Kaká Audience in Germany
A data profile of the people who buy, follow and care about Kaká in Germany — modelled from more than twelve digital signal sources. Kaká has an estimated audience of 590,171 people in Germany.
The average Kaká fan in Germany is 29.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Bastian Schweinsteiger, Nina Simone, Gerard Piqué, with strongest over-indexing on Bastian Schweinsteiger (39.42× the country average).
Demographically, the Kaká audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Risk Appetite, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kaká fan in Germany is more male, around 29.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bastian Schweinsteiger.
At a glance
The key figures that characterise the Kaká profile in Germany.
Search interest · 12-month trend
Demographics of Kaká fans
23.6% are female, 76.4% are male, average age 29.2.
Gender split
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 29.2 |
| Estimated audience size | 590,171 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 22% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Kaká audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 23.1% |
| India | 7.3% |
| United States | 6.1% |
Geography
Where the Kaká audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~7K | 1.49× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.48× | |
| 03 | Saarland | ~9K | 1.29× | |
| 04 | Rheinland-Pfalz | ~40K | 1.24× | |
| 05 | Baden-Württemberg | ~90K | 1.18× | |
| 06 | Hessen | ~50K | 1.16× | |
| 07 | Niedersachsen | ~60K | 1.07× | |
| 08 | Hamburg | ~10K | 1.02× | |
| 09 | Bayern | ~90K | 0.99× | |
| 10 | Schleswig-Holstein | ~20K | 0.98× | |
| 11 | Berlin | ~20K | 0.91× | |
| 12 | Brandenburg | ~10K | 0.78× | |
| 13 | Mecklenburg-Vorpommern | ~7K | 0.65× | |
| 14 | Thüringen | ~9K | 0.64× | |
| 15 | Sachsen-Anhalt | ~9K | 0.58× | |
| 16 | Sachsen | ~20K | 0.57× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kaká audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gerard Piqué | Sports | 68.79× | ||
| 02 | Nina Simone | Music & Radio | 67.51× | ||
| 03 | Iker Casillas | Sports | 57.60× | ||
| 04 | Romelu Lukaku | Sports | 55.46× | ||
| 05 | Xavi | Sports | 55.22× | ||
| 06 | Bastian Schweinsteiger | Sports | 39.42× | ||
| 07 | Wayne Rooney | Sports | 38.88× | ||
| 08 | Zinedine Zidane | Sports | 31.05× | ||
| 09 | Ronaldinho | Sports | 24.92× | ||
| 10 | West Ham United F.C. | Sports | 20.37× | ||
| 11 | Lothar Matthäus | Sports | 14.75× | ||
| 12 | 1. FC Union Berlin | Sports | 11.16× | ||
| 13 | Frauen-Bundesliga | Sports | 9.18× | ||
| 14 | VfL Bochum | Sports | 9.13× | ||
| 15 | Paris Saint-Germain | Sports | 9.01× | ||
| 16 | SC Freiburg | Sports | 7.53× | ||
| 17 | RB Leipzig | Sports | 7.23× | ||
| 18 | Borussia Mönchengladbach | Sports | 6.30× | ||
| 19 | VfB Stuttgart | Sports | 5.15× | ||
| 20 | Borussia Dortmund | Sports | 3.61× |
Personality of the Kaká audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.14× | |
| Spirituality | BALANCE | 1.65× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.44× | |
| Pet Ownership | JOY | 0.50× | |
| Creativity | OPEN | 0.64× |
Frequently asked questions
How many fans does Kaká have in Germany?
Kaká has an estimated audience of 590,171 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kaká fans?
23.6% of Kaká fans are female, 76.4% are male, with an average age of 29.2 years.
Which brands do Kaká fans like most?
Kaká fans show strongest brand affinity for Bastian Schweinsteiger (39.42×), Nina Simone (67.51×), and Gerard Piqué (68.79×) over the country average.
Where do Kaká fans live in Germany?
Kaká fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Kaká fans also like?
Beyond Kaká itself, the audience over-indexes on Nina Simone (67.51×), Gerard Piqué (68.79×), Zinedine Zidane (31.05×), and Ronaldinho (24.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- UEFA Champions League (19,101,805)
See Kaká audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kaká. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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