Rascasse Audience Intelligence

Sunglass Hut Target Market in United States

A data profile of the people who buy, follow and care about Sunglass Hut in United States — modelled from more than twelve digital signal sources. Sunglass Hut has an estimated audience of 3,467,921 people in United States.

#4among Eyewear in United States#947among Brand in United States#438in Fashion & Accessoires

The average Sunglass Hut fan in United States is 34.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JuJu Smith-Schuster, Costa Sunglasses, Solaris, with strongest over-indexing on JuJu Smith-Schuster (62.65× the country average).

Demographically, the Sunglass Hut audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunglass Hut fan in United States is balanced, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for JuJu Smith-Schuster.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunglass Hut profile in United States.

Audience size
3.5M
in United States
Gender
52.8%♀
47.2% male
Age
34.0
average years
Country rank
#9106
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sunglass Hut

52.8% are female, 47.2% are male, average age 34.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Sunglass Hut audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.0
Estimated audience size3,467,921
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Sunglass Hut audience in United States
Age bracketShare%
16-1926%
20-2928%
30-3923%
40-4916%
50+7%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Sunglass Hut audience comes from United States.

Worldwide audience distribution share by country for Sunglass Hut
CountryShare
United States44.6%
Canada7.6%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunglass Hut audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunglass Hut customers by region in United States
#RegionReachAffinity×
01Hawaii~40K2.83×
02California~700K1.86×
03Florida~400K1.75×
04Nevada~50K1.61×
05Texas~500K1.54×
06Arizona~100K1.46×
07Virginia~100K1.39×
08New Jersey~100K1.37×
09New Mexico~20K1.35×
10New York~300K1.33×
11Massachusetts~90K1.33×
12Delaware~10K1.28×
13Rhode Island~10K1.27×
14Colorado~70K1.26×
15South Carolina~60K1.15×
16Connecticut~40K1.14×
17Illinois~100K1.13×
18Georgia~100K1.13×
19New Hampshire~20K1.11×
20North Carolina~100K1.10×
21Tennessee~80K1.10×
22Maryland~60K1.07×
23Louisiana~50K1.02×
24Oregon~40K1.02×
25Washington, District of Columbia~10K1.01×
26Alabama~50K0.97×
27Mississippi~30K0.94×
28Pennsylvania~100K0.91×
29Arkansas~30K0.90×
30Missouri~50K0.88×
31Washington~60K0.85×
32Utah~20K0.80×
33Kansas~20K0.79×
34Maine~10K0.78×
35Ohio~80K0.77×
36Indiana~50K0.77×
37Oklahoma~30K0.74×
38Michigan~70K0.73×
39Kentucky~30K0.73×
40Alaska~5K0.68×
41Wisconsin~30K0.67×
42Idaho~10K0.66×
43Nebraska~10K0.63×
44Minnesota~30K0.62×
45Montana~5K0.50×
46West Virginia~8K0.48×
47Vermont~3K0.47×
48Iowa~10K0.46×
49North Dakota~3K0.42×
50South Dakota~3K0.40×
Fig. 06

Affinity by region

Affinity by region — Sunglass Hut, United States
0.40×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunglass Hut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunglass Hut audience
#·InterestCategoryAffinity×
01cinema 21Movies & TV78.81×
02JuJu Smith-SchusterSports62.65×
03SolarisMovies & TV58.99×
04Costa SunglassesFashion & Accessoires54.46×
05Daniel WellingtonFashion & Accessoires54.40×
06RC LensSports34.04×
07pagani automobiliCars & Mobility33.37×
08Fujifilm CamerasTechnology & Electronics26.98×
09Knockaround SunglassesFashion & Accessoires26.06×
10Veja SneakersFashion & Accessoires22.79×
11Courage the Cowardly DogMovies & TV12.43×
12Polo Ralph LaurenFashion & Accessoires9.22×
13Men's FashionFashion & Accessoires6.01×
14DepopFashion & Accessoires5.92×
15Claire DanesMovies & TV5.21×
16Toronto-Dominion BankBusiness & Career4.18×
17Makeup TutorialsBeauty & Wellness3.48×
18Health And BeautyBeauty & Wellness3.37×
19Bath and BodyworksShopping3.27×
20YouTube MusicInternet & Social Media3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunglass Hut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunglass Hut audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.87×
Quality AwarenessPREMIUM1.78×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunglass Hut audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
Community OrientationOPEN0.41×
Need for SecurityCONSERVATISM0.42×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sunglass Hut's target market in United States?

Sunglass Hut's target market in United States covers an estimated 3,467,921 people, concentrated in California and Texas.

02

What is the gender split and age of Sunglass Hut customers?

52.8% of the Sunglass Hut audience are female, 47.2% are male, with an average age of 34.0 years.

03

Which brands do Sunglass Hut fans like most?

Sunglass Hut fans show strongest brand affinity for JuJu Smith-Schuster (62.65×), Costa Sunglasses (54.46×), and Solaris (58.99×) over the country average.

04

Where do Sunglass Hut fans live in United States?

Sunglass Hut fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sunglass Hut fans also like?

Beyond Sunglass Hut itself, the audience over-indexes on Costa Sunglasses (54.46×), Solaris (58.99×), Veja Sneakers (22.79×), and pagani automobili (33.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunglass Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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