgenceJOY0.37×
PatriotismCONSERVATISM0.38×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stoke City F.C. have in Germany?

Stoke City F.C. has an estimated audience of 283,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stoke City F.C. fans?

25.5% of Stoke City F.C. fans are female, 74.5% are male, with an average age of 30.8 years.

03

Which brands do Stoke City F.C. fans like most?

Stoke City F.C. fans show strongest brand affinity for Borussia Dortmund (3.64×), FC Bayern Munich (2.85×), and Manuel Neuer (6.02×) over the country average.

04

Where do Stoke City F.C. fans live in Germany?

Stoke City F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Stoke City F.C. fans also like?

Beyond Stoke City F.C. itself, the audience over-indexes on FC Bayern Munich (2.85×), Manuel Neuer (6.02×), FIFA World Cup (2.73×), and Borussia Mönchengladbach (5.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Stoke City F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stoke City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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