Olivia Dean Audience in Germany
Olivia Dean has an estimated audience of 641,249 people in Germany. 62.6% are female, 37.4% are male, average age 34.3. Top brand affinities: Harry Styles, stevie nicks, Gillian Anderson, Harry Potter, Dua Lipa.
Top brand affinities include Harry Styles, stevie nicks, Gillian Anderson, with strongest over-indexing on Harry Styles (19.49× the country average). Demographically, the Olivia Dean audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Olivia Dean fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 34.3 |
| Estimated audience size | 641,249 |
Audience persona
The typical Olivia Dean fan in Germany is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Styles.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Styles | 19.49× | Music & Radio |
| stevie nicks | 40.52× | Music & Radio |
| Gillian Anderson | 15.3× | Movies & TV |
| Harry Potter | 2.89× | Movies & TV |
| Dua Lipa | 9.75× | Music & Radio |
| Millie Bobby Brown | 6.14× | Movies & TV |
| Drop shipping | 3.87× | Shopping |
| Urban Dictionary | 25.98× | Internet & Social Media |
| Superman | 3.4× | Movies & TV |
| Ariana Grande | 5.67× | Music & Radio |
| Jeffree Star | 15.61× | Beauty & Wellness |
| Haftbefehl | 4.96× | Music & Radio |
| Spiegel Online | 2.15× | News |
| Taylor Swift | 3.99× | Music & Radio |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| Batman | 2.35× | Movies & TV |
| Zendaya | 6.54× | Movies & TV |
| Mariah Carey | 7.2× | Music & Radio |
| Ralph Lauren | 4× | Fashion & Accessoires |
| House music | 2.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.75 |
| Sustainability | BALANCE | 1.67 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.39 |
| Price Sensitivity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 18.9% |
| Australia | 8.0% |
See Olivia Dean audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.