Rascasse Audience Intelligence

Rivals Audience in Germany

A data profile of the people who buy, follow and care about Rivals in Germany — modelled from more than twelve digital signal sources. Rivals has an estimated audience of 74,860 people in Germany.

#703among Singer-songwriter in Germany#9700among Person in Germany#5766in Music & Radio

The average Rivals fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Hayley Williams, Zoom!, Nu metal, with strongest over-indexing on Hayley Williams (78.94× the country average).

Demographically, the Rivals audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rivals fan in Germany is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Hayley Williams.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rivals profile in Germany.

Audience size
75K
in Germany
Gender
54.7%♀
45.3% male
Age
41.0
average years
Country rank
#40468
Person in Germany
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rivals fans

54.7% are female, 45.3% are male, average age 41.0.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Rivals audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age41.0
Estimated audience size74,860
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Rivals audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Rivals audience comes from Germany.

Worldwide audience distribution share by country for Rivals
CountryShare
United States14.0%
Canada8.7%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rivals audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rivals fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.39×
02Hessen~20K1.14×
03Hamburg~6K1.09×
04Nordrhein-Westfalen~60K1.08×
05Berlin~10K1.06×
06Bremen~2K1.06×
07Rheinland-Pfalz~10K1.03×
08Bayern~40K1.00×
09Brandenburg~7K0.98×
10Saarland~3K0.95×
11Sachsen-Anhalt~6K0.94×
12Niedersachsen~20K0.93×
13Schleswig-Holstein~8K0.93×
14Sachsen~10K0.92×
15Thüringen~5K0.92×
16Mecklenburg-Vorpommern~4K0.91×
Fig. 06

Affinity by region

Affinity by region — Rivals, Germany
0.91×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rivals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rivals audience
#·InterestCategoryAffinity×
01Hayley WilliamsMusic & Radio78.94×
02Nu metalMusic & Radio24.52×
03Zoom!Business & Career20.00×
04Elizabeth OlsenMovies & TV20.00×
05Audrey TautouMovies & TV20.00×
06MegadethMusic & Radio18.41×
07System of a DownMusic & Radio17.69×
08Jon Bon JoviMusic & Radio14.61×
09The IntouchablesMovies & TV13.94×
10Eskimo CallboyMusic & Radio13.49×
11Guns N' RosesMusic & Radio12.87×
12Chester BenningtonMusic & Radio12.32×
13Kurt CobainMusic & Radio12.27×
14Eva GreenMovies & TV12.24×
15Linkin ParkMusic & Radio8.67×
16Ozzy OsbourneMusic & Radio8.32×
17Hard rockMusic & Radio8.08×
18Freddie MercuryMusic & Radio6.57×
19Heavy metal musicMusic & Radio3.34×
20Harry PotterMovies & TV2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rivals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rivals audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.85×
TraditionCONSERVATISM1.78×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rivals audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.68×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rivals have in Germany?

Rivals has an estimated audience of 74,860 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Rivals fans?

54.7% of Rivals fans are female, 45.3% are male, with an average age of 41.0 years.

03

Which brands do Rivals fans like most?

Rivals fans show strongest brand affinity for Hayley Williams (78.94×), Zoom! (20×), and Nu metal (24.52×) over the country average.

04

Where do Rivals fans live in Germany?

Rivals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Rivals fans also like?

Beyond Rivals itself, the audience over-indexes on Zoom! (20×), Nu metal (24.52×), Hard rock (8.08×), and System of a Down (17.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Rivals audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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