A data profile of the people who buy, follow and care about Waterloo in United Kingdom — modelled from more than twelve digital signal sources. Waterloo has an estimated audience of 3,311,771 people in United Kingdom.
The average Waterloo fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Concerts, Singer-songwriter, Wikipedia, with strongest over-indexing on Concerts (1.87× the country average).
Demographically, the Waterloo audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Waterloo fan in United Kingdom is more female, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the Waterloo profile in United Kingdom.
57.4% are female, 42.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.3 |
| Estimated audience size | 3,311,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Waterloo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 32.8% |
| United States | 16.4% |
| Belgium | 12.1% |
Where the Waterloo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 2.61× | |
| 02 | Wales | ~100K | 0.55× | |
| 03 | Scotland | ~200K | 0.54× | |
| 04 | Northern Ireland | ~40K | 0.43× |
The strongest cross-interests of the Waterloo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 2.48× | ||
| 02 | High-end audio | Technology & Electronics | 2.27× | ||
| 03 | Flightradar24 | Travel & Leisure | 2.15× | ||
| 04 | Nivea | Beauty & Wellness | 2.00× | ||
| 05 | Mick Jagger | Music & Radio | 1.99× | ||
| 06 | Damian Lewis | Movies & TV | 1.99× | ||
| 07 | Concerts | Music & Radio | 1.87× | ||
| 08 | Taron Egerton | Movies & TV | 1.77× | ||
| 09 | Singer-songwriter | Music & Radio | 1.73× | ||
| 10 | Keira Knightley | Movies & TV | 1.70× | ||
| 11 | ABBA | Music & Radio | 1.68× | ||
| 12 | Hip-hop dance | Sports | 1.63× | ||
| 13 | Wikipedia | Internet & Social Media | 1.62× | ||
| 14 | Sketch comedy | Movies & TV | 1.59× | ||
| 15 | Celine Dion | Music & Radio | 1.55× | ||
| 16 | Everyman Cinema | Movies & TV | 1.55× | ||
| 17 | Alexandra Daddario | Movies & TV | 1.55× | ||
| 18 | Calvin Klein | Fashion & Accessoires | 1.53× | ||
| 19 | Teen drama | Movies & TV | 1.53× | ||
| 20 | Film score | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.21× | |
| Community Orientation | OPEN | 1.20× | |
| Patriotism | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× |
Waterloo has an estimated audience of 3,311,771 people in United Kingdom, concentrated in England and Scotland.
57.4% of Waterloo fans are female, 42.6% are male, with an average age of 41.3 years.
Waterloo fans show strongest brand affinity for Concerts (1.87×), Singer-songwriter (1.73×), and Wikipedia (1.62×) over the country average.
Waterloo fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~200K), and Wales (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Waterloo itself, the audience over-indexes on Singer-songwriter (1.73×), Wikipedia (1.62×), Sketch comedy (1.59×), and La Roche-Posay (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Waterloo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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