Rascasse Audience Intelligence

Rivals Audience in United States

A data profile of the people who buy, follow and care about Rivals in United States — modelled from more than twelve digital signal sources. Rivals has an estimated audience of 396,338 people in United States.

#963among Singer-songwriter in United States#10345among Person in United States#5970in Music & Radio

The average Rivals fan in United States is 36.8 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include Brittany Snow, Bayer 04 Leverkusen, Evanescence, with strongest over-indexing on Brittany Snow (20.54× the country average).

Demographically, the Rivals audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rivals fan in United States is balanced, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Brittany Snow.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rivals profile in United States.

Audience size
396K
in United States
Gender
49.5%♀
50.5% male
Age
36.8
average years
Country rank
#41827
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rivals fans

49.5% are female, 50.5% are male, average age 36.8.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Rivals audience in United States
MetricValue
Female49.5%
Male50.5%
Average age36.8
Estimated audience size396,338
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Rivals audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Rivals audience comes from United States.

Worldwide audience distribution share by country for Rivals
CountryShare
United States14.0%
Canada8.7%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rivals audience in United States is strongest.

Fig. 05

Top regions by affinity

Rivals fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K6.98×
02Texas~200K1.28×
03Florida~200K1.18×
04California~300K1.14×
05Louisiana~30K1.13×
06Nevada~20K1.11×
07Mississippi~20K1.11×
08Alabama~30K1.10×
09Georgia~70K1.02×
10West Virginia~10K1.02×
11Oklahoma~20K1.00×
12Hawaii~9K1.00×
13North Carolina~60K0.99×
14South Carolina~30K0.99×
15Arkansas~20K0.98×
16Arizona~40K0.96×
17Alaska~4K0.95×
18New York~100K0.94×
19Kentucky~30K0.94×
20New Mexico~10K0.94×
21Nebraska~10K0.93×
22Delaware~5K0.93×
23Maryland~30K0.92×
24North Dakota~4K0.92×
25New Jersey~50K0.91×
26Kansas~20K0.91×
27Tennessee~40K0.90×
28Virginia~50K0.89×
29Washington~40K0.89×
30Rhode Island~6K0.89×
31South Dakota~4K0.89×
32Vermont~3K0.89×
33Indiana~30K0.88×
34Connecticut~20K0.88×
35Utah~20K0.88×
36Illinois~60K0.87×
37Michigan~50K0.87×
38Idaho~9K0.87×
39Montana~5K0.87×
40Iowa~10K0.85×
41Maine~6K0.85×
42Missouri~30K0.84×
43Wisconsin~30K0.84×
44Colorado~30K0.83×
45Oregon~20K0.83×
46Ohio~50K0.82×
47Massachusetts~30K0.82×
48Minnesota~30K0.82×
49New Hampshire~7K0.82×
50Washington, District of Columbia~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Rivals, United States
0.82×1.00×6.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rivals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rivals audience
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports76.79×
02HalestormMusic & Radio53.45×
03Hollywood UndeadMusic & Radio37.54×
04Ice Nine KillsMusic & Radio31.00×
05Three Days GraceMusic & Radio30.90×
06EvanescenceMusic & Radio30.56×
07Avenged SevenfoldMusic & Radio26.32×
08System of a DownMusic & Radio26.10×
09DeftonesMusic & Radio25.14×
10Lindsey StirlingMusic & Radio24.02×
11The HivesMusic & Radio22.25×
12Fifth HarmonyMusic & Radio21.53×
13Brittany SnowMovies & TV20.54×
14Alice Cooper (band)Music & Radio17.90×
15Avril LavigneMusic & Radio11.75×
16Zac EfronMovies & TV9.69×
17Goth subcultureFashion & Accessoires8.21×
18Anne HathawayMovies & TV6.67×
19PokémonGames4.55×
20RedditInternet & Social Media3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rivals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rivals audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
ExtroversionTHRILL1.66×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rivals audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.47×
Quality AwarenessPREMIUM0.48×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rivals have in United States?

Rivals has an estimated audience of 396,338 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Rivals fans?

49.5% of Rivals fans are female, 50.5% are male, with an average age of 36.8 years.

03

Which brands do Rivals fans like most?

Rivals fans show strongest brand affinity for Brittany Snow (20.54×), Bayer 04 Leverkusen (76.79×), and Evanescence (30.56×) over the country average.

04

Where do Rivals fans live in United States?

Rivals fans in United States are most concentrated in Pennsylvania (reach ~500K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rivals fans also like?

Beyond Rivals itself, the audience over-indexes on Bayer 04 Leverkusen (76.79×), Evanescence (30.56×), Halestorm (53.45×), and Deftones (25.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Rivals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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