Rivals Audience in Germany
Rivals has an estimated audience of 234,077 people in Germany. 54.7% are female, 45.3% are male, average age 41.0. Top brand affinities: Isabelle Huppert, Zoom!, Hayley Williams, Sam Neill, Joey King.
Top brand affinities include Isabelle Huppert, Zoom!, Hayley Williams, with strongest over-indexing on Isabelle Huppert (71.67× the country average). Demographically, the Rivals audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rivals fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.0 |
| Estimated audience size | 234,077 |
Audience persona
The typical Rivals fan in Germany is balanced, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Isabelle Huppert.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isabelle Huppert | 71.67× | Movies & TV |
| Zoom! | 20× | Business & Career |
| Hayley Williams | 56.66× | Music & Radio |
| Sam Neill | 20× | Movies & TV |
| Joey King | 20× | Movies & TV |
| Édith Piaf | 20× | Music & Radio |
| Linkin Park | 10.06× | Music & Radio |
| Creed (band) | 19.58× | Music & Radio |
| Jon Bon Jovi | 15.08× | Music & Radio |
| Chiwetel Ejiofor | 23.61× | Movies & TV |
| Chester Bennington | 14.54× | Music & Radio |
| Winona Ryder | 7.31× | Movies & TV |
| Falling in Reverse | 20× | Music & Radio |
| Eskimo Callboy | 12.59× | Music & Radio |
| Black Veil Brides | 20× | Music & Radio |
| Corey Taylor | 20× | Music & Radio |
| Chennai | 17.22× | Travel & Leisure |
| Axl Rose | 11.05× | Music & Radio |
| The Intouchables | 11.82× | Movies & TV |
| System of a Down | 11.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Social Media Usage | JOY | 1.08 |
| Urban Lifestyle | OPEN | 1.07 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| United Kingdom | 11.7% |
| Germany | 4.1% |
See Rivals audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.