Lucifer Audience in United States

Lucifer logo

Lucifer has an estimated audience of 2,576,594 people in United States. 55.5% are female, 44.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Dog breed, Elsword, Urban Outfitters, Combat sport.

The average Lucifer fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Dog breed, Elsword, with strongest over-indexing on Throne of Glass (14.55× the country average). Demographically, the Lucifer audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Lucifer fans

Demographic split for Lucifer audience in United States
MetricValue
Female55.5%
Male44.5%
Average age33.5
Estimated audience size2,576,594

Audience persona

The typical Lucifer fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Throne of Glass.

Top regions in United States

Top regions ranked by reach for Lucifer in United States
RegionReachAffinity
California277,5910.98×
Texas247,5151.12×
Florida168,0510.96×
New York137,8120.96×
Pennsylvania89,1171.03×
Illinois86,5041.01×
Ohio83,0171.05×
Georgia79,9121.01×
North Carolina77,0540.99×
Michigan69,8281.04×
Arizona69,5411.32×
New Jersey58,7570.9×
Virginia57,9410.92×
Washington54,2341.05×
Tennessee53,3381.03×
Indiana52,6611.12×
Maryland49,1481.11×
Missouri48,5441.17×
Alabama45,1991.26×
Massachusetts42,6320.84×
Colorado37,9740.94×
South Carolina37,8000.98×
Kentucky37,7171.17×
Wisconsin37,2140.96×
Oklahoma35,3491.24×
Louisiana33,9741.02×
Minnesota33,4800.91×
Oregon29,9081.01×
Nevada25,3361.02×
Arkansas24,6971.16×
Utah23,5461.02×
Connecticut23,2040.9×
Mississippi21,9021.03×
Kansas21,5651.06×
Iowa20,8230.98×
West Virginia14,1401.18×
Idaho13,5541.05×
New Mexico13,0731.01×
Nebraska12,7080.98×
Hawaii10,1180.91×
New Hampshire8,7090.86×
Maine8,5600.93×
Rhode Island7,1840.88×
Alaska6,6911.21×
Montana6,5030.91×
Delaware5,8400.82×
South Dakota5,2290.88×
North Dakota4,9480.93×
Washington, District of Columbia4,7830.62×
Wyoming3,4210.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucifer audience
BrandAffinityCategory
Throne of Glass14.55×Literature
Dog breed1.96×Pets & Animals
Elsword20.45×Games
Urban Outfitters1.98×Shopping
Combat sport1.7×Sports
Bank account2.45×Business & Career
Grace Slick7.85×Music & Radio
Grinch3.52×Movies & TV
Natural rubber1.76×Cars & Mobility
Google Photos2.11×Technology & Electronics
Israel1.76×Travel & Leisure
Monmouth County, New Jersey8.13×Travel & Leisure
Home staging4.25×Home & Garden
Nationality1.67×Politics & Society
Chromebook4.26×Technology & Electronics
Vocal harmony3.36×Music & Radio
3D printing1.65×Technology & Electronics
College of the Holy Cross9.92×Business & Career
Goop3.26×Internet & Social Media
Jaws3.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucifer audience
TraitClusterScore
PatriotismCONSERVATISM1.64
ExtroversionTHRILL1.63
LGBTQ+ IdentityOPEN1.37
MindfulnessBALANCE1.36
Risk AppetiteTHRILL1.32
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Lucifer
CountryShare
United States18.1%
Germany9.7%
India9.5%

See Lucifer audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Lucifer have in United States?

Lucifer has an estimated audience of 2,576,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucifer fans?

55.5% of Lucifer fans are female, 44.5% are male, with an average age of 33.5 years.

Which brands do Lucifer fans like most?

Lucifer fans show strongest brand affinity for Throne of Glass (14.55×), Dog breed (1.96×), and Elsword (20.45×) over the country average.

Where do Lucifer fans live in United States?

Lucifer fans in United States are most concentrated in California (reach 277,591), Texas (reach 247,515), and Florida (reach 168,051). These three regions account for the largest share of the active audience.

What other brands do Lucifer fans also like?

Beyond Lucifer itself, the audience over-indexes on Dog breed (1.96×), Elsword (20.45×), Urban Outfitters (1.98×), and Combat sport (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucifer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.