Sunglass Hut Audience in United States

Sunglass Hut logo

Sunglass Hut has an estimated audience of 3,445,181 people in United States. 52.8% are female, 47.2% are male, average age 34.0. Top regions: California, Texas, Florida. Top brand affinities: JuJu Smith-Schuster, Costa Sunglasses, Solaris, Veja Sneakers, cinema 21.

The average Sunglass Hut fan in United States is 34.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JuJu Smith-Schuster, Costa Sunglasses, Solaris, with strongest over-indexing on JuJu Smith-Schuster (62.65× the country average). Demographically, the Sunglass Hut audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Sunglass Hut fans

Demographic split for Sunglass Hut audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.0
Estimated audience size3,445,181

Audience persona

The typical Sunglass Hut fan in United States is balanced, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for JuJu Smith-Schuster.

Top regions in United States

Top regions ranked by reach for Sunglass Hut in United States
RegionReachAffinity
California715,4361.89×
Texas471,8991.59×
Florida381,6151.64×
New York238,0541.24×
Illinois132,5031.15×
Georgia129,9531.22×
New Jersey125,7231.43×
North Carolina118,5191.14×
Virginia114,8891.37×
Pennsylvania107,8290.93×
Arizona99,1981.41×
Massachusetts92,0481.36×
Ohio88,7630.84×
Tennessee79,3371.15×
Michigan71,0650.79×
Colorado67,9861.25×
Maryland65,9601.11×
Washington59,2110.86×
South Carolina58,9901.14×
Indiana52,9120.84×
Missouri51,2430.92×
Nevada49,1841.48×
Alabama48,4261.01×
Louisiana45,0281.01×
Connecticut41,8621.21×
Oregon39,0900.99×
Wisconsin36,6610.71×
Kentucky33,5420.78×
Hawaii33,4112.26×
Minnesota32,8930.67×
Oklahoma29,2680.77×
Arkansas26,5810.94×
Mississippi26,3740.93×
New Mexico24,3781.41×
Utah23,1990.75×
Kansas21,4630.79×
New Hampshire15,2121.12×
Iowa13,7660.48×
Rhode Island13,5821.24×
Idaho11,7340.68×
Nebraska11,0570.64×
Delaware10,7811.13×
Washington, District of Columbia9,6950.94×
Maine9,3770.76×
West Virginia7,6760.48×
Montana4,3290.45×
Alaska4,1540.56×
South Dakota2,6550.33×
Vermont2,5770.43×
North Dakota2,4700.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunglass Hut audience
BrandAffinityCategory
JuJu Smith-Schuster62.65×Sports
Costa Sunglasses54.46×Fashion & Accessoires
Solaris58.99×Movies & TV
Veja Sneakers22.79×Fashion & Accessoires
cinema 2178.81×Movies & TV
Daniel Wellington54.4×Fashion & Accessoires
RC Lens34.04×Sports
Yahoo!ショッピング3.23×
Polo Ralph Lauren9.22×Fashion & Accessoires
Courage the Cowardly Dog12.43×Movies & TV
Fujifilm Cameras26.98×Technology & Electronics
Men's Fashion6.01×Fashion & Accessoires
Yahoo!奇摩名人娛樂2.54×Internet & Social Media
YouTube Music3.22×Internet & Social Media
Toronto-Dominion Bank4.18×Business & Career
Makeup Tutorials3.48×Beauty & Wellness
Health And Beauty3.37×Beauty & Wellness
Bath and Bodyworks3.27×Shopping
Claire Danes5.21×Movies & TV
Deportivo Alavés26.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunglass Hut audience
TraitClusterScore
IndulgenceJOY2.03
Design AffinityPREMIUM1.9
Luxury OrientationPREMIUM1.83
SustainabilityBALANCE1.61
LGBTQ+ IdentityOPEN1.46
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Sunglass Hut
CountryShare
United States46.1%
Australia7.5%
Canada7.5%

See Sunglass Hut audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Sunglass Hut have in United States?

Sunglass Hut has an estimated audience of 3,445,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunglass Hut fans?

52.8% of Sunglass Hut fans are female, 47.2% are male, with an average age of 34.0 years.

Which brands do Sunglass Hut fans like most?

Sunglass Hut fans show strongest brand affinity for JuJu Smith-Schuster (62.65×), Costa Sunglasses (54.46×), and Solaris (58.99×) over the country average.

Where do Sunglass Hut fans live in United States?

Sunglass Hut fans in United States are most concentrated in California (reach 715,436), Texas (reach 471,899), and Florida (reach 381,615). These three regions account for the largest share of the active audience.

What other brands do Sunglass Hut fans also like?

Beyond Sunglass Hut itself, the audience over-indexes on Costa Sunglasses (54.46×), Solaris (58.99×), Veja Sneakers (22.79×), and cinema 21 (78.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunglass Hut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.