Rivals Audience in United States
Rivals has an estimated audience of 2,132,584 people in United States. 49.5% are female, 50.5% are male, average age 36.8. Top brand affinities: Autism Awareness, Bayer 04 Leverkusen, Diabetes mellitus awareness, Halestorm, Microblogging.
Top brand affinities include Autism Awareness, Bayer 04 Leverkusen, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Rivals audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rivals fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.8 |
| Estimated audience size | 2,132,584 |
Audience persona
The typical Rivals fan in United States is balanced, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Bayer 04 Leverkusen | 70.57× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Halestorm | 68.14× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| System of a Down | 30.37× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| Zac Efron | 12.33× | Movies & TV |
| Ice Nine Kills | 47.15× | Music & Radio |
| Avenged Sevenfold | 33.85× | Music & Radio |
| Three Days Grace | 30.31× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Deftones | 20.09× | Music & Radio |
| Anime and manga fandom | 6.23× | Literature |
| Volbeat | 43.96× | Music & Radio |
| Falling in Reverse | 26.62× | Music & Radio |
| Attack on Titan (video game) | 48.57× | Games |
| Fifth Harmony | 23.99× | Music & Radio |
| Brittany Snow | 8.35× | Movies & TV |
| Creed (band) | 14.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.12 |
| Tradition | CONSERVATISM | 1.77 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Social Media Usage | JOY | 1.17 |
| Mindfulness | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 11.7% |
| Germany | 4.1% |
See Rivals audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.