Supernatural (U.S. TV series) Audience in United States

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Supernatural (U.S. TV series) has an estimated audience of 6,698,010 people in United States. 63.0% are female, 37.0% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Jensen Ackles, Mission: Impossible (film series), Jared Padalecki, Mission: Impossible, Dean Winchester.

The average Supernatural (U.S. TV series) fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jensen Ackles, Mission: Impossible (film series), Jared Padalecki, with strongest over-indexing on Jensen Ackles (39.44× the country average). Demographically, the Supernatural (U.S. TV series) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Supernatural (U.S. TV series) fans

Demographic split for Supernatural (U.S. TV series) audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.2
Estimated audience size6,698,010

Audience persona

The typical Supernatural (U.S. TV series) fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Jensen Ackles.

Top regions in United States

Top regions ranked by reach for Supernatural (U.S. TV series) in United States
RegionReachAffinity
California626,7800.85×
Texas599,8921.04×
Florida393,4110.87×
New York297,9140.8×
Ohio233,9471.13×
Pennsylvania222,1080.98×
Illinois211,1270.95×
North Carolina201,9961×
Georgia196,0800.95×
Michigan185,6691.06×
Tennessee155,8621.16×
Indiana150,4451.23×
Arizona141,7731.04×
Virginia141,6160.87×
Washington138,2641.03×
Missouri133,4991.24×
New Jersey124,8000.73×
Kentucky115,8641.38×
Alabama108,7241.16×
Colorado103,4640.98×
Oklahoma102,5311.38×
South Carolina100,1590.99×
Wisconsin97,2650.97×
Massachusetts95,5520.72×
Maryland94,2320.82×
Minnesota88,0140.92×
Louisiana86,6491×
Oregon83,8141.09×
Arkansas73,8471.34×
Utah67,9391.13×
Kansas62,9371.19×
Iowa61,9741.12×
Mississippi59,7501.08×
Nevada57,5110.89×
Connecticut53,5740.8×
West Virginia43,1231.38×
Idaho39,8601.19×
Nebraska36,3731.08×
New Mexico34,9201.04×
Maine24,7201.03×
New Hampshire24,1720.92×
Montana19,5921.05×
Hawaii18,8950.66×
South Dakota15,9741.03×
Rhode Island15,1920.71×
Alaska14,4301.01×
North Dakota13,8161×
Delaware12,9940.7×
Wyoming10,3791.05×
Washington, District of Columbia10,0120.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernatural (U.S. TV series) audience
BrandAffinityCategory
Jensen Ackles39.44×Movies & TV
Mission: Impossible (film series)20.89×Movies & TV
Jared Padalecki29.58×Movies & TV
Mission: Impossible16.79×Movies & TV
Dean Winchester35.81×Movies & TV
Beetlejuice5.7×Movies & TV
Superman3.09×Movies & TV
Harry Potter3.71×Movies & TV
Get Out (film)13.96×Movies & TV
Spirit Halloween6×Kids & Family
Smallville15.24×Movies & TV
Scooby-Doo5.02×Movies & TV
DJ Qualls23.99×Music & Radio
Paranormal television18.85×Movies & TV
Catherine O'Hara5.65×Movies & TV
Castiel (Supernatural)44.06×Movies & TV
Skyfall29.1×Movies & TV
Peacemaker3.01×Movies & TV
Sam Winchester41.69×Music & Radio
Jeffrey Dean Morgan10.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernatural (U.S. TV series) audience
TraitClusterScore
ExtroversionTHRILL1.79
LGBTQ+ IdentityOPEN1.62
MindfulnessBALANCE1.42
TraditionCONSERVATISM1.33
Early Adopter MentalityPOWER1.3
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Supernatural (U.S. TV series)
CountryShare
United States34.8%
Brazil10.4%
Japan7.0%

See Supernatural (U.S. TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Supernatural (U.S. TV series) have in United States?

Supernatural (U.S. TV series) has an estimated audience of 6,698,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Supernatural (U.S. TV series) fans?

63.0% of Supernatural (U.S. TV series) fans are female, 37.0% are male, with an average age of 35.2 years.

Which brands do Supernatural (U.S. TV series) fans like most?

Supernatural (U.S. TV series) fans show strongest brand affinity for Jensen Ackles (39.44×), Mission: Impossible (film series) (20.89×), and Jared Padalecki (29.58×) over the country average.

Where do Supernatural (U.S. TV series) fans live in United States?

Supernatural (U.S. TV series) fans in United States are most concentrated in California (reach 626,780), Texas (reach 599,892), and Florida (reach 393,411). These three regions account for the largest share of the active audience.

What other brands do Supernatural (U.S. TV series) fans also like?

Beyond Supernatural (U.S. TV series) itself, the audience over-indexes on Mission: Impossible (film series) (20.89×), Jared Padalecki (29.58×), Mission: Impossible (16.79×), and Dean Winchester (35.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.