A data profile of the people who buy, follow and care about Machine in Mexico — modelled from more than twelve digital signal sources. Machine has an estimated audience of 5,204,260 people in Mexico.
Machine has an estimated audience of 5,204,260 people in Mexico. 37.8% are female, 62.2% are male, average age 35.4. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (210.6× the country average).
Demographically, the Machine audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Machine fan in Mexico is more male, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Machine profile in Mexico.
37.8% are female, 62.2% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 35.4 |
| Estimated audience size | 5,204,260 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Machine audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 432.84× | ||
| 02 | Daily Horoscope | Internet & Social Media | 419.34× | ||
| 03 | Shopping and fashion | Shopping | 210.60× | ||
| 04 | Game consoles | Technology & Electronics | 159.06× | ||
| 05 | Catholic Church | Politics & Society | 116.35× | ||
| 06 | Broadcasting of sports events | Movies & TV | 103.09× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 94.99× | ||
| 08 | Valentine's Day | Kids & Family | 88.74× | ||
| 09 | Travel agency | Travel & Leisure | 82.47× | ||
| 10 | Sarcasm | Politics & Society | 75.11× | ||
| 11 | Mobile game | Games | 68.65× | ||
| 12 | Banana | Food & Beverages | 67.75× | ||
| 13 | El País | News | 60.38× | ||
| 14 | Immigration | Politics & Society | 55.96× | ||
| 15 | Orange (fruit) | Food & Beverages | 53.02× | ||
| 16 | Dentistry | Business & Career | 47.13× | ||
| 17 | Machu Picchu | Travel & Leisure | 41.24× | ||
| 18 | Papaya | Food & Beverages | 33.87× | ||
| 19 | Freeware | Technology & Electronics | 30.93× | ||
| 20 | Sexology | Kids & Family | 30.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.09× | |
| Travelling | THRILL | 21.42× | |
| Urban Lifestyle | OPEN | 5.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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