Rascasse Audience Intelligence

Convictions Audience in United States

A data profile of the people who buy, follow and care about Convictions in United States — modelled from more than twelve digital signal sources. Convictions has an estimated audience of 1,700,051 people in United States.

#49among Metal in United States#3117among Person in United States#1886in Music & Radio

The average Convictions fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mixed drink, Little Red Riding Hood, Evanescence, with strongest over-indexing on Mixed drink (20× the country average).

Demographically, the Convictions audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Convictions fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Mixed drink.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Convictions profile in United States.

Audience size
1.7M
in United States
Gender
35.8%♀
64.2% male
Age
35.2
average years
Country rank
#16157
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Convictions fans

35.8% are female, 64.2% are male, average age 35.2.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Convictions audience in United States
MetricValue
Female35.8%
Male64.2%
Average age35.2
Estimated audience size1,700,051
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Convictions audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3911%
40-4910%
50+22%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Convictions audience comes from United States.

Worldwide audience distribution share by country for Convictions
CountryShare
United States55.9%
Japan7.0%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Convictions audience in United States is strongest.

Fig. 05

Top regions by affinity

Convictions fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.33×
02Hawaii~9K1.29×
03North Carolina~60K1.15×
04Texas~200K1.13×
05Georgia~60K1.13×
06Arkansas~20K1.13×
07Illinois~60K1.11×
08Indiana~30K1.08×
09Alaska~4K1.08×
10Kansas~10K1.07×
11South Dakota~4K1.07×
12Oklahoma~20K1.06×
13New Jersey~50K1.05×
14Virginia~40K1.05×
15Washington~40K1.05×
16Kentucky~20K1.05×
17Massachusetts~30K1.04×
18Maryland~30K1.04×
19Louisiana~20K1.04×
20Mississippi~10K1.04×
21Michigan~40K1.02×
22Rhode Island~5K1.01×
23Pennsylvania~60K1.00×
24Arizona~30K1.00×
25New York~90K0.98×
26South Carolina~20K0.98×
27Connecticut~20K0.98×
28Nebraska~8K0.98×
29Montana~5K0.97×
30North Dakota~3K0.96×
31Florida~100K0.95×
32Colorado~30K0.95×
33Minnesota~20K0.95×
34Iowa~10K0.95×
35Washington, District of Columbia~5K0.95×
36Missouri~30K0.94×
37Alabama~20K0.94×
38New Mexico~8K0.94×
39Ohio~50K0.92×
40Tennessee~30K0.92×
41Oregon~20K0.92×
42Idaho~8K0.92×
43Maine~6K0.92×
44Nevada~10K0.91×
45West Virginia~7K0.90×
46Utah~10K0.88×
47Vermont~3K0.88×
48New Hampshire~6K0.87×
49Wisconsin~20K0.86×
50Wyoming~2K0.86×
Fig. 06

Affinity by region

Affinity by region — Convictions, United States
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Convictions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Convictions audience
#·InterestCategoryAffinity×
01Little Red Riding HoodLiterature23.05×
02Mixed drinkFood & Beverages20.00×
03Wallace and GromitMovies & TV20.00×
04Judas PriestMusic & Radio19.46×
05RammsteinMusic & Radio19.13×
06Secret societyPolitics & Society17.32×
07Alien (franchise)Movies & TV13.69×
08EvanescenceMusic & Radio13.61×
09DeftonesMusic & Radio12.60×
10Buffy the Vampire SlayerMovies & TV11.83×
11Supernatural (U.S. TV series)Movies & TV7.84×
12Young-adult fictionLiterature7.18×
13Thrash metalMusic & Radio6.77×
14GoodreadsLiterature6.34×
15Ozzy OsbourneMusic & Radio5.45×
16GameStopGames3.76×
17Game of ThronesMovies & TV3.45×
18BeetlejuiceMovies & TV3.31×
19SubwayFood & Beverages2.79×
20Pizza HutFood & Beverages2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Convictions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Convictions audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
IndividualismJOY1.76×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Convictions audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
DIY MentalityTHRILL0.68×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Convictions have in United States?

Convictions has an estimated audience of 1,700,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Convictions fans?

35.8% of Convictions fans are female, 64.2% are male, with an average age of 35.2 years.

03

Which brands do Convictions fans like most?

Convictions fans show strongest brand affinity for Mixed drink (20×), Little Red Riding Hood (23.05×), and Evanescence (13.61×) over the country average.

04

Where do Convictions fans live in United States?

Convictions fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Convictions fans also like?

Beyond Convictions itself, the audience over-indexes on Little Red Riding Hood (23.05×), Evanescence (13.61×), Wallace and Gromit (20×), and Buffy the Vampire Slayer (11.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Convictions audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Convictions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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