A data profile of the people who buy, follow and care about Baths in United Kingdom — modelled from more than twelve digital signal sources. Baths has an estimated audience of 4,180,983 people in United Kingdom.
Baths has an estimated audience of 4,180,983 people in United Kingdom. 51.7% are female, 48.3% are male, average age 36.4. Top brand affinities: Chyler Leigh, Berghain, Hanoi, Indian fast food, Anna Faris.
Top brand affinities include Chyler Leigh, Berghain, Hanoi, with strongest over-indexing on Chyler Leigh (26.22× the country average).
Demographically, the Baths audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Baths fan in United Kingdom is balanced, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Chyler Leigh.
The key figures that characterise the Baths profile in United Kingdom.
51.7% are female, 48.3% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.4 |
| Estimated audience size | 4,180,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Baths audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 51.0% |
| United States | 14.7% |
| Italy | 3.2% |
The strongest cross-interests of the Baths audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chyler Leigh | Fashion & Accessoires | 26.22× | ||
| 02 | Berghain | Music & Radio | 15.58× | ||
| 03 | Indian fast food | Food & Beverages | 11.59× | ||
| 04 | Hanoi | Travel & Leisure | 11.05× | ||
| 05 | Anna Faris | Movies & TV | 8.45× | ||
| 06 | Marilyn Monroe | Fashion & Accessoires | 7.75× | ||
| 07 | Ax Paris | Fashion & Accessoires | 4.44× | ||
| 08 | True Detective | Movies & TV | 3.05× | ||
| 09 | Oliver Bonas | Fashion & Accessoires | 2.61× | ||
| 10 | Wikipedia | Internet & Social Media | 2.07× | ||
| 11 | Costco | Shopping | 2.01× | ||
| 12 | Philanthropy | Arts & Culture | 1.92× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Donald Trump | Politics & Society | 1.65× | ||
| 15 | New Look | Fashion & Accessoires | 1.59× | ||
| 16 | Drama movies | Movies & TV | 1.57× | ||
| 17 | Horror movies | Movies & TV | 1.56× | ||
| 18 | Dunelm | Home & Garden | 1.54× | ||
| 19 | Podcast | Music & Radio | 1.53× | ||
| 20 | Batman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.15× | |
| Patriotism | CONSERVATISM | 1.95× | |
| Indulgence | JOY | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Creativity | OPEN | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Baths. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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