Rascasse Audience Intelligence

Rivals Audience in United Kingdom

Rivals has an estimated audience of 1.7M people in United Kingdom.

#24among Singer-songwriter in United Kingdom
#433among people in United Kingdom
#379in Music & Radio

Rivals has an estimated audience of 1.7M people in United Kingdom. 49.8% are female, 50.2% are male, average age 22.3. Top affinities: Lucy Hale, Slipknot (band), Stranger Things, Motörhead, Gothic rock.

By number of fans, Rivals ranks #24 among the 5840 objects in Singer-songwriter in United Kingdom — 1.5× the group median.

Its fans are 19.6 years younger than the group average of 41.9.

Women make up 49.8% of the fan base, 8.6 percentage points fewer than the group average.

Compared with the other 5839 objects in Singer-songwriter, Rivals fans stand out for their interest in Lucy Hale, Slipknot (band) and Motörhead.

Interest is seasonal: May, October and November account for 54% of the year's searches, April is the quietest month.

Top affinities include Lucy Hale, Slipknot (band), Motörhead, with strongest over-indexing on Lucy Hale (17.31× the country average).

Demographically, the Rivals audience skews balanced with an average age of 22.3, and over-indexes on personality traits such as Individualism, Extroversion.

The typical Rivals fan in United Kingdom is balanced, around 22.3 years old, with strong Individualism tendencies and a notable affinity for Lucy Hale.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United Kingdom
Gender
49.8%♀
50.2% male
Age
22.3
average years
Country rank
#4654
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+184%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Rivals fans

49.8% are female, 50.2% are male, average age 22.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Rivals audience in United Kingdom
MetricValue
Female49.8%
Male50.2%
Average age22.3
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 22.3
average years
Age distribution of the Rivals audience in United Kingdom
Age bracketShare%
16-2476%
25-3424%
35-440%
45-540%
55+0%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Rivals audience comes from United Kingdom.

Worldwide audience distribution share by country for Rivals
CountryShare
United States31.2%
United Kingdom26.4%
Australia5.0%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Rivals audience vs. the country average
#·InterestCategoryAffinity×
01Lucy HaleMovies & TV17.31×
02Slipknot (band)Music & Radio9.85×
03MotörheadMusic & Radio8.24×
04Good CharlotteMusic & Radio7.95×
05SkindredMusic & Radio7.11×
06Five Nights at Freddy'sGames6.63×
07Gothic rockMusic & Radio4.53×
08Brian MayMusic & Radio3.80×
09Kurt CobainMusic & Radio3.59×
10One PieceMovies & TV2.29×
11The Breakfast ClubMovies & TV2.11×
12Maine CoonPets & Animals2.03×
13Fleetwood MacMusic & Radio1.95×
14Alternative hip hopMusic & Radio1.88×
15Vinyl RecordsMusic & Radio1.82×
16Stranger ThingsMovies & TV1.77×
17French BulldogPets & Animals1.68×
18Golden RetrieverPets & Animals1.57×
19LinuxTechnology & Electronics1.54×
20HeadphonesTechnology & Electronics1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Rivals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Rivals audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.65×
ExtroversionTHRILL1.06×
Community OrientationOPEN0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Rivals audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.51×
Pet OwnershipJOY0.61×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United Kingdom

See Rivals audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Rivals over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/rivals-10025752” · Methodology