Mixed drink Audience in United States

Mixed drink logo

Mixed drink has an estimated audience of 12,673,880 people in United States. 56.0% are female, 44.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Rammstein, Richard Kruspe, Predator (alien), Marilyn Manson, P.O.D..

The average Mixed drink fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rammstein, Richard Kruspe, Predator (alien), with strongest over-indexing on Rammstein (201.42× the country average). Demographically, the Mixed drink audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Mixed drink fans

Demographic split for Mixed drink audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.9
Estimated audience size12,673,880

Audience persona

The typical Mixed drink fan in United States is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Rammstein.

Top regions in United States

Top regions ranked by reach for Mixed drink in United States
RegionReachAffinity
California1,187,9000.85×
Texas1,084,0900.99×
Florida597,5200.7×
New York488,3780.69×
Pennsylvania481,2391.13×
North Carolina452,1291.19×
Ohio420,7671.08×
Illinois381,2570.9×
Georgia367,5930.94×
Michigan349,7931.06×
Tennessee298,2931.17×
Virginia274,5740.89×
Indiana274,2081.18×
Alabama230,9411.3×
Arizona227,8360.88×
Missouri224,6461.1×
South Carolina219,2551.15×
Oklahoma214,2811.52×
New Jersey197,9440.61×
Washington196,2310.77×
Kentucky195,6941.23×
Wisconsin186,8790.98×
Massachusetts178,6140.72×
Louisiana176,8591.08×
Colorado171,5640.86×
Maryland171,1930.79×
Minnesota166,9680.92×
Mississippi164,4261.57×
Arkansas148,8591.43×
Oregon127,1990.88×
Iowa121,2981.16×
Kansas116,3481.16×
Nevada114,8090.94×
Utah105,6670.93×
West Virginia96,9171.64×
New Mexico83,5591.31×
Connecticut81,5530.64×
Nebraska77,0361.21×
Idaho58,6910.92×
Hawaii43,6350.8×
Maine40,9330.9×
New Hampshire39,8090.8×
Montana36,2761.03×
Delaware29,9170.86×
North Dakota29,0931.12×
South Dakota28,8920.99×
Rhode Island27,2290.67×
Alaska26,9771×
Washington, District of Columbia21,1570.56×
Vermont18,6790.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixed drink audience
BrandAffinityCategory
Rammstein201.42×Music & Radio
Richard Kruspe201.42×Music & Radio
Predator (alien)20×Movies & TV
Marilyn Manson20×Music & Radio
P.O.D.19.53×Music & Radio
Demon Hunter20×Music & Radio
Islander16.6×Music & Radio
Mandalorian10.51×Movies & TV
Christian metal20×Music & Radio
Vulcan (Star Trek)20×Movies & TV
Hellraiser20×Movies & TV
Convictions20×Music & Radio
Avant-garde metal15×Music & Radio
Masters of the Universe (film)20×Movies & TV
Jay and Silent Bob20×Movies & TV
SuicideGirls20×Internet & Social Media
Leatherface20×Movies & TV
Cthulhu20×Literature
Pee-wee Herman19.3×Movies & TV
Wirtz20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixed drink audience
TraitClusterScore
Design AffinityPREMIUM2.19
IndulgenceJOY1.72
Luxury OrientationPREMIUM1.69
LGBTQ+ IdentityOPEN1.64
Sports ActivityPOWER1.64
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Mixed drink
CountryShare
United States35.5%
United Kingdom9.5%
Italy6.2%

See Mixed drink audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mixed drink have in United States?

Mixed drink has an estimated audience of 12,673,880 people in United States, concentrated in California and Texas.

What is the gender split and age of Mixed drink fans?

56.0% of Mixed drink fans are female, 44.0% are male, with an average age of 41.9 years.

Which brands do Mixed drink fans like most?

Mixed drink fans show strongest brand affinity for Rammstein (201.42×), Richard Kruspe (201.42×), and Predator (alien) (20×) over the country average.

Where do Mixed drink fans live in United States?

Mixed drink fans in United States are most concentrated in California (reach 1,187,900), Texas (reach 1,084,090), and Florida (reach 597,520). These three regions account for the largest share of the active audience.

What other brands do Mixed drink fans also like?

Beyond Mixed drink itself, the audience over-indexes on Richard Kruspe (201.42×), Predator (alien) (20×), Marilyn Manson (20×), and P.O.D. (19.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.