Rascasse Audience Intelligence

Supernatural (U.S. TV series) Audience in United States

A data profile of the people who buy, follow and care about Supernatural (U.S. TV series) in United States — modelled from more than twelve digital signal sources. Supernatural (U.S. TV series) has an estimated audience of 6,987,084 people in United States.

#125among Movie / TV Show / Series in United States#441in Movies & TV

The average Supernatural (U.S. TV series) fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jensen Ackles, Jared Padalecki, Mission: Impossible, with strongest over-indexing on Jensen Ackles (39.44× the country average).

Demographically, the Supernatural (U.S. TV series) audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supernatural (U.S. TV series) fan in United States is more female, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Jensen Ackles.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernatural (U.S. TV series) profile in United States.

Audience size
7M
in United States
Gender
63.0%♀
37.0% male
Age
35.2
average years
Country rank
#5029
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernatural (U.S. TV series) viewers

63.0% are female, 37.0% are male, average age 35.2.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Supernatural (U.S. TV series) audience in United States
MetricValue
Female63.0%
Male37.0%
Average age35.2
Estimated audience size6,987,084
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Supernatural (U.S. TV series) audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Supernatural (U.S. TV series) audience comes from United States.

Worldwide audience distribution share by country for Supernatural (U.S. TV series)
CountryShare
United States31.3%
Brazil8.9%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernatural (U.S. TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Supernatural (U.S. TV series) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.45×
02Oklahoma~100K1.38×
03Kentucky~100K1.37×
04Arkansas~70K1.34×
05Idaho~40K1.24×
06Missouri~100K1.22×
07Kansas~60K1.20×
08Indiana~100K1.17×
09Alabama~100K1.15×
10Iowa~60K1.14×
11Tennessee~200K1.12×
12Utah~70K1.11×
13Mississippi~60K1.11×
14North Dakota~20K1.11×
15Ohio~200K1.10×
16Alaska~20K1.10×
17Wyoming~10K1.10×
18Montana~20K1.09×
19Nebraska~40K1.08×
20South Dakota~20K1.08×
21Oregon~80K1.07×
22New Mexico~40K1.07×
23Michigan~200K1.05×
24Maine~20K1.04×
25Arizona~100K1.02×
26Louisiana~90K1.01×
27Texas~600K0.99×
28Washington~100K0.99×
29Wisconsin~100K0.98×
30Pennsylvania~200K0.96×
31North Carolina~200K0.96×
32South Carolina~100K0.96×
33New Hampshire~20K0.93×
34Colorado~100K0.92×
35Illinois~200K0.91×
36Georgia~200K0.91×
37Minnesota~90K0.91×
38Nevada~60K0.89×
39Florida~400K0.85×
40Virginia~100K0.85×
41California~600K0.80×
42Maryland~90K0.80×
43Connecticut~50K0.80×
44Rhode Island~20K0.76×
45Delaware~10K0.76×
46New York~300K0.75×
47Massachusetts~100K0.73×
48New Jersey~100K0.71×
49Hawaii~20K0.66×
50Washington, District of Columbia~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Supernatural (U.S. TV series), United States
0.50×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernatural (U.S. TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernatural (U.S. TV series) audience
#·InterestCategoryAffinity×
01Castiel (Supernatural)Movies & TV44.06×
02Sam WinchesterMusic & Radio41.69×
03Jensen AcklesMovies & TV39.44×
04Dean WinchesterMovies & TV35.81×
05Jared PadaleckiMovies & TV29.58×
06SkyfallMovies & TV29.10×
07DJ QuallsMusic & Radio23.99×
08Mission: Impossible (film series)Movies & TV20.89×
09Paranormal televisionMovies & TV18.85×
10Mission: ImpossibleMovies & TV16.79×
11SmallvilleMovies & TV15.24×
12Get Out (film)Movies & TV13.96×
13SupergirlMovies & TV6.37×
14Spirit HalloweenKids & Family6.00×
15BeetlejuiceMovies & TV5.70×
16Catherine O'HaraMovies & TV5.65×
17Scooby-DooMovies & TV5.02×
18Harry PotterMovies & TV3.71×
19SupermanMovies & TV3.09×
20PeacemakerMovies & TV3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernatural (U.S. TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernatural (U.S. TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
MindfulnessBALANCE1.43×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernatural (U.S. TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
IndulgenceJOY0.68×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernatural (U.S. TV series) have in United States?

Supernatural (U.S. TV series) has an estimated audience of 6,987,084 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supernatural (U.S. TV series) viewers?

63.0% of Supernatural (U.S. TV series) fans are female, 37.0% are male, with an average age of 35.2 years.

03

Which brands do Supernatural (U.S. TV series) fans like most?

Supernatural (U.S. TV series) fans show strongest brand affinity for Jensen Ackles (39.44×), Jared Padalecki (29.58×), and Mission: Impossible (16.79×) over the country average.

04

Where do Supernatural (U.S. TV series) fans live in United States?

Supernatural (U.S. TV series) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Supernatural (U.S. TV series) fans also like?

Beyond Supernatural (U.S. TV series) itself, the audience over-indexes on Jared Padalecki (29.58×), Mission: Impossible (16.79×), Mission: Impossible (film series) (20.89×), and Dean Winchester (35.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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