A data profile of the people who buy, follow and care about Olivia Dean in United Kingdom — modelled from more than twelve digital signal sources. Olivia Dean has an estimated audience of 4,203,114 people in United Kingdom.
Olivia Dean has an estimated audience of 4,203,114 people in United Kingdom. 59.6% are female, 40.4% are male, average age 36.4. Top brand affinities: Making A Murderer, Everyman Cinema, Amy Winehouse, Cineworld, Teyana Taylor.
Top brand affinities include Making A Murderer, Everyman Cinema, Amy Winehouse, with strongest over-indexing on Making A Murderer (76.59× the country average).
Demographically, the Olivia Dean audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Indulgence.
The typical Olivia Dean fan in United Kingdom is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Making A Murderer.
The key figures that characterise the Olivia Dean profile in United Kingdom.
59.6% are female, 40.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 36.4 |
| Estimated audience size | 4,203,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Olivia Dean audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.9% |
| United Kingdom | 20.0% |
| Australia | 6.6% |
The strongest cross-interests of the Olivia Dean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Making A Murderer | Movies & TV | 76.59× | ||
| 02 | Teyana Taylor | Movies & TV | 6.52× | ||
| 03 | Emily Ratajkowski | Fashion & Accessoires | 6.23× | ||
| 04 | Everyman Cinema | Movies & TV | 6.03× | ||
| 05 | Amy Winehouse | Music & Radio | 5.21× | ||
| 06 | Fleetwood Mac | Music & Radio | 3.88× | ||
| 07 | Anya Taylor-Joy | Movies & TV | 3.54× | ||
| 08 | The Conjuring | Movies & TV | 3.33× | ||
| 09 | Lily Allen | Music & Radio | 2.74× | ||
| 10 | Ariana Grande | Music & Radio | 2.71× | ||
| 11 | Robert Redford | Movies & TV | 2.64× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 2.40× | ||
| 13 | True Detective | Movies & TV | 2.34× | ||
| 14 | Cineworld | Movies & TV | 2.29× | ||
| 15 | Taylor Swift | Music & Radio | 1.98× | ||
| 16 | Broadway theatre | Travel & Leisure | 1.79× | ||
| 17 | Haute couture | Fashion & Accessoires | 1.69× | ||
| 18 | Wikipedia | Internet & Social Media | 1.63× | ||
| 19 | Philanthropy | Arts & Culture | 1.59× | ||
| 20 | Dunelm | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Indulgence | JOY | 1.24× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Sports Activity | POWER | 0.97× | |
| Quality Awareness | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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