A data profile of the people who buy, follow and care about Machine in Canada — modelled from more than twelve digital signal sources. Machine has an estimated audience of 6,419,544 people in Canada.
The average Machine fan in Canada is 43.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Solar energy, Hardware store, Innovation, with strongest over-indexing on Solar energy (2.4× the country average).
Demographically, the Machine audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Machine fan in Canada is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.
The key figures that characterise the Machine profile in Canada.
38.7% are female, 61.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.3 |
| Estimated audience size | 6,419,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Machine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.32× | |
| 02 | Quebec | ~2M | 1.17× | |
| 03 | British Columbia | ~1M | 1.16× | |
| 04 | Alberta | ~900K | 1.10× | |
| 05 | Manitoba | ~300K | 1.10× | |
| 06 | Prince Edward Island | ~30K | 1.03× | |
| 07 | Saskatchewan | ~200K | 0.96× | |
| 08 | Nova Scotia | ~200K | 0.93× | |
| 09 | New Brunswick | ~100K | 0.91× | |
| 10 | Newfoundland and Labrador | ~80K | 0.85× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandra Bullock | Movies & TV | 3.04× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.71× | ||
| 03 | Motorboat | Cars & Mobility | 2.65× | ||
| 04 | Air pollution | Health | 2.49× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 2.47× | ||
| 06 | Solar energy | Home & Garden | 2.40× | ||
| 07 | Lawn mower | Home & Garden | 2.40× | ||
| 08 | Sustainable energy | Home & Garden | 2.03× | ||
| 09 | Tabloid (newspaper format) | Literature | 2.00× | ||
| 10 | Racing games | Games | 1.96× | ||
| 11 | Family car | Cars & Mobility | 1.91× | ||
| 12 | Electric vehicle | Cars & Mobility | 1.89× | ||
| 13 | Innovation | Business & Career | 1.85× | ||
| 14 | Used Cars | Cars & Mobility | 1.83× | ||
| 15 | Rail transport | Travel & Leisure | 1.79× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.78× | ||
| 17 | Hypermarket | Shopping | 1.69× | ||
| 18 | Hardware store | Home & Garden | 1.66× | ||
| 19 | Renewable energy | Business & Career | 1.66× | ||
| 20 | Golf Channel | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.77× |
Machine has an estimated audience of 6,419,544 people in Canada, concentrated in Ontario and Quebec.
38.7% of Machine fans are female, 61.3% are male, with an average age of 43.3 years.
Machine fans show strongest brand affinity for Solar energy (2.4×), Hardware store (1.66×), and Innovation (1.85×) over the country average.
Machine fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on Hardware store (1.66×), Innovation (1.85×), Automobile repair shop (2.71×), and Tabloid (newspaper format) (2.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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