Kaká Audience in Germany
Kaká has an estimated audience of 577,119 people in Germany. 23.6% are female, 76.4% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: The Journey (1959 film), Preacher (comics), Fabriano, Zakopane, Home construction.
The average Kaká fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include The Journey (1959 film), Preacher (comics), Fabriano, with strongest over-indexing on The Journey (1959 film) (38.47× the country average). Demographically, the Kaká audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Kaká fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 29.2 |
| Estimated audience size | 577,119 |
Audience persona
The typical Kaká fan in Germany is more male, around 29.2 years old, with strong Risk Appetite tendencies and a notable affinity for The Journey (1959 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,993 | 1.54× |
| Baden-Württemberg | 96,418 | 1.22× |
| Bayern | 95,647 | 1.03× |
| Niedersachsen | 61,141 | 1.09× |
| Hessen | 52,187 | 1.19× |
| Rheinland-Pfalz | 35,972 | 1.24× |
| Berlin | 24,532 | 0.95× |
| Schleswig-Holstein | 20,418 | 0.99× |
| Sachsen | 15,280 | 0.54× |
| Brandenburg | 13,795 | 0.77× |
| Hamburg | 13,706 | 1.05× |
| Saarland | 8,676 | 1.22× |
| Thüringen | 8,396 | 0.57× |
| Sachsen-Anhalt | 7,976 | 0.53× |
| Bremen | 7,111 | 1.44× |
| Mecklenburg-Vorpommern | 6,746 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Journey (1959 film) | 38.47× | Movies & TV |
| Preacher (comics) | 17.11× | Literature |
| Fabriano | 44.93× | Travel & Leisure |
| Zakopane | 29.94× | Travel & Leisure |
| Home construction | 2× | Home & Garden |
| Progressive rock | 2.94× | Music & Radio |
| Litter box | 2.3× | Pets & Animals |
| Matala, Crete | 14.13× | Travel & Leisure |
| Jarlsberg | 44.38× | Food & Beverages |
| CAC 40 | 2.04× | Business & Career |
| Cocktail | 1.63× | Food & Beverages |
| Hog Hunting | 6.55× | Sports |
| Buying a House | 8.02× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Buddy – The Buddy Holly Story | 5.84× | Music & Radio |
| Handmade Gifts | 2.36× | Kids & Family |
| Hudson, New York | 6.42× | Travel & Leisure |
| santa eulalia | 17.03× | Travel & Leisure |
| VfL Wolfsburg | 1.78× | Sports |
| Weimar Republic | 5.34× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.4 |
| Early Adopter Mentality | POWER | 1.35 |
| Spirituality | BALANCE | 1.33 |
| Patriotism | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.24 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.4% |
| India | 7.2% |
| United States | 6.1% |
See Kaká audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kaká have in Germany?
Kaká has an estimated audience of 577,119 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kaká fans?
23.6% of Kaká fans are female, 76.4% are male, with an average age of 29.2 years.
Which brands do Kaká fans like most?
Kaká fans show strongest brand affinity for The Journey (1959 film) (38.47×), Preacher (comics) (17.11×), and Fabriano (44.93×) over the country average.
Where do Kaká fans live in Germany?
Kaká fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,993), Baden-Württemberg (reach 96,418), and Bayern (reach 95,647). These three regions account for the largest share of the active audience.
What other brands do Kaká fans also like?
Beyond Kaká itself, the audience over-indexes on Preacher (comics) (17.11×), Fabriano (44.93×), Zakopane (29.94×), and Home construction (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaká. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.