A data profile of the people who buy, follow and care about Rivals in United Kingdom — modelled from more than twelve digital signal sources. Rivals has an estimated audience of 54,891 people in United Kingdom.
Rivals has an estimated audience of 54,891 people in United Kingdom. 49.8% are female, 50.2% are male, average age 21.4. Top brand affinities: Lucy Hale, Slipknot (band), Motörhead, Stranger Things, Gothic rock.
Top brand affinities include Lucy Hale, Slipknot (band), Motörhead, with strongest over-indexing on Lucy Hale (17.31× the country average).
Demographically, the Rivals audience skews balanced with an average age of 21.4, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Rivals fan in United Kingdom is balanced, around 21.4 years old, with strong Individualism tendencies and a notable affinity for Lucy Hale.
The key figures that characterise the Rivals profile in United Kingdom.
49.8% are female, 50.2% are male, average age 21.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 21.4 |
| Estimated audience size | 54,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 76% | |
| 20-29 | 24% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Rivals audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.0% |
| Canada | 8.7% |
| Spain | 6.8% |
The strongest cross-interests of the Rivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lucy Hale | Movies & TV | 17.31× | ||
| 02 | Slipknot (band) | Music & Radio | 9.85× | ||
| 03 | Motörhead | Music & Radio | 8.24× | ||
| 04 | Doro (musician) | Music & Radio | 8.24× | ||
| 05 | Good Charlotte | Music & Radio | 7.95× | ||
| 06 | Five Nights at Freddy's | Games | 6.63× | ||
| 07 | Gothic rock | Music & Radio | 4.53× | ||
| 08 | Brian May | Music & Radio | 3.80× | ||
| 09 | Kurt Cobain | Music & Radio | 3.59× | ||
| 10 | Black Sabbath | Music & Radio | 2.45× | ||
| 11 | One Piece | Movies & TV | 2.29× | ||
| 12 | The Breakfast Club | Movies & TV | 2.11× | ||
| 13 | Maine Coon | Pets & Animals | 2.03× | ||
| 14 | Alternative hip hop | Music & Radio | 1.88× | ||
| 15 | Vinyl Records | Music & Radio | 1.82× | ||
| 16 | Stranger Things | Movies & TV | 1.77× | ||
| 17 | French Bulldog | Pets & Animals | 1.68× | ||
| 18 | Golden Retriever | Pets & Animals | 1.57× | ||
| 19 | Linux | Technology & Electronics | 1.54× | ||
| 20 | Headphones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.65× | |
| Extroversion | THRILL | 1.06× | |
| Community Orientation | OPEN | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.51× | |
| Pet Ownership | JOY | 0.61× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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