Convictions Audience in United States
Convictions has an estimated audience of 1,146,241 people in United States. 36.4% are female, 63.6% are male, average age 33.0. Top brand affinities: Beetlejuice, Kia Sportage, Wallace and Gromit, Superman, Autism Awareness.
Top brand affinities include Beetlejuice, Kia Sportage, Wallace and Gromit, with strongest over-indexing on Beetlejuice (4.8× the country average). Demographically, the Convictions audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Convictions fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 33.0 |
| Estimated audience size | 1,146,241 |
Audience persona
The typical Convictions fan in United States is more male, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Beetlejuice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 4.8× | Movies & TV |
| Kia Sportage | 16.01× | Cars & Mobility |
| Wallace and Gromit | 20× | Movies & TV |
| Superman | 1.98× | Movies & TV |
| Autism Awareness | 6.83× | Health |
| Ozzy Osbourne | 6.74× | Music & Radio |
| Diabetes mellitus awareness | 4.6× | Health |
| Singer-songwriter | 2.72× | Music & Radio |
| GameStop | 3.88× | Games |
| Google Maps | 2.58× | Internet & Social Media |
| Supernatural (U.S. TV series) | 7.81× | Movies & TV |
| Deftones | 12.38× | Music & Radio |
| Magic: The Gathering | 7.24× | Games |
| Game of Thrones | 3.53× | Movies & TV |
| Thrash metal | 7.25× | Music & Radio |
| Indeed.com | 2.51× | Business & Career |
| Young-adult fiction | 6.67× | Literature |
| Capital One | 2.33× | Business & Career |
| Harry Potter | 2.07× | Movies & TV |
| Microblogging | 5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
| Individualism | JOY | 1.26 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| Japan | 8.5% |
| India | 8.4% |
See Convictions audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Convictions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.