West Ham United F.C. Audience in Germany
West Ham United F.C. has an estimated audience of 627,535 people in Germany. 29.4% are female, 70.6% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, AFC Bournemouth, Kaká, Bolton Wanderers F.C., Paris Saint-Germain Féminines.
The average West Ham United F.C. fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, AFC Bournemouth, Kaká, with strongest over-indexing on Rossmann (4.59× the country average). Demographically, the West Ham United F.C. audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of West Ham United F.C. fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 29.2 |
| Estimated audience size | 627,535 |
Audience persona
The typical West Ham United F.C. fan in Germany is more male, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,260 | 1.28× |
| Bayern | 92,358 | 0.92× |
| Niedersachsen | 81,954 | 1.34× |
| Baden-Württemberg | 78,339 | 0.91× |
| Hessen | 43,235 | 0.9× |
| Sachsen | 28,044 | 0.91× |
| Berlin | 25,445 | 0.91× |
| Schleswig-Holstein | 22,120 | 0.98× |
| Rheinland-Pfalz | 18,243 | 0.58× |
| Brandenburg | 18,048 | 0.93× |
| Hamburg | 16,008 | 1.13× |
| Sachsen-Anhalt | 13,429 | 0.83× |
| Thüringen | 13,351 | 0.83× |
| Mecklenburg-Vorpommern | 10,306 | 0.86× |
| Bremen | 10,034 | 1.87× |
| Saarland | 6,244 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 4.59× | Shopping |
| AFC Bournemouth | 36.92× | Sports |
| Kaká | 20.37× | Sports |
| Bolton Wanderers F.C. | 25.35× | Sports |
| Paris Saint-Germain Féminines | 10.23× | Sports |
| Borussia Dortmund | 2.19× | Sports |
| Vincent Kompany | 8.53× | Sports |
| Marc-André ter Stegen | 10.94× | Sports |
| Real Madrid C.F. | 3.37× | Sports |
| Transfermarkt | 3.47× | Sports |
| Arsenal F.C. | 5.97× | Sports |
| FIFA World Cup | 2.49× | Sports |
| Lieferando.de | 2.74× | Food & Beverages |
| Harry Kane | 5.6× | Sports |
| Western Union | 4.33× | Business & Career |
| UEFA Champions League | 2.26× | Sports |
| SV Werder Bremen | 2.5× | Sports |
| Antoine Griezmann | 22.39× | Sports |
| Edeka | 2.17× | Shopping |
| Hannover 96 | 4.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Risk Appetite | THRILL | 1.3 |
| Career Orientation | POWER | 1.21 |
| Spirituality | BALANCE | 1.2 |
| Travelling | THRILL | 1.2 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 11.3% |
| Germany | 8.6% |
See West Ham United F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does West Ham United F.C. have in Germany?
West Ham United F.C. has an estimated audience of 627,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of West Ham United F.C. fans?
29.4% of West Ham United F.C. fans are female, 70.6% are male, with an average age of 29.2 years.
Which brands do West Ham United F.C. fans like most?
West Ham United F.C. fans show strongest brand affinity for Rossmann (4.59×), AFC Bournemouth (36.92×), and Kaká (20.37×) over the country average.
Where do West Ham United F.C. fans live in Germany?
West Ham United F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,260), Bayern (reach 92,358), and Niedersachsen (reach 81,954). These three regions account for the largest share of the active audience.
What other brands do West Ham United F.C. fans also like?
Beyond West Ham United F.C. itself, the audience over-indexes on AFC Bournemouth (36.92×), Kaká (20.37×), Bolton Wanderers F.C. (25.35×), and Paris Saint-Germain Féminines (10.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.