A data profile of the people who buy, follow and care about Ukrainians in United Kingdom — modelled from more than twelve digital signal sources. Ukrainians has an estimated audience of 5,367,355 people in United Kingdom.
Ukrainians has an estimated audience of 5,367,355 people in United Kingdom. 57.4% are female, 42.6% are male, average age 41.3. Top brand affinities: Concerts, Singer-songwriter, Wikipedia, Sketch comedy, La Roche-Posay.
Top brand affinities include Concerts, Singer-songwriter, Wikipedia, with strongest over-indexing on Concerts (1.87× the country average).
Demographically, the Ukrainians audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Ukrainians fan in United Kingdom is more female, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the Ukrainians profile in United Kingdom.
57.4% are female, 42.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.3 |
| Estimated audience size | 5,367,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Ukrainians audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 37.7% |
| United States | 17.0% |
| France | 15.0% |
The strongest cross-interests of the Ukrainians audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 2.48× | ||
| 02 | High-end audio | Technology & Electronics | 2.27× | ||
| 03 | Flightradar24 | Travel & Leisure | 2.15× | ||
| 04 | Nivea | Beauty & Wellness | 2.00× | ||
| 05 | Mick Jagger | Music & Radio | 1.99× | ||
| 06 | Damian Lewis | Movies & TV | 1.99× | ||
| 07 | Concerts | Music & Radio | 1.87× | ||
| 08 | Taron Egerton | Movies & TV | 1.77× | ||
| 09 | Singer-songwriter | Music & Radio | 1.73× | ||
| 10 | Keira Knightley | Movies & TV | 1.70× | ||
| 11 | ABBA | Music & Radio | 1.68× | ||
| 12 | Hip-hop dance | Sports | 1.63× | ||
| 13 | Wikipedia | Internet & Social Media | 1.62× | ||
| 14 | Sketch comedy | Movies & TV | 1.59× | ||
| 15 | Celine Dion | Music & Radio | 1.55× | ||
| 16 | Everyman Cinema | Movies & TV | 1.55× | ||
| 17 | Alexandra Daddario | Movies & TV | 1.55× | ||
| 18 | Calvin Klein | Fashion & Accessoires | 1.53× | ||
| 19 | Teen drama | Movies & TV | 1.53× | ||
| 20 | Film score | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.21× | |
| Community Orientation | OPEN | 1.20× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ukrainians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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