Rivals Audience in Germany
Rivals has an estimated audience of 234,077 people in Germany. 54.7% are female, 45.3% are male, average age 41.0. Top brand affinities: Dog breed, Wim Hof, KLIX (AM), Goosebumps (film), Google Home.
Top brand affinities include Dog breed, Wim Hof, KLIX (AM), with strongest over-indexing on Dog breed (9.48× the country average). Demographically, the Rivals audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rivals fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.0 |
| Estimated audience size | 234,077 |
Audience persona
The typical Rivals fan in Germany is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 9.48× | Pets & Animals |
| Wim Hof | 56.66× | Sports |
| KLIX (AM) | 5.07× | Music & Radio |
| Goosebumps (film) | 16.43× | Movies & TV |
| Google Home | 8.99× | Technology & Electronics |
| Israel | 2.88× | Travel & Leisure |
| Progressive rock | 2.15× | Music & Radio |
| Celtic mythology | 7.03× | Arts & Culture |
| Jeepney | 17.22× | Cars & Mobility |
| Hauptschule | 7.31× | Kids & Family |
| Oliver Kahn | 3.43× | Sports |
| Hassan Sattar | 20× | Music & Radio |
| Personalised Gifts | 1.68× | Home & Garden |
| Preacher (comics) | 5.7× | Literature |
| N'Golo Kanté | 4.45× | Sports |
| myDealZ | 2.32× | Shopping |
| Gorinchem | 9.93× | Travel & Leisure |
| Winemaking | 3.62× | Food & Beverages |
| Hunting knife | 6.06× | Home & Garden |
| Hatten | 3.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Social Media Usage | JOY | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 11.7% |
| Germany | 4.1% |
See Rivals audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.