Rascasse Audience Intelligence

Dean Winchester Audience in United States

A data profile of the people who buy, follow and care about Dean Winchester in United States — modelled from more than twelve digital signal sources. Dean Winchester has an estimated audience of 1,236,501 people in United States.

#1418among Actor Actress or TV Star in United States#4325among Person in United States#3527in Movies & TV

The average Dean Winchester fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supernatural (U.S. TV series), Skyfall, Superman, with strongest over-indexing on Supernatural (U.S. TV series) (35.81× the country average).

Demographically, the Dean Winchester audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dean Winchester fan in United States is more female, around 29.8 years old, with strong Tradition tendencies and a notable affinity for Supernatural (U.S. TV series).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dean Winchester profile in United States.

Audience size
1.2M
in United States
Gender
75.6%♀
24.4% male
Age
29.8
average years
Country rank
#20405
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dean Winchester fans

75.6% are female, 24.4% are male, average age 29.8.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Dean Winchester audience in United States
MetricValue
Female75.6%
Male24.4%
Average age29.8
Estimated audience size1,236,501
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Dean Winchester audience in United States
Age bracketShare%
16-1942%
20-2928%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Dean Winchester audience comes from United States.

Worldwide audience distribution share by country for Dean Winchester
CountryShare
United States32.9%
Brazil18.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean Winchester audience in United States is strongest.

Fig. 05

Top regions by affinity

Dean Winchester fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K1.72×
02Kentucky~20K1.50×
03Arkansas~10K1.38×
04Idaho~8K1.36×
05Oklahoma~20K1.35×
06Utah~10K1.26×
07Indiana~30K1.22×
08Alaska~3K1.20×
09Missouri~20K1.19×
10Wyoming~2K1.19×
11Tennessee~30K1.16×
12Kansas~10K1.16×
13Montana~4K1.13×
14Maine~5K1.12×
15North Dakota~3K1.11×
16Mississippi~10K1.10×
17Alabama~20K1.09×
18Ohio~40K1.06×
19Oregon~10K1.06×
20New Hampshire~5K1.04×
21Iowa~10K1.03×
22New Mexico~6K1.03×
23Nebraska~6K1.03×
24Washington~20K1.01×
25South Dakota~3K1.01×
26Michigan~30K0.99×
27North Carolina~30K0.97×
28South Carolina~20K0.97×
29Texas~90K0.96×
30Louisiana~10K0.96×
31Pennsylvania~40K0.94×
32Wisconsin~20K0.91×
33Arizona~20K0.90×
34Virginia~20K0.87×
35Georgia~30K0.86×
36Minnesota~10K0.86×
37Colorado~20K0.85×
38Illinois~30K0.84×
39Nevada~9K0.84×
40Florida~60K0.79×
41Rhode Island~3K0.79×
42Connecticut~9K0.78×
43California~100K0.75×
44Delaware~2K0.75×
45Massachusetts~20K0.73×
46Maryland~10K0.71×
47New York~40K0.70×
48Hawaii~3K0.68×
49New Jersey~20K0.63×
50Washington, District of Columbia~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Dean Winchester, United States
0.56×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean Winchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean Winchester audience
#·InterestCategoryAffinity×
01SkyfallMovies & TV58.48×
02Supernatural (U.S. TV series)Movies & TV35.81×
03Jill ScottMusic & Radio20.00×
04malwarebytesTechnology & Electronics20.00×
05Extrasensory perceptionHealth19.27×
06CougarKids & Family10.41×
07Brittany SnowMovies & TV7.84×
08The Lord of the RingsMovies & TV7.84×
09The Vampire DiariesMovies & TV7.77×
10Disneyland ParisTravel & Leisure6.62×
11Barnes & NobleLiterature5.59×
12Ryan ReynoldsMovies & TV5.46×
13Dylan O'BrienMovies & TV4.88×
14Britney SpearsMusic & Radio4.71×
15Stranger ThingsMovies & TV3.72×
16Game of ThronesMovies & TV3.64×
17PokémonGames3.36×
18SupermanMovies & TV2.72×
19Harry PotterMovies & TV2.06×
20Do it yourself (DIY)Home & Garden2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean Winchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dean Winchester audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
ExtroversionTHRILL1.48×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dean Winchester audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
Family OrientationCONSERVATISM0.76×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dean Winchester have in United States?

Dean Winchester has an estimated audience of 1,236,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dean Winchester fans?

75.6% of Dean Winchester fans are female, 24.4% are male, with an average age of 29.8 years.

03

Which brands do Dean Winchester fans like most?

Dean Winchester fans show strongest brand affinity for Supernatural (U.S. TV series) (35.81×), Skyfall (58.48×), and Superman (2.72×) over the country average.

04

Where do Dean Winchester fans live in United States?

Dean Winchester fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dean Winchester fans also like?

Beyond Dean Winchester itself, the audience over-indexes on Skyfall (58.48×), Superman (2.72×), Jill Scott (20×), and Britney Spears (4.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dean Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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