SOAK Audience in United States
SOAK has an estimated audience of 557,521 people in United States. 48.9% are female, 51.1% are male, average age 42.1. Top brand affinities: Queens College, City University of New York, Staycation, JibJab, Celtic mythology, Dog breed.
Top brand affinities include Queens College, City University of New York, Staycation, JibJab, with strongest over-indexing on Queens College, City University of New York (499.5× the country average). Demographically, the SOAK audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of SOAK fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.1 |
| Estimated audience size | 557,521 |
Audience persona
The typical SOAK fan in United States is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 499.5× | Business & Career |
| Staycation | 20× | Home & Garden |
| JibJab | 22.2× | Internet & Social Media |
| Celtic mythology | 22.69× | Arts & Culture |
| Dog breed | 2.55× | Pets & Animals |
| Cass County, Missouri | 17.66× | Travel & Leisure |
| Steampunk | 6.59× | Fashion & Accessoires |
| Elsword | 20× | Games |
| Nationality | 2.49× | Politics & Society |
| Alaska | 1.99× | Travel & Leisure |
| Home equity | 2.15× | Home & Garden |
| Home construction | 1.56× | Home & Garden |
| Israel | 2.19× | Travel & Leisure |
| Guayabera | 28.5× | Fashion & Accessoires |
| Home Delivery | 2.96× | Food & Beverages |
| Sinaloa | 3.33× | Travel & Leisure |
| Yahoo Sports Fantasy | 6.2× | |
| Gungor | 35.49× | Music & Radio |
| Guy Fieri | 3.22× | Movies & TV |
| Home staging | 4.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.99 |
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.45 |
| Tradition | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Australia | 13.0% |
| Japan | 11.9% |
See SOAK audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for SOAK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.