A data profile of the people who buy, follow and care about Machine in United Kingdom — modelled from more than twelve digital signal sources. Machine has an estimated audience of 11,049,322 people in United Kingdom.
The average Machine fan in United Kingdom is 45.5 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (3.56× the country average).
Demographically, the Machine audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Machine fan in United Kingdom is more male, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Machine profile in United Kingdom.
42.6% are female, 57.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 45.5 |
| Estimated audience size | 11,049,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Machine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.47× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.41× | |
| 03 | North East | ~500K | 1.05× | |
| 04 | South East | ~1.5M | 0.96× | |
| 05 | East of England | ~900K | 0.91× | |
| 06 | East Midlands | ~700K | 0.88× | |
| 07 | South West | ~800K | 0.87× | |
| 08 | North West | ~700K | 0.59× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.74× | ||
| 02 | Wikipedia | Internet & Social Media | 3.56× | ||
| 03 | Risk management | Business & Career | 3.14× | ||
| 04 | Forestry | Home & Garden | 3.08× | ||
| 05 | Motorhome | Cars & Mobility | 3.07× | ||
| 06 | Betfair | Games | 2.81× | ||
| 07 | Sketch comedy | Movies & TV | 2.78× | ||
| 08 | Mobile home | Cars & Mobility | 2.77× | ||
| 09 | Air pollution | Health | 2.73× | ||
| 10 | Solar energy | Home & Garden | 2.70× | ||
| 11 | Refrigerator | Home & Garden | 2.69× | ||
| 12 | Satire | Literature | 2.39× | ||
| 13 | William Hill (bookmaker) | Games | 2.25× | ||
| 14 | Hot tub | Home & Garden | 2.18× | ||
| 15 | Internet & Social Media | 2.07× | |||
| 16 | Hobby | Home & Garden | 2.04× | ||
| 17 | Innovation | Business & Career | 1.97× | ||
| 18 | Distilled beverage | Food & Beverages | 1.74× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Rugby union | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.81× | |
| Mindfulness | BALANCE | 0.83× |
Machine has an estimated audience of 11,049,322 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
42.6% of Machine fans are female, 57.4% are male, with an average age of 45.5 years.
Machine fans show strongest brand affinity for Wikipedia (3.56×), Esso (3.74×), and Hobby (2.04×) over the country average.
Machine fans in United Kingdom are most concentrated in South East (reach ~1.5M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on Esso (3.74×), Hobby (2.04×), Betfair (2.81×), and Refrigerator (2.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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