Rascasse Audience Intelligence

Lucifer Audience in Germany

A data profile of the people who buy, follow and care about Lucifer in Germany — modelled from more than twelve digital signal sources. Lucifer has an estimated audience of 1,397,433 people in Germany.

The average Lucifer fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Man in the High Castle, Lucifer (TV series), Ozarks, with strongest over-indexing on The Man in the High Castle (121.41× the country average).

Demographically, the Lucifer audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lucifer fan in Germany is more female, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for The Man in the High Castle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucifer profile in Germany.

Audience size
1.4M
in Germany
Gender
62.0%
38.0% male
Age
36.4
average years
Country rank
#4762
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lucifer viewers

62.0% are female, 38.0% are male, average age 36.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Lucifer audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age36.4
Estimated audience size1,397,433
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Lucifer audience in Germany
Age bracketShare%
16-1920%
20-2927%
30-3923%
40-4920%
50+10%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Lucifer audience comes from Germany.

Worldwide audience distribution share by country for Lucifer
CountryShare
United States18.0%
Germany9.7%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucifer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lucifer fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.18×
02Sachsen-Anhalt~40K1.09×
03Rheinland-Pfalz~70K1.06×
04Thüringen~40K1.05×
05Nordrhein-Westfalen~300K1.04×
06Sachsen~70K1.03×
07Brandenburg~40K1.03×
08Saarland~20K1.03×
09Bayern~200K1.01×
10Hessen~100K1.01×
11Schleswig-Holstein~50K1.00×
12Mecklenburg-Vorpommern~30K0.98×
13Baden-Württemberg~200K0.95×
14Bremen~10K0.90×
15Hamburg~30K0.84×
16Berlin~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Lucifer, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucifer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucifer audience
#·InterestCategoryAffinity×
01The Man in the High CastleMovies & TV121.41×
02Lucifer (TV series)Movies & TV66.88×
03OzarksMovies & TV49.02×
04Ray DonovanMovies & TV46.21×
05The Last KingdomMovies & TV39.35×
06Twin PeaksMovies & TV29.93×
07Halloween costumeKids & Family27.41×
08Mad MenMovies & TV26.47×
09Californication (TV series)Movies & TV25.01×
10The MentalistMovies & TV22.92×
11Fargo (film)Movies & TV20.00×
12Yvonne StrahovskiMovies & TV20.00×
13Andy SambergMovies & TV20.00×
14Sons of AnarchyMovies & TV18.74×
15Person of Interest (TV series)Movies & TV18.73×
16One Tree Hill (TV series)Movies & TV18.07×
17SmallvilleMovies & TV16.01×
18Sabrina CarpenterMusic & Radio11.02×
19Vikings (TV series)Movies & TV10.91×
20SupermanMovies & TV4.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucifer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Lucifer audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
ExtroversionTHRILL1.48×
Community OrientationOPEN1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Lucifer audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
Sports ActivityPOWER0.70×
Design AffinityPREMIUM0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Lucifer have in Germany?

Lucifer has an estimated audience of 1,397,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lucifer viewers?

62.0% of Lucifer fans are female, 38.0% are male, with an average age of 36.4 years.

03

Which brands do Lucifer fans like most?

Lucifer fans show strongest brand affinity for The Man in the High Castle (121.41×), Lucifer (TV series) (66.88×), and Ozarks (49.02×) over the country average.

04

Where do Lucifer fans live in Germany?

Lucifer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lucifer fans also like?

Beyond Lucifer itself, the audience over-indexes on Lucifer (TV series) (66.88×), Ozarks (49.02×), Twin Peaks (29.93×), and The Mentalist (22.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lucifer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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