Rascasse Audience Intelligence

Dean Winchester Audience in Germany

A data profile of the people who buy, follow and care about Dean Winchester in Germany — modelled from more than twelve digital signal sources. Dean Winchester has an estimated audience of 251,837 people in Germany.

The average Dean Winchester fan in Germany is 28.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ozarks, Skyfall, Daniel Craig, with strongest over-indexing on Ozarks (57.29× the country average).

Demographically, the Dean Winchester audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dean Winchester fan in Germany is more female, around 28.4 years old, with strong Pet Ownership tendencies and a notable affinity for Ozarks.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dean Winchester profile in Germany.

Audience size
252K
in Germany
Gender
73.7%
26.3% male
Age
28.4
average years
Country rank
#19552
Person in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dean Winchester fans

73.7% are female, 26.3% are male, average age 28.4.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Dean Winchester audience in Germany
MetricValue
Female73.7%
Male26.3%
Average age28.4
Estimated audience size251,837
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Dean Winchester audience in Germany
Age bracketShare%
16-1947%
20-2926%
30-3915%
40-499%
50+3%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Dean Winchester audience comes from Germany.

Worldwide audience distribution share by country for Dean Winchester
CountryShare
United States32.9%
Brazil18.2%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean Winchester audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dean Winchester fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.18×
02Saarland~3K1.12×
03Niedersachsen~20K1.11×
04Rheinland-Pfalz~10K1.11×
05Schleswig-Holstein~9K1.04×
06Hessen~20K1.02×
07Bremen~2K1.02×
08Bayern~40K1.01×
09Hamburg~5K0.96×
10Brandenburg~7K0.94×
11Sachsen-Anhalt~6K0.94×
12Thüringen~5K0.94×
13Berlin~9K0.93×
14Baden-Württemberg~30K0.91×
15Sachsen~10K0.91×
16Mecklenburg-Vorpommern~4K0.88×
Fig. 06

Affinity by region

Affinity by region — Dean Winchester, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean Winchester audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean Winchester audience
#·InterestCategoryAffinity×
01Sleepy Hollow (TV series)Movies & TV60.75×
02SkyfallMovies & TV57.74×
03OzarksMovies & TV57.29×
04Halloween costumeKids & Family30.84×
05Once Upon a Time (TV series)Movies & TV30.76×
06Yvonne StrahovskiMovies & TV20.00×
07Whoopi GoldbergMovies & TV20.00×
08Blue Bloods (TV series)Movies & TV20.00×
09The DepartedMovies & TV20.00×
10John WayneMovies & TV18.70×
11Daniel CraigMovies & TV18.58×
12Supernatural (U.S. TV series)Movies & TV16.69×
13Jared PadaleckiMovies & TV15.83×
14Jensen AcklesMovies & TV14.50×
15Henry CavillMovies & TV13.59×
16Midsomer MurdersMovies & TV13.37×
17Mila KunisMovies & TV11.25×
18Sabrina CarpenterMusic & Radio8.00×
19HugendubelShopping4.35×
20Harry PotterMovies & TV2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean Winchester audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dean Winchester audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.58×
ExtroversionTHRILL1.42×
Community OrientationOPEN1.40×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dean Winchester audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.60×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.66×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Dean Winchester have in Germany?

Dean Winchester has an estimated audience of 251,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dean Winchester fans?

73.7% of Dean Winchester fans are female, 26.3% are male, with an average age of 28.4 years.

03

Which brands do Dean Winchester fans like most?

Dean Winchester fans show strongest brand affinity for Ozarks (57.29×), Skyfall (57.74×), and Daniel Craig (18.58×) over the country average.

04

Where do Dean Winchester fans live in Germany?

Dean Winchester fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dean Winchester fans also like?

Beyond Dean Winchester itself, the audience over-indexes on Skyfall (57.74×), Daniel Craig (18.58×), Once Upon a Time (TV series) (30.76×), and Supernatural (U.S. TV series) (16.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dean Winchester. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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