Rascasse Audience Intelligence

Olivia Dean Audience in United Kingdom

Olivia Dean has an estimated audience of 5.4M people in United Kingdom.

#1among Singer-songwriter in United Kingdom
#33among people in United Kingdom
#80in Music & Radio

Olivia Dean has an estimated audience of 5.4M people in United Kingdom. 59.8% are female, 40.2% are male, average age 37.0. Top affinities: Making A Murderer, Everyman Cinema, Amy Winehouse, Ariana Grande, Cineworld.

By number of fans, Olivia Dean ranks #1 among the 5840 objects in Singer-songwriter in United Kingdom — 4.9× the group median.

Its fans are 4.8 years younger than the group average of 41.8.

Women make up 59.8% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 5839 objects in Singer-songwriter, Olivia Dean fans stand out for their interest in Making A Murderer, Teyana Taylor and Emily Ratajkowski.

Interest is seasonal: January, February and March account for 37% of the year's searches, July is the quietest month.

Top affinities include Making A Murderer, Teyana Taylor, Emily Ratajkowski, with strongest over-indexing on Making A Murderer (76.59× the country average).

Demographically, the Olivia Dean audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Indulgence.

The typical Olivia Dean fan in United Kingdom is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Making A Murderer.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.4M
in United Kingdom
Gender
59.8%♀
40.2% male
Age
37.0
average years
Country rank
#1275
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Olivia Dean fans

59.8% are female, 40.2% are male, average age 37.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Olivia Dean audience in United Kingdom
MetricValue
Female59.8%
Male40.2%
Average age37.0
Estimated audience size5.4M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Olivia Dean audience in United Kingdom
Age bracketShare%
16-2427%
25-3422%
35-4418%
45-5417%
55+16%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Olivia Dean audience comes from United Kingdom.

Worldwide audience distribution share by country for Olivia Dean
CountryShare
United States43.4%
United Kingdom18.9%
Australia6.6%
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Olivia Dean audience vs. the country average
#·InterestCategoryAffinity×
01Making A MurdererMovies & TV76.59×
02Teyana TaylorMovies & TV6.52×
03Emily RatajkowskiFashion & Accessoires6.23×
04Everyman CinemaMovies & TV6.03×
05Amy WinehouseMusic & Radio5.21×
06Hailee SteinfeldMovies & TV4.24×
07Fleetwood MacMusic & Radio3.88×
08Anya Taylor-JoyMovies & TV3.54×
09Lily AllenMusic & Radio2.74×
10Ariana GrandeMusic & Radio2.71×
11Ralph LaurenFashion & Accessoires2.40×
12CineworldMovies & TV2.29×
13Henry CavillMovies & TV2.29×
14ZendayaMovies & TV2.16×
15Anne HathawayMovies & TV2.04×
16Taylor SwiftMusic & Radio1.98×
17Britney SpearsMusic & Radio1.82×
18Broadway theatreTravel & Leisure1.79×
19WikipediaInternet & Social Media1.63×
20DunelmHome & Garden1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Olivia Dean audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Olivia Dean audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.37×
IndulgenceJOY1.24×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Olivia Dean audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Sports ActivityPOWER0.97×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Olivia Dean over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/olivia-dean-10025647” · Methodology