Rascasse Audience Intelligence

SOAK Audience in United States

A data profile of the people who buy, follow and care about SOAK in United States — modelled from more than twelve digital signal sources. SOAK has an estimated audience of 1,040,910 people in United States.

#429among Singer-songwriter in United States#5108among Person in United States#2972in Music & Radio

The average SOAK fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include malwarebytes, Brandi Carlile, Master P, with strongest over-indexing on malwarebytes (322.85× the country average).

Demographically, the SOAK audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SOAK fan in United States is balanced, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for malwarebytes.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SOAK profile in United States.

Audience size
1M
in United States
Gender
49.3%♀
50.7% male
Age
35.1
average years
Country rank
#23054
Person in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SOAK fans

49.3% are female, 50.7% are male, average age 35.1.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for SOAK audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.1
Estimated audience size1,040,910
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the SOAK audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3914%
40-4916%
50+15%
Fig. 04

Worldwide distribution

29.3%

of the worldwide SOAK audience comes from United States.

Worldwide audience distribution share by country for SOAK
CountryShare
United States29.3%
Japan18.2%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SOAK audience in United States is strongest.

Fig. 05

Top regions by affinity

SOAK fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.62×
02Oregon~20K1.49×
03Nevada~20K1.39×
04Idaho~7K1.22×
05Colorado~20K1.20×
06Iowa~10K1.17×
07Washington~30K1.14×
08Hawaii~6K1.09×
09Montana~4K1.08×
10Alaska~3K1.07×
11Arizona~30K1.06×
12Michigan~30K1.05×
13Nebraska~6K1.05×
14South Carolina~20K1.03×
15New York~70K1.02×
16Maine~4K1.01×
17Minnesota~20K1.00×
18South Dakota~3K1.00×
19Vermont~2K0.99×
20California~100K0.98×
21Illinois~40K0.97×
22Missouri~20K0.97×
23New Hampshire~5K0.97×
24Tennessee~20K0.96×
25Kentucky~10K0.96×
26Oklahoma~10K0.96×
27Arkansas~10K0.96×
28New Mexico~6K0.96×
29West Virginia~5K0.96×
30Louisiana~10K0.95×
31Connecticut~10K0.95×
32North Dakota~2K0.95×
33Massachusetts~20K0.94×
34Kansas~9K0.94×
35Indiana~20K0.93×
36Maryland~20K0.92×
37Wisconsin~20K0.92×
38Alabama~20K0.90×
39Delaware~3K0.90×
40Texas~90K0.89×
41Pennsylvania~40K0.88×
42North Carolina~30K0.88×
43Mississippi~9K0.88×
44Ohio~30K0.86×
45Virginia~30K0.86×
46Rhode Island~3K0.86×
47Georgia~30K0.85×
48Washington, District of Columbia~3K0.85×
49Florida~70K0.84×
50New Jersey~20K0.78×
Fig. 06

Affinity by region

Affinity by region — SOAK, United States
0.78×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SOAK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SOAK audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics322.85×
02Master PMusic & Radio33.97×
03Bon IverMusic & Radio31.68×
04PixiesMusic & Radio30.49×
05Fiona AppleMusic & Radio29.69×
06TimbalandMusic & Radio26.96×
07The KillsMusic & Radio24.26×
08Jeff BeckMusic & Radio24.01×
09Brandi CarlileMusic & Radio23.36×
10Debbie GibsonMusic & Radio21.76×
11Goo Goo DollsMusic & Radio21.25×
12Joe WalshMusic & Radio19.99×
13The HivesMusic & Radio19.82×
14Sheryl CrowMusic & Radio18.77×
15David GilmourMusic & Radio17.75×
16Bob NewhartMovies & TV14.77×
17american psychoMovies & TV12.49×
18Sunglass HutFashion & Accessoires9.91×
19Sustainable energyHome & Garden4.09×
20Trader Joe'sShopping3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SOAK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SOAK audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.79×
Urban LifestyleOPEN1.50×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SOAK audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SOAK have in United States?

SOAK has an estimated audience of 1,040,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SOAK fans?

49.3% of SOAK fans are female, 50.7% are male, with an average age of 35.1 years.

03

Which brands do SOAK fans like most?

SOAK fans show strongest brand affinity for malwarebytes (322.85×), Brandi Carlile (23.36×), and Master P (33.97×) over the country average.

04

Where do SOAK fans live in United States?

SOAK fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do SOAK fans also like?

Beyond SOAK itself, the audience over-indexes on Brandi Carlile (23.36×), Master P (33.97×), Fiona Apple (29.69×), and Goo Goo Dolls (21.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See SOAK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SOAK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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