A data profile of the people who buy, follow and care about Vinyl Records in United Kingdom — modelled from more than twelve digital signal sources. Vinyl Records has an estimated audience of 2,967,651 people in United Kingdom.
The average Vinyl Records fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Halford, Harry Potter, Cars (film), with strongest over-indexing on Halford (1.64× the country average).
Demographically, the Vinyl Records audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vinyl Records fan in United Kingdom is balanced, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Halford.
The key figures that characterise the Vinyl Records profile in United Kingdom.
47.1% are female, 52.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 42.7 |
| Estimated audience size | 2,967,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Vinyl Records audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
Where the Vinyl Records audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.28× | |
| 02 | East Midlands | ~300K | 1.25× | |
| 03 | South West | ~300K | 1.15× | |
| 04 | Wales | ~200K | 1.10× | |
| 05 | East of England | ~300K | 1.08× | |
| 06 | Scotland | ~300K | 1.08× | |
| 07 | South East | ~400K | 1.02× | |
| 08 | Northern Ireland | ~90K | 0.95× | |
| 09 | North East | ~100K | 0.90× | |
| 10 | England | ~2M | 0.86× | |
| 11 | Greater London | ~300K | 0.83× | |
| 12 | Yorkshire and the Humber | ~200K | 0.76× | |
| 13 | West Midlands | ~90K | 0.71× |
The strongest cross-interests of the Vinyl Records audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Record shop | Music & Radio | 6.70× | ||
| 02 | High fidelity | Technology & Electronics | 6.27× | ||
| 03 | Cars (film) | Movies & TV | 2.99× | ||
| 04 | Punk rock | Music & Radio | 1.94× | ||
| 05 | Harry Potter | Movies & TV | 1.92× | ||
| 06 | Classical music | Music & Radio | 1.91× | ||
| 07 | American football | Sports | 1.89× | ||
| 08 | Machine | Business & Career | 1.87× | ||
| 09 | Acting | Business & Career | 1.84× | ||
| 10 | Electronic music | Music & Radio | 1.81× | ||
| 11 | Popular music | Music & Radio | 1.80× | ||
| 12 | Blues music | Music & Radio | 1.76× | ||
| 13 | American Student Dental Association | Business & Career | 1.72× | ||
| 14 | Basketball | Sports | 1.66× | ||
| 15 | Halford | Music & Radio | 1.64× | ||
| 16 | Rhythm and blues music | Music & Radio | 1.58× | ||
| 17 | Jazz music | Music & Radio | 1.56× | ||
| 18 | Manchester City F.C. | Sports | 1.55× | ||
| 19 | TikTok | Internet & Social Media | 1.52× | ||
| 20 | Adventure | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.43× | |
| Pet Ownership | JOY | 1.40× | |
| DIY Mentality | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.73× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.83× |
Vinyl Records has an estimated audience of 2,967,651 people in United Kingdom, concentrated in England and South East.
47.1% of Vinyl Records fans are female, 52.9% are male, with an average age of 42.7 years.
Vinyl Records fans show strongest brand affinity for Halford (1.64×), Harry Potter (1.92×), and Cars (film) (2.99×) over the country average.
Vinyl Records fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Vinyl Records itself, the audience over-indexes on Harry Potter (1.92×), Cars (film) (2.99×), American Student Dental Association (1.72×), and Record shop (6.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vinyl Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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