Rivals Audience in United States
Rivals has an estimated audience of 2,132,584 people in United States. 49.5% are female, 50.5% are male, average age 36.8. Top brand affinities: Dog breed, Hutton, Lancashire, Celtic mythology, Winemaking, Monmouth County, New Jersey.
Top brand affinities include Dog breed, Hutton, Lancashire, Celtic mythology, with strongest over-indexing on Dog breed (2.49× the country average). Demographically, the Rivals audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rivals fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.8 |
| Estimated audience size | 2,132,584 |
Audience persona
The typical Rivals fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.49× | Pets & Animals |
| Hutton, Lancashire | 68.14× | Travel & Leisure |
| Celtic mythology | 18.33× | Arts & Culture |
| Winemaking | 8.4× | Food & Beverages |
| Monmouth County, New Jersey | 16.85× | Travel & Leisure |
| JDSU | 2.8× | Business & Career |
| Israel | 1.89× | Travel & Leisure |
| Parris Goebel | 27.71× | Movies & TV |
| Gift registry | 9.19× | Kids & Family |
| Guy Fieri | 2.71× | Movies & TV |
| Saving | 1.84× | Business & Career |
| JibJab | 3.54× | Internet & Social Media |
| Mount Tambora | 15.86× | |
| Hunting knife | 11.85× | Home & Garden |
| David Yurman | 1.6× | Fashion & Accessoires |
| Jasmine Star | 18.26× | Business & Career |
| Personalised Gifts | 2.15× | Home & Garden |
| WESH | 2.19× | Movies & TV |
| Noodle (Gorillaz) | 1.61× | Music & Radio |
| Grinch | 1.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.12 |
| Tradition | CONSERVATISM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Social Media Usage | JOY | 1.17 |
| Mindfulness | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 11.7% |
| Germany | 4.1% |
See Rivals audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.