Rascasse Audience Intelligence

System of a Down Audience in United States

A data profile of the people who buy, follow and care about System of a Down in United States — modelled from more than twelve digital signal sources. System of a Down has an estimated audience of 1,934,586 people in United States.

The average System of a Down fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deftones, Casey, Ozzy Osbourne, with strongest over-indexing on Deftones (36.76× the country average).

Demographically, the System of a Down audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical System of a Down fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the System of a Down profile in United States.

Audience size
1.9M
in United States
Gender
39.9%
60.1% male
Age
34.5
average years
Country rank
#14614
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of System of a Down fans

39.9% are female, 60.1% are male, average age 34.5.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for System of a Down audience in United States
MetricValue
Female39.9%
Male60.1%
Average age34.5
Estimated audience size1,934,586
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the System of a Down audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4918%
50+10%
Fig. 04

Worldwide distribution

20.9%

of the worldwide System of a Down audience comes from United States.

Worldwide audience distribution share by country for System of a Down
CountryShare
United States20.9%
Brazil10.6%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the System of a Down audience in United States is strongest.

Fig. 05

Top regions by affinity

System of a Down fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.50×
02Illinois~100K1.45×
03Nevada~30K1.39×
04New Mexico~10K1.31×
05Oregon~30K1.22×
06Arizona~50K1.21×
07New Jersey~60K1.18×
08Indiana~40K1.14×
09Texas~200K1.12×
10New Hampshire~9K1.12×
11Pennsylvania~80K1.11×
12Colorado~40K1.11×
13Wisconsin~30K1.11×
14Oklahoma~20K1.11×
15Washington~40K1.10×
16Maine~8K1.08×
17Kentucky~30K1.07×
18West Virginia~10K1.07×
19Utah~20K1.05×
20Idaho~10K1.05×
21Alaska~5K1.04×
22Michigan~50K1.03×
23Iowa~20K1.03×
24Missouri~30K1.02×
25North Dakota~4K1.02×
26Ohio~60K1.01×
27Rhode Island~7K1.01×
28Montana~6K1.01×
29Connecticut~20K0.99×
30Arkansas~20K0.97×
31New York~100K0.96×
32Kansas~20K0.95×
33Minnesota~30K0.94×
34Nebraska~10K0.94×
35Massachusetts~40K0.93×
36South Dakota~4K0.93×
37Tennessee~40K0.91×
38Vermont~3K0.90×
39Florida~100K0.86×
40North Carolina~50K0.86×
41Virginia~40K0.86×
42Louisiana~20K0.79×
43Maryland~30K0.78×
44Washington, District of Columbia~5K0.76×
45Delaware~4K0.76×
46Alabama~20K0.74×
47Georgia~50K0.73×
48South Carolina~20K0.73×
49Mississippi~10K0.67×
50Hawaii~6K0.64×
Fig. 06

Affinity by region

Affinity by region — System of a Down, United States
0.64×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the System of a Down audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for System of a Down audience
#·InterestCategoryAffinity×
01Paragon (band)Music & Radio44.63×
02Happy MondaysMusic & Radio37.15×
03DeftonesMusic & Radio36.76×
04The HivesMusic & Radio35.32×
05Rage Against the MachineMusic & Radio33.83×
06GwarMusic & Radio33.33×
07Incubus (band)Music & Radio31.81×
08Avenged SevenfoldMusic & Radio31.69×
09Limp BizkitMusic & Radio27.85×
10DeadlockMusic & Radio25.84×
11KornMusic & Radio24.82×
12EvanescenceMusic & Radio21.58×
13MaroonMusic & Radio19.93×
14Kurt CobainMusic & Radio19.82×
15ToolMusic & Radio19.14×
16DogmaMusic & Radio18.84×
17Nirvana (band)Music & Radio17.84×
18Ozzy OsbourneMusic & Radio16.52×
19Lizzy BordenMusic & Radio12.02×
20CaseyMusic & Radio9.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the System of a Down audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by System of a Down audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
PatriotismCONSERVATISM1.28×
TraditionCONSERVATISM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by System of a Down audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.80×
Quality AwarenessPREMIUM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does System of a Down have in United States?

System of a Down has an estimated audience of 1,934,586 people in United States, concentrated in California and Texas.

02

What is the gender split and age of System of a Down fans?

39.9% of System of a Down fans are female, 60.1% are male, with an average age of 34.5 years.

03

Which brands do System of a Down fans like most?

System of a Down fans show strongest brand affinity for Deftones (36.76×), Casey (9.76×), and Ozzy Osbourne (16.52×) over the country average.

04

Where do System of a Down fans live in United States?

System of a Down fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do System of a Down fans also like?

Beyond System of a Down itself, the audience over-indexes on Casey (9.76×), Ozzy Osbourne (16.52×), Paragon (band) (44.63×), and Kurt Cobain (19.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for System of a Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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