West Ham United F.C. Fan Demographics in United Kingdom

The average West Ham United F.C. fan in United Kingdom is 40.4 years old, more male, and lives primarily in East of England.

By number of fans, West Ham United F.C. ranks #5 among the 23 The Championship teams in United Kingdom — 1.8× the group median.

Its fans are 0.7 years younger than the group average of 41.1.

Women make up 27.0% of the fan base, 1.3 percentage points fewer than the group average.

Compared with the other 22 The Championship teams, West Ham United F.C. fans stand out for their interest in Atlético Madrid and Halifax (United Kingdom bank).

In Q3/2026, search interest was +41.9% on the same quarter a year earlier; the median across the group was +15.2%.

Most fans live in East of England, Greater London, South East.

Top affinities include France Football, Cardiff City F.C., Bristol City F.C., with strongest over-indexing on France Football (27.5× the country average).

Demographically, the West Ham United F.C. audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

The typical West Ham United F.C. fan in United Kingdom is more male, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for France Football.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method