Machine Audience in Mexico
Machine has an estimated audience of 5,204,260 people in Mexico. 37.8% are female, 62.2% are male, average age 35.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (210.6× the country average). Demographically, the Machine audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 35.4 |
| Estimated audience size | 5,204,260 |
Audience persona
The typical Machine fan in Mexico is more male, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Machine fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 210.6× | Shopping |
| Costa Rica | 432.84× | Travel & Leisure |
| Game consoles | 159.06× | Technology & Electronics |
| Catholic Church | 116.35× | Politics & Society |
| Travel agency | 82.47× | Travel & Leisure |
| Mobile game | 68.65× | Games |
| Sarcasm | 75.11× | Politics & Society |
| Banana | 67.75× | Food & Beverages |
| Broadcasting of sports events | 103.09× | Movies & TV |
| El País | 60.38× | News |
| Valentine's Day | 88.74× | Kids & Family |
| Exfoliation (cosmetology) | 94.99× | Beauty & Wellness |
| Dentistry | 47.13× | Business & Career |
| Freeware | 30.93× | Technology & Electronics |
| Orange (fruit) | 53.02× | Food & Beverages |
| Immigration | 55.96× | Politics & Society |
| Machu Picchu | 41.24× | Travel & Leisure |
| Daily Horoscope | 419.34× | Internet & Social Media |
| Sexology | 30.93× | Kids & Family |
| Papaya | 33.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.09 |
| Travelling | THRILL | 21.42 |
| Urban Lifestyle | OPEN | 5.39 |
| Risk Appetite | THRILL | 2.57 |
| Quality Awareness | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.