Convictions Audience in United States
Convictions has an estimated audience of 1,146,241 people in United States. 36.4% are female, 63.6% are male, average age 33.0. Top brand affinities: Dog breed, Winemaking, Who Wants to Be a Millionaire?, Throne of Glass, Home construction.
Top brand affinities include Dog breed, Winemaking, Who Wants to Be a Millionaire?, with strongest over-indexing on Dog breed (3.9× the country average). Demographically, the Convictions audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Convictions fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 33.0 |
| Estimated audience size | 1,146,241 |
Audience persona
The typical Convictions fan in United States is more male, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.9× | Pets & Animals |
| Winemaking | 11.06× | Food & Beverages |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Throne of Glass | 15.26× | Literature |
| Home construction | 2.03× | Home & Garden |
| Nebraska | 3.6× | Travel & Leisure |
| Israel | 2.59× | Travel & Leisure |
| Nationality | 2.56× | Politics & Society |
| Monmouth County, New Jersey | 11.58× | Travel & Leisure |
| Elsword | 16.01× | Games |
| Grinch | 3.92× | Movies & TV |
| Alaska | 1.66× | Travel & Leisure |
| Minnesota | 1.55× | Travel & Leisure |
| Historic site | 3.58× | Arts & Culture |
| JibJab | 4.66× | Internet & Social Media |
| Vocal harmony | 3.39× | Music & Radio |
| Gift registry | 9.75× | Kids & Family |
| Google Photos | 1.77× | Technology & Electronics |
| Home staging | 3.74× | Home & Garden |
| Monogram | 2.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.32 |
| Individualism | JOY | 1.26 |
| Risk Appetite | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.7% |
| Japan | 8.5% |
| India | 8.4% |
See Convictions audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Convictions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.