Rascasse Audience Intelligence

Kaká Audience in United States

A data profile of the people who buy, follow and care about Kaká in United States — modelled from more than twelve digital signal sources. Kaká has an estimated audience of 810,044 people in United States.

#196among Soccer in United States#6280among Person in United States#2532in Sports

The average Kaká fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casemiro, Ronaldinho, Thierry Henry, with strongest over-indexing on Casemiro (426.6× the country average).

Demographically, the Kaká audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaká fan in United States is more male, around 29.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Casemiro.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaká profile in United States.

Audience size
810K
in United States
Gender
33.8%♀
66.2% male
Age
29.1
average years
Country rank
#27238
Person in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaká fans

33.8% are female, 66.2% are male, average age 29.1.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Kaká audience in United States
MetricValue
Female33.8%
Male66.2%
Average age29.1
Estimated audience size810,044
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Kaká audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Kaká audience comes from United States.

Worldwide audience distribution share by country for Kaká
CountryShare
Brazil23.1%
India7.3%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaká audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaká fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.95×
02California~100K1.91×
03Florida~90K1.88×
04New Jersey~30K1.81×
05Washington, District of Columbia~4K1.66×
06New York~60K1.58×
07Maryland~20K1.57×
08Virginia~30K1.50×
09Massachusetts~20K1.42×
10Georgia~30K1.39×
11Illinois~30K1.38×
12North Carolina~30K1.32×
13Connecticut~9K1.27×
14Nevada~9K1.25×
15Arizona~20K1.17×
16Utah~7K1.12×
17Washington~20K1.10×
18Rhode Island~2K1.06×
19Kansas~6K1.04×
20Delaware~2K1.02×
21Oregon~8K1.00×
22Indiana~10K0.98×
23South Carolina~10K0.97×
24Nebraska~3K0.95×
25Tennessee~10K0.92×
26Colorado~10K0.92×
27Oklahoma~7K0.89×
28Kentucky~8K0.88×
29Hawaii~3K0.88×
30Pennsylvania~20K0.87×
31Arkansas~5K0.87×
32New Mexico~3K0.87×
33Minnesota~9K0.85×
34Louisiana~8K0.84×
35Alabama~8K0.80×
36Iowa~4K0.77×
37Mississippi~4K0.75×
38Alaska~1K0.75×
39North Dakota~1K0.75×
40New Hampshire~2K0.74×
41Vermont<1K0.74×
42South Dakota~1K0.73×
43Michigan~10K0.72×
44Missouri~8K0.72×
45Ohio~20K0.71×
46Wisconsin~8K0.71×
47Idaho~2K0.70×
48Maine~2K0.67×
49Montana~1K0.64×
50West Virginia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Kaká, United States
0.61×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaká audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaká audience
#·InterestCategoryAffinity×
01AllsvenskanSports491.77×
02CasemiroSports426.60×
03Sergio AgüeroSports279.18×
04RonaldinhoSports169.51×
05Gareth BaleSports161.43×
06Thierry HenrySports157.80×
07Cardiff City F.C.Sports125.48×
08Romelu LukakuSports124.18×
09Gerard PiquéSports122.39×
10Pep GuardiolaSports118.22×
11Norwich City F.C.Sports105.47×
12S.S. LazioSports75.00×
13Antoine GriezmannSports70.04×
14Wayne RooneySports67.45×
15Kevin De BruyneSports65.01×
16Southampton F.C.Sports60.34×
17Christian PulisicSports59.18×
18Robert LewandowskiSports57.69×
19Leicester City F.C.Sports50.00×
20Paris Saint-GermainSports29.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaká audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaká audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
SpiritualityBALANCE1.61×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaká audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Pet OwnershipJOY0.64×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaká have in United States?

Kaká has an estimated audience of 810,044 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kaká fans?

33.8% of Kaká fans are female, 66.2% are male, with an average age of 29.1 years.

03

Which brands do Kaká fans like most?

Kaká fans show strongest brand affinity for Casemiro (426.6×), Ronaldinho (169.51×), and Thierry Henry (157.8×) over the country average.

04

Where do Kaká fans live in United States?

Kaká fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kaká fans also like?

Beyond Kaká itself, the audience over-indexes on Ronaldinho (169.51×), Thierry Henry (157.8×), Allsvenskan (491.77×), and Pep Guardiola (118.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kaká. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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