Rascasse Audience Intelligence

Once Upon a Time (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Once Upon a Time (TV series) in Germany — modelled from more than twelve digital signal sources. Once Upon a Time (TV series) has an estimated audience of 566,005 people in Germany.

#184among TV series in Germany#526among Movie / TV Show / Series in Germany#1590in Movies & TV

The average Once Upon a Time (TV series) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twilight (2008 film), Charlie and the Chocolate Factory, Grimm (TV series), with strongest over-indexing on Twilight (2008 film) (42.57× the country average).

Demographically, the Once Upon a Time (TV series) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Once Upon a Time (TV series) fan in Germany is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Twilight (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Once Upon a Time (TV series) profile in Germany.

Audience size
566K
in Germany
Gender
62.9%♀
37.1% male
Age
37.6
average years
Country rank
#10615
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Once Upon a Time (TV series) viewers

62.9% are female, 37.1% are male, average age 37.6.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Once Upon a Time (TV series) audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age37.6
Estimated audience size566,005
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Once Upon a Time (TV series) audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4921%
50+14%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Once Upon a Time (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Once Upon a Time (TV series)
CountryShare
United States29.9%
Italy6.4%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Once Upon a Time (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Once Upon a Time (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.21×
02Mecklenburg-Vorpommern~10K1.17×
03Brandenburg~20K1.14×
04Nordrhein-Westfalen~100K1.07×
05Schleswig-Holstein~20K1.05×
06Sachsen~30K1.03×
07Thüringen~20K1.02×
08Niedersachsen~60K1.00×
09Saarland~7K1.00×
10Rheinland-Pfalz~30K0.97×
11Bremen~5K0.96×
12Hessen~40K0.90×
13Berlin~20K0.89×
14Baden-Württemberg~70K0.88×
15Bayern~80K0.87×
16Hamburg~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Once Upon a Time (TV series), Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Once Upon a Time (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Once Upon a Time (TV series) audience
#·InterestCategoryAffinity×
01Merlin (TV series)Movies & TV70.54×
02Ghost WhispererMovies & TV63.53×
03Finding NeverlandMovies & TV56.75×
04Grimm (TV series)Movies & TV56.71×
05The Mortal Instruments: City of BonesMovies & TV55.43×
06Charlie and the Chocolate FactoryMovies & TV53.36×
07Legend of the SeekerMovies & TV52.76×
08Twilight (2008 film)Movies & TV42.57×
09Gordon RamseyFood & Beverages37.18×
10Jamie DornanMovies & TV29.38×
11LegaciesMovies & TV28.03×
12Margaret QualleyMovies & TV26.59×
13Madelyn ClineMovies & TV22.42×
14Wicked (musical)Music & Radio22.15×
15Heroes (TV series)Movies & TV21.95×
16Supernatural (U.S. TV series)Movies & TV16.56×
17The Office (U.S. TV series)Movies & TV16.46×
18LuciferMovies & TV15.74×
19Outlander (film)Movies & TV15.59×
20Charlie HunnamMovies & TV11.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Once Upon a Time (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Once Upon a Time (TV series) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
Pet OwnershipJOY1.29×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Once Upon a Time (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Risk AppetiteTHRILL0.86×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Once Upon a Time (TV series) have in Germany?

Once Upon a Time (TV series) has an estimated audience of 566,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Once Upon a Time (TV series) viewers?

62.9% of Once Upon a Time (TV series) fans are female, 37.1% are male, with an average age of 37.6 years.

03

Which brands do Once Upon a Time (TV series) fans like most?

Once Upon a Time (TV series) fans show strongest brand affinity for Twilight (2008 film) (42.57×), Charlie and the Chocolate Factory (53.36×), and Grimm (TV series) (56.71×) over the country average.

04

Where do Once Upon a Time (TV series) fans live in Germany?

Once Upon a Time (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Once Upon a Time (TV series) fans also like?

Beyond Once Upon a Time (TV series) itself, the audience over-indexes on Charlie and the Chocolate Factory (53.36×), Grimm (TV series) (56.71×), Heroes (TV series) (21.95×), and Ghost Whisperer (63.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Once Upon a Time (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Once Upon a Time (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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