Once Upon a Time (TV series) Audience in Germany
Once Upon a Time (TV series) has an estimated audience of 593,919 people in Germany. 62.9% are female, 37.1% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twilight (2008 film), Charlie and the Chocolate Factory, Grimm (TV series), Ghost Whisperer, Heroes (TV series).
The average Once Upon a Time (TV series) fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twilight (2008 film), Charlie and the Chocolate Factory, Grimm (TV series), with strongest over-indexing on Twilight (2008 film) (42.57× the country average). Demographically, the Once Upon a Time (TV series) audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Once Upon a Time (TV series) fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 37.6 |
| Estimated audience size | 593,919 |
Audience persona
The typical Once Upon a Time (TV series) fan in Germany is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Twilight (2008 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,310 | 1.11× |
| Bayern | 86,235 | 0.9× |
| Baden-Württemberg | 72,692 | 0.9× |
| Niedersachsen | 61,222 | 1.06× |
| Hessen | 42,130 | 0.93× |
| Sachsen | 30,073 | 1.03× |
| Rheinland-Pfalz | 28,513 | 0.96× |
| Berlin | 24,542 | 0.92× |
| Schleswig-Holstein | 22,940 | 1.08× |
| Brandenburg | 20,926 | 1.14× |
| Sachsen-Anhalt | 17,972 | 1.17× |
| Thüringen | 15,359 | 1.01× |
| Mecklenburg-Vorpommern | 12,735 | 1.12× |
| Hamburg | 10,469 | 0.78× |
| Saarland | 7,014 | 0.96× |
| Bremen | 4,688 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twilight (2008 film) | 42.57× | Movies & TV |
| Charlie and the Chocolate Factory | 53.36× | Movies & TV |
| Grimm (TV series) | 56.71× | Movies & TV |
| Ghost Whisperer | 63.53× | Movies & TV |
| Heroes (TV series) | 21.95× | Movies & TV |
| Margaret Qualley | 26.59× | Movies & TV |
| Madelyn Cline | 22.42× | Movies & TV |
| Gordon Ramsey | 37.18× | Food & Beverages |
| Merlin (TV series) | 70.54× | Movies & TV |
| Jamie Dornan | 29.38× | Movies & TV |
| Outlander (film) | 15.59× | Movies & TV |
| Legend of the Seeker | 52.76× | Movies & TV |
| Supernatural (U.S. TV series) | 16.56× | Movies & TV |
| The Office (U.S. TV series) | 16.46× | Movies & TV |
| Charlie Hunnam | 11.95× | Movies & TV |
| Wicked (musical) | 22.15× | Music & Radio |
| The Mortal Instruments: City of Bones | 55.43× | Movies & TV |
| Legacies | 28.03× | Movies & TV |
| Lucifer | 15.74× | Movies & TV |
| Finding Neverland | 56.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| Indulgence | JOY | 1.22 |
| Creativity | OPEN | 1.15 |
| Mindfulness | BALANCE | 1.13 |
| Sustainability | BALANCE | 1.1 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| Italy | 6.4% |
| Brazil | 6.2% |
See Once Upon a Time (TV series) audiences in other countries
- Once Upon a Time (TV series) — United States
- Once Upon a Time (TV series) — United Kingdom
- Once Upon a Time (TV series) — France
- Once Upon a Time (TV series) — Italy
- Once Upon a Time (TV series) — Spain
- Once Upon a Time (TV series) — Brazil
- Once Upon a Time (TV series) — Japan
- Once Upon a Time (TV series) — South Korea
- Once Upon a Time (TV series) — India
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Once Upon a Time (TV series) have in Germany?
Once Upon a Time (TV series) has an estimated audience of 593,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Once Upon a Time (TV series) fans?
62.9% of Once Upon a Time (TV series) fans are female, 37.1% are male, with an average age of 37.6 years.
Which brands do Once Upon a Time (TV series) fans like most?
Once Upon a Time (TV series) fans show strongest brand affinity for Twilight (2008 film) (42.57×), Charlie and the Chocolate Factory (53.36×), and Grimm (TV series) (56.71×) over the country average.
Where do Once Upon a Time (TV series) fans live in Germany?
Once Upon a Time (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,310), Bayern (reach 86,235), and Baden-Württemberg (reach 72,692). These three regions account for the largest share of the active audience.
What other brands do Once Upon a Time (TV series) fans also like?
Beyond Once Upon a Time (TV series) itself, the audience over-indexes on Charlie and the Chocolate Factory (53.36×), Grimm (TV series) (56.71×), Ghost Whisperer (63.53×), and Heroes (TV series) (21.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Once Upon a Time (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.