malwarebytes Audience in United States

malwarebytes logo

malwarebytes has an estimated audience of 1,555,357 people in United States. 41.7% are female, 58.3% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: SOAK, Geek girl, Hotspot Shield, G.E.M., East Java.

The average malwarebytes fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SOAK, Geek girl, Hotspot Shield, with strongest over-indexing on SOAK (322.85× the country average). Demographically, the malwarebytes audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of malwarebytes fans

Demographic split for malwarebytes audience in United States
MetricValue
Female41.7%
Male58.3%
Average age42.3
Estimated audience size1,555,357

Audience persona

The typical malwarebytes fan in United States is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SOAK.

Top regions in United States

Top regions ranked by reach for malwarebytes in United States
RegionReachAffinity
California183,2581.07×
Texas130,3560.97×
Florida114,9271.09×
New York90,7241.04×
Pennsylvania53,6651.02×
Illinois53,0171.02×
Ohio47,6650.99×
Georgia45,8830.96×
North Carolina45,5470.97×
Virginia42,1621.11×
Michigan41,6291.02×
New Jersey39,7651.01×
Washington38,7731.24×
Arizona35,9341.13×
Massachusetts32,9961.08×
Tennessee29,0100.93×
Colorado27,5891.13×
Maryland27,0031.01×
Indiana26,6600.94×
Missouri25,8191.03×
Wisconsin24,8561.06×
Oregon23,1721.3×
Minnesota22,6261.02×
South Carolina20,1620.86×
Kentucky18,0890.93×
Oklahoma18,0171.04×
Alabama17,8550.82×
Louisiana16,7280.83×
Utah16,1511.16×
Connecticut16,0171.03×
Nevada15,3531.02×
Kansas12,4341.01×
Iowa11,8040.92×
Arkansas11,5890.9×
Mississippi9,6330.75×
Idaho9,1801.18×
New Hampshire7,1671.17×
Nebraska7,0180.9×
New Mexico6,9810.9×
West Virginia6,9310.96×
Hawaii6,6500.99×
Maine5,9941.08×
Montana4,7981.11×
Rhode Island4,7450.96×
Delaware3,6100.84×
South Dakota3,3080.92×
Washington, District of Columbia3,2500.7×
Alaska3,0790.93×
Vermont2,8691.05×
North Dakota2,7760.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for malwarebytes audience
BrandAffinityCategory
SOAK322.85×Music & Radio
Geek girl260.18×Internet & Social Media
Hotspot Shield536.7×Technology & Electronics
G.E.M.109.17×Music & Radio
East Java271.09×Travel & Leisure
Desert Hearts233.77×Movies & TV
City and Colour322.85×Music & Radio
Avira341.63×Technology & Electronics
Zaatar w Zeit487.42×Food & Beverages
New Jersey Institute of Technology110.8×Business & Career
Bright Lights127.97×Movies & TV
Leif Vollebekk322.85×Music & Radio
Yogyakarta125.57×Travel & Leisure
Frankenstein20×Literature
Allegiant (novel)19.22×Literature
The Simple Things211.43×Food & Beverages
Superhero fiction20×Literature
James Vincent McMorrow322.85×Music & Radio
Special Region of Yogyakarta195.44×
Universiti Putra Malaysia123.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by malwarebytes audience
TraitClusterScore
Early Adopter MentalityPOWER1.87
Need for SecurityCONSERVATISM1.69
Career OrientationPOWER1.55
Quality AwarenessPREMIUM1.43
Family OrientationCONSERVATISM1.18
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for malwarebytes
CountryShare
United States20.1%
Brazil3.6%
Canada3.3%

See malwarebytes audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does malwarebytes have in United States?

malwarebytes has an estimated audience of 1,555,357 people in United States, concentrated in California and Texas.

What is the gender split and age of malwarebytes fans?

41.7% of malwarebytes fans are female, 58.3% are male, with an average age of 42.3 years.

Which brands do malwarebytes fans like most?

malwarebytes fans show strongest brand affinity for SOAK (322.85×), Geek girl (260.18×), and Hotspot Shield (536.7×) over the country average.

Where do malwarebytes fans live in United States?

malwarebytes fans in United States are most concentrated in California (reach 183,258), Texas (reach 130,356), and Florida (reach 114,927). These three regions account for the largest share of the active audience.

What other brands do malwarebytes fans also like?

Beyond malwarebytes itself, the audience over-indexes on Geek girl (260.18×), Hotspot Shield (536.7×), G.E.M. (109.17×), and East Java (271.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for malwarebytes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.