Machine Audience in Mexico
Machine has an estimated audience of 5,204,260 people in Mexico. 37.8% are female, 62.2% are male, average age 35.4. Top brand affinities: Banana, Catholic Church, MSN, Broadcasting of sports events, Travel agency.
Top brand affinities include Banana, Catholic Church, MSN, with strongest over-indexing on Banana (3.53× the country average). Demographically, the Machine audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 35.4 |
| Estimated audience size | 5,204,260 |
Audience persona
The typical Machine fan in Mexico is more male, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Banana.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banana | 3.53× | Food & Beverages |
| Catholic Church | 3.04× | Politics & Society |
| MSN | 3.25× | News |
| Broadcasting of sports events | 4.96× | Movies & TV |
| Travel agency | 3.37× | Travel & Leisure |
| Sarcasm | 2.97× | Politics & Society |
| Game consoles | 2.33× | Technology & Electronics |
| El País | 3.08× | News |
| Radio | 1.89× | Technology & Electronics |
| Freeware | 2.72× | Technology & Electronics |
| Pedro Pascal | 2.43× | Movies & TV |
| Immigration | 5.22× | Politics & Society |
| Rim (wheel) | 4.6× | Cars & Mobility |
| Dentistry | 2.56× | Business & Career |
| Machu Picchu | 3.55× | Travel & Leisure |
| Orange (fruit) | 4.19× | Food & Beverages |
| Nissan | 1.51× | Cars & Mobility |
| Volkswagen | 1.54× | Cars & Mobility |
| Pineapple | 3.8× | Food & Beverages |
| Papaya | 3.04× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.56 |
| Travelling | THRILL | 1.49 |
| Urban Lifestyle | OPEN | 1.4 |
| Risk Appetite | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.