Islander Audience in United States
Islander has an estimated audience of 3,385,451 people in United States. 48.2% are female, 51.8% are male, average age 35.4. Top brand affinities: Kia Sportage, Deftones, Ozzy Osbourne, Thrash metal, Livemusic.
Top brand affinities include Kia Sportage, Deftones, Ozzy Osbourne, with strongest over-indexing on Kia Sportage (23.63× the country average). Demographically, the Islander audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Islander fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 35.4 |
| Estimated audience size | 3,385,451 |
Audience persona
The typical Islander fan in United States is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.63× | Cars & Mobility |
| Deftones | 15.85× | Music & Radio |
| Ozzy Osbourne | 6.93× | Music & Radio |
| Thrash metal | 8.38× | Music & Radio |
| Livemusic | 3.74× | Music & Radio |
| Limp Bizkit | 12.77× | Music & Radio |
| Judas Priest | 20.31× | Music & Radio |
| Volbeat | 28.62× | Music & Radio |
| Rugby sevens | 17.55× | Sports |
| Magic: The Gathering | 7.39× | Games |
| Alice Cooper (band) | 11.67× | Music & Radio |
| Axl Rose | 12.05× | Music & Radio |
| Honda HR-V | 15.71× | Cars & Mobility |
| Slipknot (band) | 11.19× | Music & Radio |
| Death metal | 7.08× | Music & Radio |
| The Legend of Zelda | 6.16× | Games |
| Singer-songwriter | 2.39× | Music & Radio |
| Creed (band) | 9.51× | Music & Radio |
| System of a Down | 12.72× | Music & Radio |
| Superman | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Extroversion | THRILL | 1.49 |
| Risk Appetite | THRILL | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.5% |
| Canada | 9.4% |
| United Kingdom | 1.9% |
See Islander audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Islander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.