Rascasse Audience Intelligence

Rivals Audience in United States

Rivals has an estimated audience of 2M people in United States.

#153among Singer-songwriter in United States
#2523among people in United States#1414in Music & Radio

The average Rivals fan in United States is 37.5 years old, balanced, and lives primarily in Pennsylvania.

Its fans are 0.6 years older than the group average of 36.9.

Women make up 49.5% of the fan base, 8.4 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, Rivals fans stand out for their interest in Bayer 04 Leverkusen, Halestorm and Hollywood Undead.

Most fans live in Pennsylvania, California, Texas.

Top affinities include Bayer 04 Leverkusen, Halestorm, Hollywood Undead, with strongest over-indexing on Bayer 04 Leverkusen (76.79× the country average).

Demographically, the Rivals audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Extroversion.

The typical Rivals fan in United States is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Bayer 04 Leverkusen.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
49.5%♀
50.5% male
Age
37.5
average years
Country rank
#14458
among all objects in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rivals fans

49.5% are female, 50.5% are male, average age 37.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Rivals audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.5
Estimated audience size2M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Rivals audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

31.2%

of the worldwide Rivals audience comes from United States.

Worldwide audience distribution share by country for Rivals
CountryShare
United States31.2%
United Kingdom26.4%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Rivals fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~500K6.98×
02Texas~200K1.28×
03Florida~200K1.18×
04California~300K1.14×
05Louisiana~30K1.13×
06Nevada~20K1.11×
07Mississippi~20K1.11×
08Alabama~30K1.10×
09Georgia~70K1.02×
10West Virginia~10K1.02×
11Oklahoma~20K1.00×
12Hawaii~9K1.00×
13North Carolina~70K0.99×
14South Carolina~30K0.99×
15Arkansas~20K0.98×
16Arizona~40K0.96×
17Alaska~4K0.95×
18New York~100K0.94×
19Kentucky~30K0.94×
20New Mexico~10K0.94×
21Nebraska~10K0.93×
22Delaware~6K0.93×
23Maryland~30K0.92×
24North Dakota~4K0.92×
25New Jersey~50K0.91×
26Kansas~20K0.91×
27Tennessee~40K0.90×
28Virginia~50K0.89×
29Washington~40K0.89×
30Rhode Island~6K0.89×
31South Dakota~5K0.89×
32Vermont~3K0.89×
33Indiana~40K0.88×
34Connecticut~20K0.88×
35Utah~20K0.88×
36Illinois~70K0.87×
37Michigan~50K0.87×
38Idaho~10K0.87×
39Montana~6K0.87×
40Iowa~20K0.85×
41Maine~7K0.85×
42Missouri~30K0.84×
43Wisconsin~30K0.84×
44Colorado~30K0.83×
45Oregon~20K0.83×
46Ohio~60K0.82×
47Massachusetts~30K0.82×
48Minnesota~30K0.82×
49New Hampshire~7K0.82×
50Washington, District of Columbia~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Rivals, United States
0.82×1.00×6.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rivals audience vs. the country average
#·InterestCategoryAffinity×
01Bayer 04 LeverkusenSports76.79×
02HalestormMusic & Radio53.45×
03Hollywood UndeadMusic & Radio37.54×
04Three Days GraceMusic & Radio30.90×
05EvanescenceMusic & Radio30.56×
06Avenged SevenfoldMusic & Radio26.32×
07System of a DownMusic & Radio26.10×
08DeftonesMusic & Radio25.14×
09Lindsey StirlingMusic & Radio24.02×
10StaindMusic & Radio23.84×
11The HivesMusic & Radio22.25×
12Five Finger Death PunchMusic & Radio21.56×
13Brittany SnowMovies & TV20.54×
14Alice Cooper (band)Music & Radio17.90×
15Avril LavigneMusic & Radio11.75×
16Zac EfronMovies & TV9.69×
17Hugh JackmanMovies & TV7.64×
18Anne HathawayMovies & TV6.67×
19PokémonGames4.55×
20Britney SpearsMusic & Radio3.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rivals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rivals audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
ExtroversionTHRILL1.66×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rivals audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.47×
Quality AwarenessPREMIUM0.48×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

See Rivals audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Rivals over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/rivals-10025752” · Methodology