A data profile of the people who buy, follow and care about Skyfall in Germany — modelled from more than twelve digital signal sources. Skyfall has an estimated audience of 300,089 people in Germany.
The average Skyfall fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mission: Impossible, Mission: Impossible (film series), Jared Padalecki, with strongest over-indexing on Mission: Impossible (75.18× the country average).
Demographically, the Skyfall audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Skyfall fan in Germany is more male, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Mission: Impossible.
The key figures that characterise the Skyfall profile in Germany.
40.5% are female, 59.5% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 34.0 |
| Estimated audience size | 300,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 9% |
of the worldwide Skyfall audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.0% |
| France | 7.6% |
| Germany | 6.2% |
Where the Skyfall audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.20× | |
| 02 | Hamburg | ~8K | 1.07× | |
| 03 | Baden-Württemberg | ~50K | 1.06× | |
| 04 | Nordrhein-Westfalen | ~80K | 1.05× | |
| 05 | Hessen | ~30K | 1.05× | |
| 06 | Schleswig-Holstein | ~10K | 1.05× | |
| 07 | Niedersachsen | ~30K | 1.04× | |
| 08 | Berlin | ~20K | 1.04× | |
| 09 | Sachsen | ~20K | 1.03× | |
| 10 | Rheinland-Pfalz | ~20K | 0.99× | |
| 11 | Saarland | ~4K | 0.97× | |
| 12 | Brandenburg | ~10K | 0.95× | |
| 13 | Thüringen | ~8K | 0.94× | |
| 14 | Bremen | ~3K | 0.90× | |
| 15 | Sachsen-Anhalt | ~8K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.85× |
The strongest cross-interests of the Skyfall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spy film | Movies & TV | 88.22× | ||
| 02 | Mission: Impossible | Movies & TV | 75.18× | ||
| 03 | Jared Padalecki | Movies & TV | 74.66× | ||
| 04 | scream queens | Movies & TV | 74.44× | ||
| 05 | Misha Collins | Movies & TV | 72.77× | ||
| 06 | Mission: Impossible (film series) | Movies & TV | 63.51× | ||
| 07 | Dean Winchester | Movies & TV | 57.74× | ||
| 08 | Ian Somerhalder | Movies & TV | 48.62× | ||
| 09 | Zombieland | Movies & TV | 44.95× | ||
| 10 | Jack Nicholson | Movies & TV | 26.72× | ||
| 11 | Supernatural (U.S. TV series) | Movies & TV | 26.40× | ||
| 12 | Daniel Craig | Movies & TV | 22.91× | ||
| 13 | Heike Makatsch | Movies & TV | 22.91× | ||
| 14 | Frankenstein (1931 film) | Movies & TV | 21.75× | ||
| 15 | Arnold Schwarzenegger | Movies & TV | 20.00× | ||
| 16 | Meghan Markle | Fashion & Accessoires | 20.00× | ||
| 17 | Interstellar (film) | Movies & TV | 20.00× | ||
| 18 | George Clooney | Movies & TV | 19.83× | ||
| 19 | Charlize Theron | Movies & TV | 18.93× | ||
| 20 | Beetlejuice | Movies & TV | 12.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.77× | |
| Extroversion | THRILL | 1.74× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.54× | |
| DIY Mentality | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× |
Skyfall has an estimated audience of 300,089 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
40.5% of Skyfall fans are female, 59.5% are male, with an average age of 34.0 years.
Skyfall fans show strongest brand affinity for Mission: Impossible (75.18×), Mission: Impossible (film series) (63.51×), and Jared Padalecki (74.66×) over the country average.
Skyfall fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Skyfall itself, the audience over-indexes on Mission: Impossible (film series) (63.51×), Jared Padalecki (74.66×), Ian Somerhalder (48.62×), and Supernatural (U.S. TV series) (26.4×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Skyfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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