Rascasse Audience Intelligence

Lucifer Audience in United States

A data profile of the people who buy, follow and care about Lucifer in United States — modelled from more than twelve digital signal sources. Lucifer has an estimated audience of 2,593,072 people in United States.

#180among TV series in United States#598among Movie / TV Show / Series in United States#1654in Movies & TV

The average Lucifer fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Brittany Snow, Dylan O'Brien, with strongest over-indexing on Superman (2.62× the country average).

Demographically, the Lucifer audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lucifer fan in United States is more female, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lucifer profile in United States.

Audience size
2.6M
in United States
Gender
55.5%♀
44.5% male
Age
33.5
average years
Country rank
#11593
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lucifer viewers

55.5% are female, 44.5% are male, average age 33.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Lucifer audience in United States
MetricValue
Female55.5%
Male44.5%
Average age33.5
Estimated audience size2,593,072
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Lucifer audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4916%
50+11%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Lucifer audience comes from United States.

Worldwide audience distribution share by country for Lucifer
CountryShare
United States18.0%
Germany9.7%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lucifer audience in United States is strongest.

Fig. 05

Top regions by affinity

Lucifer fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.32×
02Alaska~7K1.32×
03Alabama~50K1.26×
04Oklahoma~30K1.22×
05West Virginia~10K1.22×
06Kentucky~40K1.16×
07Arkansas~20K1.16×
08Missouri~50K1.14×
09Maryland~50K1.11×
10Indiana~50K1.10×
11Texas~200K1.07×
12Mississippi~20K1.06×
13Idaho~10K1.06×
14Kansas~20K1.05×
15Tennessee~50K1.04×
16Louisiana~30K1.04×
17Washington~50K1.03×
18New Mexico~10K1.03×
19Nevada~30K1.02×
20Ohio~80K1.01×
21North Dakota~5K1.01×
22Michigan~70K1.00×
23Oregon~30K1.00×
24Utah~20K1.00×
25Iowa~20K1.00×
26Pennsylvania~90K0.99×
27Georgia~80K0.99×
28Nebraska~10K0.99×
29Illinois~80K0.96×
30South Carolina~40K0.96×
31California~300K0.95×
32North Carolina~70K0.95×
33Montana~7K0.95×
34South Dakota~6K0.95×
35Florida~200K0.94×
36Wisconsin~40K0.94×
37Maine~9K0.94×
38Hawaii~10K0.92×
39Rhode Island~7K0.91×
40New York~100K0.90×
41Colorado~40K0.90×
42Virginia~60K0.89×
43Minnesota~30K0.89×
44Connecticut~20K0.89×
45New Hampshire~9K0.89×
46New Jersey~60K0.87×
47Delaware~6K0.86×
48Massachusetts~40K0.82×
49Vermont~4K0.82×
50Washington, District of Columbia~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Lucifer, United States
0.63×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lucifer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lucifer audience
#·InterestCategoryAffinity×
01Wallace and GromitMovies & TV14.55×
02Little Red Riding HoodLiterature13.90×
03Supernatural (U.S. TV series)Movies & TV7.79×
04The Vampire DiariesMovies & TV7.08×
05Brittany SnowMovies & TV6.28×
06Dylan O'BrienMovies & TV5.65×
07Berlin WallTravel & Leisure5.62×
08GoodreadsLiterature5.10×
09FedEx OfficeBusiness & Career4.98×
10Death metalMusic & Radio4.85×
11Twilight (series)Movies & TV4.63×
12Young-adult fictionLiterature4.39×
13Dexter (TV series)Movies & TV4.34×
14Millie Bobby BrownMovies & TV3.24×
15BeetlejuiceMovies & TV2.97×
16SupermanMovies & TV2.62×
17Game of ThronesMovies & TV2.43×
18BatmanMovies & TV2.17×
19Stranger ThingsMovies & TV2.09×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lucifer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lucifer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
ExtroversionTHRILL1.39×
IndividualismJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lucifer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Family OrientationCONSERVATISM0.66×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lucifer have in United States?

Lucifer has an estimated audience of 2,593,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lucifer viewers?

55.5% of Lucifer fans are female, 44.5% are male, with an average age of 33.5 years.

03

Which brands do Lucifer fans like most?

Lucifer fans show strongest brand affinity for Superman (2.62×), Brittany Snow (6.28×), and Dylan O'Brien (5.65×) over the country average.

04

Where do Lucifer fans live in United States?

Lucifer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lucifer fans also like?

Beyond Lucifer itself, the audience over-indexes on Brittany Snow (6.28×), Dylan O'Brien (5.65×), Supernatural (U.S. TV series) (7.79×), and Beetlejuice (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Lucifer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucifer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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