Kaká Audience in United States

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Kaká has an estimated audience of 726,257 people in United States. 33.8% are female, 66.2% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Mackenzie Foy, Tezz, Dental hygienist, Penn & Teller.

The average Kaká fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Mackenzie Foy, Tezz, with strongest over-indexing on The Devil's Rejects (93.41× the country average). Demographically, the Kaká audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Kaká fans

Demographic split for Kaká audience in United States
MetricValue
Female33.8%
Male66.2%
Average age29.1
Estimated audience size726,257

Audience persona

The typical Kaká fan in United States is more male, around 29.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Kaká in United States
RegionReachAffinity
California160,7072.01×
Texas124,1751.99×
Florida104,1362.12×
New York67,7201.67×
New Jersey34,7321.88×
Illinois34,4871.43×
Georgia32,0081.43×
North Carolina28,7881.32×
Virginia27,4031.55×
Massachusetts21,0561.47×
Maryland20,9731.68×
Pennsylvania20,6350.84×
Arizona17,6391.19×
Washington16,4041.13×
Ohio15,6300.7×
Michigan13,8340.73×
Tennessee13,7050.94×
Indiana13,4951.02×
Colorado10,5830.92×
Connecticut9,6121.32×
South Carolina9,4940.87×
Nevada9,4481.35×
Minnesota9,2050.88×
Missouri8,1120.69×
Oregon8,0250.96×
Alabama7,6400.75×
Louisiana7,4220.79×
Utah7,3621.13×
Wisconsin7,2350.66×
Kentucky6,6890.73×
Oklahoma6,6550.83×
Kansas6,0161.05×
Arkansas4,7400.79×
Mississippi4,5500.76×
Iowa4,3250.72×
Washington, District of Columbia3,7471.72×
Nebraska3,1180.86×
New Mexico2,9500.81×
Hawaii2,4910.8×
Rhode Island2,2900.99×
Idaho2,0840.57×
New Hampshire1,8150.63×
Delaware1,7710.88×
Maine1,3970.54×
West Virginia1,3240.39×
South Dakota7540.45×
Alaska7280.47×
North Dakota6780.45×
Vermont6030.47×
Montana5410.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaká audience
BrandAffinityCategory
The Devil's Rejects93.41×Movies & TV
Mackenzie Foy48.32×Fashion & Accessoires
Tezz38.95×Movies & TV
Dental hygienist30.43×Health
Penn & Teller32.46×Movies & TV
Stop Bullying57.07×Politics & Society
Yoga Journal58.14×Sports
Nationality6.53×Politics & Society
Bully (2011 film)20×Movies & TV
The Journey (1959 film)51.96×Movies & TV
Home construction3.85×Home & Garden
Hebe16.79×Home & Garden
Warminster Township, Bucks County, Pennsylvania76.36×Travel & Leisure
Filmweb58.8×Movies & TV
Elsword27.63×Games
Pro-Ject6.12×Music & Radio
Gettysburg College41.79×Business & Career
Snow White (Fables)13.76×Literature
Buying and Selling Real Estate10.23×Home & Garden
Emperor Entertainment Group14.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaká audience
TraitClusterScore
Luxury OrientationPREMIUM1.36
TravellingTHRILL1.32
MindfulnessBALANCE1.28
Early Adopter MentalityPOWER1.27
LGBTQ+ IdentityOPEN1.25
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Kaká
CountryShare
Brazil18.4%
India7.2%
United States6.1%

See Kaká audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Kaká have in United States?

Kaká has an estimated audience of 726,257 people in United States, concentrated in California and Texas.

What is the gender split and age of Kaká fans?

33.8% of Kaká fans are female, 66.2% are male, with an average age of 29.1 years.

Which brands do Kaká fans like most?

Kaká fans show strongest brand affinity for The Devil's Rejects (93.41×), Mackenzie Foy (48.32×), and Tezz (38.95×) over the country average.

Where do Kaká fans live in United States?

Kaká fans in United States are most concentrated in California (reach 160,707), Texas (reach 124,175), and Florida (reach 104,136). These three regions account for the largest share of the active audience.

What other brands do Kaká fans also like?

Beyond Kaká itself, the audience over-indexes on Mackenzie Foy (48.32×), Tezz (38.95×), Dental hygienist (30.43×), and Penn & Teller (32.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaká. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.