Rascasse Audience Intelligence

West Ham United F.C. Audience in Germany

Name: West Ham United F.C. — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about West Ham United F.C. in Germany — modelled from more than twelve digital signal sources. West Ham United F.C. has an estimated audience of 718,175 people in Germany.

#220among Soccer in Germany #113among Team in Germany #671in Sports

The average West Ham United F.C. fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AFC Bournemouth, Rossmann, Kaká, with strongest over-indexing on AFC Bournemouth (36.92× the country average).

Demographically, the West Ham United F.C. audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical West Ham United F.C. fan in Germany is more male, around 29.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for AFC Bournemouth.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Ham United F.C. profile in Germany.

Audience size

718K

in Germany

Gender

29.4%♀

70.6% male

Age

29.2

average years

Country rank

#8665

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of West Ham United F.C. fans

29.4% are female, 70.6% are male, average age 29.2.

Fig. 02

Gender split

29.4%

Female

70.6%

Male

Demographic split for West Ham United F.C. audience in Germany
Metric	Value
Female	29.4%
Male	70.6%
Average age	29.2
Estimated audience size	718,175

Fig. 03

Age distribution

Age distribution of the West Ham United F.C. audience in Germany
Age bracket	Share	%
16-19		50%
20-29		20%
30-39		14%
40-49		11%
50+		5%

Fig. 04

Worldwide distribution

9.2%

of the worldwide West Ham United F.C. audience comes from Germany.

Worldwide audience distribution share by country for West Ham United F.C.
Country	Share
United Kingdom	26.3%
United States	10.7%
Germany	9.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Ham United F.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

West Ham United F.C. fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~9K	1.67×
02	Niedersachsen	~70K	1.23×
03	Nordrhein-Westfalen	~200K	1.20×
04	Hamburg	~20K	1.18×
05	Schleswig-Holstein	~20K	1.03×
06	Brandenburg	~20K	0.96×
07	Baden-Württemberg	~80K	0.93×
08	Berlin	~30K	0.92×
09	Hessen	~40K	0.91×
10	Bayern	~90K	0.90×
11	Sachsen	~30K	0.90×
12	Mecklenburg-Vorpommern	~10K	0.89×
13	Saarland	~7K	0.88×
14	Sachsen-Anhalt	~10K	0.87×
15	Thüringen	~10K	0.84×
16	Rheinland-Pfalz	~30K	0.81×

Affinity by region — West Ham United F.C., Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Ham United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Ham United F.C. audience
#	Interest	Category	×
01	AFC Bournemouth	Sports	36.92×
02	Bolton Wanderers F.C.	Sports	25.35×
03	Antoine Griezmann	Sports	22.39×
04	Kaká	Sports	20.37×
05	Marc-André ter Stegen	Sports	10.94×
06	Paris Saint-Germain Féminines	Sports	10.23×
07	Vincent Kompany	Sports	8.53×
08	Arsenal F.C.	Sports	5.97×
09	Harry Kane	Sports	5.60×
10	Rossmann	Shopping	4.59×
11	Thomas Müller	Sports	4.36×
12	Western Union	Business & Career	4.33×
13	Transfermarkt	Sports	3.47×
14	Real Madrid C.F.	Sports	3.37×
15	Lieferando.de	Food & Beverages	2.74×
16	SV Werder Bremen	Sports	2.50×
17	FIFA World Cup	Sports	2.49×
18	UEFA Champions League	Sports	2.26×
19	Borussia Dortmund	Sports	2.19×
20	FC Bayern Munich	Sports	1.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Ham United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by West Ham United F.C. audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.33×
Price Sensitivity	PREMIUM	1.27×
Risk Appetite	THRILL	1.20×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by West Ham United F.C. audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.86×
Indulgence	JOY	0.89×
Spirituality	BALANCE	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does West Ham United F.C. have in Germany?

West Ham United F.C. has an estimated audience of 718,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of West Ham United F.C. fans?

29.4% of West Ham United F.C. fans are female, 70.6% are male, with an average age of 29.2 years.

Which brands do West Ham United F.C. fans like most?

West Ham United F.C. fans show strongest brand affinity for AFC Bournemouth (36.92×), Rossmann (4.59×), and Kaká (20.37×) over the country average.

Where do West Ham United F.C. fans live in Germany?

West Ham United F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do West Ham United F.C. fans also like?

Beyond West Ham United F.C. itself, the audience over-indexes on Rossmann (4.59×), Kaká (20.37×), Bolton Wanderers F.C. (25.35×), and Paris Saint-Germain Féminines (10.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See West Ham United F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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