Olivia Dean Audience in Germany

Olivia Dean logo

Olivia Dean has an estimated audience of 641,249 people in Germany. 62.6% are female, 37.4% are male, average age 34.3. Top brand affinities: Hauschka, Dog breed, Home construction, Ministry of Education (Israel), Combat sport.

Top brand affinities include Hauschka, Dog breed, Home construction, with strongest over-indexing on Hauschka (25.98× the country average). Demographically, the Olivia Dean audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Olivia Dean fans

Demographic split for Olivia Dean audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age34.3
Estimated audience size641,249

Audience persona

The typical Olivia Dean fan in Germany is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hauschka.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olivia Dean audience
BrandAffinityCategory
Hauschka25.98×Beauty & Wellness
Dog breed1.67×Pets & Animals
Home construction1.59×Home & Garden
Ministry of Education (Israel)19.73×Politics & Society
Combat sport1.95×Sports
Commercial mortgage2.57×Business & Career
Progressive rock1.86×Music & Radio
Handmade Gifts2.07×Kids & Family
Fantasy Earth: Zero6.13×Games
Staycation3.39×Home & Garden
N'Golo Kanté4.63×Sports
Earshot30.76×Music & Radio
myDealZ2.18×Shopping
Buddy – The Buddy Holly Story3.56×Music & Radio
Whataburger4.1×Food & Beverages
Hatten3.8×Travel & Leisure
Jason Clarke (actor)3.07×Movies & TV
Ireen Sheer1.82×Music & Radio
Bank account1.87×Business & Career
Carrie (novel)3.62×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olivia Dean audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
SustainabilityBALANCE1.67
Design AffinityPREMIUM1.42
CreativityOPEN1.39
Price SensitivityPREMIUM1.29
Luxury OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Olivia Dean
CountryShare
United States42.8%
United Kingdom18.9%
Australia8.0%

See Olivia Dean audiences in other countries

More Singer-songwriter audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Olivia Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.