Rascasse Audience Intelligence

malwarebytes Audience in United States

A data profile of the people who buy, follow and care about malwarebytes in United States — modelled from more than twelve digital signal sources. malwarebytes has an estimated audience of 1,585,984 people in United States.

#533among Website / Newspaper / Magazine in United States#592in Technology & Electronics

The average malwarebytes fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SOAK, G.E.M., Geek girl, with strongest over-indexing on SOAK (322.85× the country average).

Demographically, the malwarebytes audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical malwarebytes fan in United States is more male, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for SOAK.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the malwarebytes profile in United States.

Audience size
1.6M
in United States
Gender
41.7%♀
58.3% male
Age
42.3
average years
Country rank
#17033
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of malwarebytes

41.7% are female, 58.3% are male, average age 42.3.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for malwarebytes audience in United States
MetricValue
Female41.7%
Male58.3%
Average age42.3
Estimated audience size1,585,984
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the malwarebytes audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3913%
40-4917%
50+36%
Fig. 04

Worldwide distribution

20.0%

of the worldwide malwarebytes audience comes from United States.

Worldwide audience distribution share by country for malwarebytes
CountryShare
United States20.0%
Brazil3.7%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the malwarebytes audience in United States is strongest.

Fig. 05

Top regions by affinity

malwarebytes fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.28×
02Oregon~20K1.17×
03Montana~5K1.17×
04Vermont~3K1.12×
05Washington~30K1.11×
06Utah~20K1.10×
07New Hampshire~7K1.10×
08Florida~100K1.09×
09Arizona~30K1.09×
10Oklahoma~20K1.09×
11Maine~6K1.08×
12Alaska~4K1.06×
13Colorado~30K1.05×
14Minnesota~20K1.04×
15Wisconsin~20K1.03×
16Connecticut~20K1.03×
17Kansas~10K1.03×
18New Mexico~8K1.03×
19Virginia~40K1.02×
20Missouri~30K1.02×
21Kentucky~20K1.02×
22Nevada~20K1.02×
23South Dakota~4K1.02×
24West Virginia~7K1.01×
25Arkansas~10K1.00×
26California~200K0.98×
27Ohio~50K0.98×
28Pennsylvania~50K0.97×
29Michigan~40K0.97×
30Massachusetts~30K0.97×
31Indiana~30K0.97×
32North Dakota~3K0.97×
33North Carolina~40K0.96×
34Tennessee~30K0.96×
35Maryland~30K0.96×
36Iowa~10K0.95×
37Hawaii~6K0.95×
38Rhode Island~5K0.94×
39Texas~100K0.93×
40New Jersey~40K0.93×
41South Carolina~20K0.93×
42Illinois~50K0.92×
43Georgia~40K0.92×
44Louisiana~20K0.92×
45Nebraska~7K0.91×
46New York~80K0.90×
47Alabama~20K0.89×
48Delaware~4K0.88×
49Mississippi~10K0.87×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — malwarebytes, United States
0.62×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the malwarebytes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for malwarebytes audience
#·InterestCategoryAffinity×
01Hotspot ShieldTechnology & Electronics536.70×
02Zaatar w ZeitFood & Beverages487.42×
03AviraTechnology & Electronics341.63×
04SOAKMusic & Radio322.85×
05City and ColourMusic & Radio322.85×
06Leif VollebekkMusic & Radio322.85×
07James Vincent McMorrowMusic & Radio322.85×
08East JavaTravel & Leisure271.09×
09Geek girlInternet & Social Media260.18×
10Desert HeartsMovies & TV233.77×
11The Simple ThingsFood & Beverages211.43×
12Special Region of YogyakartaPOI195.44×
13Bright LightsMovies & TV127.97×
14YogyakartaTravel & Leisure125.57×
15Universiti Putra MalaysiaBusiness & Career123.23×
16New Jersey Institute of TechnologyBusiness & Career110.80×
17G.E.M.Music & Radio109.17×
18FrankensteinLiterature20.00×
19Superhero fictionLiterature20.00×
20Allegiant (novel)Literature19.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the malwarebytes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by malwarebytes audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.51×
Career OrientationPOWER2.82×
Urban LifestyleOPEN2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by malwarebytes audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
MindfulnessBALANCE0.71×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does malwarebytes have in United States?

malwarebytes has an estimated audience of 1,585,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of malwarebytes fans?

41.7% of malwarebytes fans are female, 58.3% are male, with an average age of 42.3 years.

03

Which brands do malwarebytes fans like most?

malwarebytes fans show strongest brand affinity for SOAK (322.85×), G.E.M. (109.17×), and Geek girl (260.18×) over the country average.

04

Where do malwarebytes fans live in United States?

malwarebytes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do malwarebytes fans also like?

Beyond malwarebytes itself, the audience over-indexes on G.E.M. (109.17×), Geek girl (260.18×), Hotspot Shield (536.7×), and East Java (271.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See malwarebytes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for malwarebytes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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