Machine Audience in Canada
Machine has an estimated audience of 6,419,544 people in Canada. 38.7% are female, 61.3% are male, average age 43.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Solar energy, Hardware store, Innovation, Automobile repair shop, Tabloid (newspaper format).
The average Machine fan in Canada is 43.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Solar energy, Hardware store, Innovation, with strongest over-indexing on Solar energy (2.4× the country average). Demographically, the Machine audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Machine fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.3 |
| Estimated audience size | 6,419,544 |
Audience persona
The typical Machine fan in Canada is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,551,040 | 1.32× |
| Quebec | 1,797,143 | 1.17× |
| British Columbia | 1,115,747 | 1.16× |
| Alberta | 873,946 | 1.1× |
| Manitoba | 264,734 | 1.1× |
| Saskatchewan | 195,546 | 0.96× |
| Nova Scotia | 177,356 | 0.93× |
| New Brunswick | 134,631 | 0.91× |
| Newfoundland and Labrador | 82,821 | 0.85× |
| Prince Edward Island | 32,436 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 2.4× | Home & Garden |
| Hardware store | 1.66× | Home & Garden |
| Innovation | 1.85× | Business & Career |
| Automobile repair shop | 2.71× | Cars & Mobility |
| Tabloid (newspaper format) | 2.0× | Literature |
| Lawn mower | 2.4× | Home & Garden |
| Sustainable energy | 2.03× | Home & Garden |
| Used Cars | 1.83× | Cars & Mobility |
| Air pollution | 2.49× | Health |
| Tesla Motors | 1.78× | Cars & Mobility |
| Motorboat | 2.65× | Cars & Mobility |
| Sandra Bullock | 3.04× | Movies & TV |
| Rail transport | 1.79× | Travel & Leisure |
| Electric vehicle | 1.89× | Cars & Mobility |
| Racing games | 1.96× | Games |
| Golf Channel | 1.6× | Sports |
| Renewable energy | 1.66× | Business & Career |
| Electric motorcycles and scooters | 2.47× | Cars & Mobility |
| Family car | 1.91× | Cars & Mobility |
| Hypermarket | 1.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.41 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
See Machine audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Machine have in Canada?
Machine has an estimated audience of 6,419,544 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Machine fans?
38.7% of Machine fans are female, 61.3% are male, with an average age of 43.3 years.
Which brands do Machine fans like most?
Machine fans show strongest brand affinity for Solar energy (2.4×), Hardware store (1.66×), and Innovation (1.85×) over the country average.
Where do Machine fans live in Canada?
Machine fans in Canada are most concentrated in Ontario (reach 3,551,040), Quebec (reach 1,797,143), and British Columbia (reach 1,115,747). These three regions account for the largest share of the active audience.
What other brands do Machine fans also like?
Beyond Machine itself, the audience over-indexes on Hardware store (1.66×), Innovation (1.85×), Automobile repair shop (2.71×), and Tabloid (newspaper format) (2.0×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.